Thu.Sep 07, 2023

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Leveraging Instagram and Reels to Boost Your Bottom Line

Realty Biz

In an age when visual content rules the digital landscape, real estate agents are finding innovative ways to harness the power of platforms like Instagram and its short video feature, Reels, to bolster their marketing efforts. These social media tools have become invaluable resources for real estate professionals seeking to connect with a wider audience, showcase properties, and establish their brand.

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Housing market “stuck” as mortgage rates remain above 7%

Housing Wire

A slight cooling in mortgage rates wasn’t enough to keep mortgage applications from sinking to a 28-year low. Freddie Mac‘s Primary Mortgage Market Survey, which focuses on conventional and conforming loans with a 20% down payment, shows the 30-year fixed rate averaged 7.12% as of Sept. 7, down from last week ’s 7.18%. By contrast, the 30-year fixed-rate mortgage was at 5.89% a year ago at this time.

Mortgages 443
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From ‘frenzy’ to ‘fatigue’ as mortgage rates, applications dip

Real Estate News

The average rate on a 30-year loan settled at 7.12% this week, but a decline in mortgage applications suggests that “consumers are weary.

Mortgages 303
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How EPM plans to win in the TPO channel after exiting retail

Housing Wire

Equity Prime Mortgage (EPM) has completely shifted to the TPO business after seeing growth opportunities in the wholesale channel, a distribution channel that’s been growing in recent years. The Atlanta-based lender has fully exited the retail channel, a change in strategy the company has been preparing for over the past few months. EPM’s CEO Eddy Perez had previously shared plans with HousingWire to double down on wholesale while scaling down its retail footprint.

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Are more settlements coming in the commission lawsuits?

Real Estate News

As the industry digests Anywhere’s decision to settle the Moehrl and Sitzer/Burnett cases, more such deals, and policy changes, emerge as likely outcomes.

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How the buyer commission lawsuits could upend the relationship between agents and LOs

Housing Wire

For most real estate agents, working with a reliable lending partner is essential to a smooth and successful transaction. “That partnership is everything,” Amy Breach, a Seattle-based Keller Williams agent, told HousingWire in late 2022. “The lender and LO can make or break the transaction.” Finding reliable lending partners takes time and some trial and error, but once established is often the lifeblood of LOs.

Agents 396

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7 Strategies for real estate agents to slash taxes before year-end

Housing Wire

While tax planning is a year-round task, real estate agents can take some specific actions before the New Year to significantly cut their taxable income. Use these seven strategies to avoid overpaying taxes, save money, and better manage your business. 1. Identify business deductions Every business has ordinary and necessary costs, such as office equipment, marketing , accounting, and insurance , that are tax-deductible.

Agents 396
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‘Affordability’ is a dirty word in real estate. It’s time for that to change

Inman

Lack of affordable housing, rising home prices and soaring interest rates are making the dream of homeownership dangerously unachievable, writes broker, coach and consultant Zak Shellhammer.

Agents 180
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MBA stresses the long-term need for flood insurance availability as NFIP expiration looms

Housing Wire

The Mortgage Bankers Association (MBA) on Thursday sent a letter to leaders of the U.S. Senate Committee on Banking, Housing and Urban Affairs to address the availability of flood insurance. In the letter, MBA SVP of Legislative and Political Affairs Bill Kilmer pointed to the impending expiration of the National Flood Insurance Program (NFIP), which is currently slated to happen on September 30.

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Hubzu operator Altisource to issue more stock to pay down debt

Inman

The Luxembourg-based real estate and mortgage services provider, which has slashed nearly 400 positions this year, raised $20.5 million in a February offering that it used to pay down debt.

Mortgages 180
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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LeadingRE promotes Reisinger to COO, Edgerton to Chief Legal Officer

Housing Wire

Leading Real Estate Companies of the World (LeadingRE) has promoted Jessica Edgerton to chief legal officer/executive vice president of industry and learning and Kate Reisinger to chief operating officer. Edgerton and Reisinger will have an impact on the global network of 550-plus independent real estate brokerages. Edgerton moves up from her position of executive vice president of operations, which she’s held since 2018.

Brokerage 389
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Zillow and Homesite team up to offer renters insurance

Inman

Renters can purchase insurance policies on Zillow's desktop or mobile platform, thanks to a partnership with Homesite Insurance. Renters can pay on a monthly or annual basis.

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Realtor.com tool shows what your home could get on Airbnb

Housing Wire

Homeowners can now see potential short-term rental income estimates on Realtor.com thanks to an integration with Airbnb. Short-term rental earnings estimates for hosting one room or the entire house will be available to homeowners via Realtor.com’s My Home dashboard, according to an announcement on Thursday. The estimated earnings for a seven-day rental are based on Airbnb data from similar listings in the ZIP code.

Equity 387
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Harness the power of video to improve agent retention

Inman

With its power to engage and inform, video can play a pivotal role in ensuring that your best agents see the value in staying. Growth expert Jim Turner shares how to put it to work for your brokerage or team.

Agents 162
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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The Real Brokerage makes profit sharing program more accessible

Housing Wire

Fast-growing firm The Real Brokerage is making it easier for their agents to take advantage of the company’s revenue share program. During the brokerage’s monthly video call on Wednesday, Real president Sharran Srivatsaa announced that any agent who has recruited at least five producing Real agents into their network will be bumped into the second tier of the firm’s revenue share program, as first reported by Real Estate News.

Brokerage 379
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Stay ahead in a shifting market: The growth mindset advantage

Inman

New classes now streaming! Join Inman Access today to gain a new perspective for succeeding in today's market and tactical business building hacks to implement in 2024.

Marketing 163
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Risk and compliance expert Jeffrey Flory is QC Ally’s new CEO

Housing Wire

Loan quality and audit services company QC Ally has appointed Jeffrey Flory as its new chief executive officer, the company said Thursday. The news comes eight months after the appointment of Nicole Booth as as company CEO. She left in August. “I am humbled to take on this role and help bring the company’s vision to fruition,” Flory said in a statement.

Lending 379
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The Agency seeks to boost agent marketing savvy with new portal

Inman

The portal gives The Agency's agents access to all of its marketing and public relations resources, as well as direct access to its marketing team.

Agents 168
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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CFPB agrees to $6M settlement over alleged employee discrimination

Housing Wire

The Consumer Financial Protection Bureau (CFPB) has settled a class action suit first brought against it in 2018 by Black and Hispanic employees over issues of alleged discrimination and retaliation, according to court documents reviewed by HousingWire. The settlement of $6 million will be distributed to “a class of 85 Black/African American and/or Hispanic Bureau employees in certain jobs within the Office of Consumer Response, administration costs, any court-approved attorneys’ fees and costs,

As-is 366
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Loy Carlos, Kenneth Moore launch Nest Seekers Global Wealth office

Inman

Carlos and Moore, who have collaborated on other ventures in the past, have joined the global luxury company to spearhead the new division of advisory services across clients' luxury holdings.

Brokerage 155
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eXp Realty opens up profit sharing program to new agents

Housing Wire

Glenn Sanford’s eXp Realty is getting in on the revenue share program changes. The brokerage on Thursday launched Accelerate , an incentive program that helps agents maximize their revenue share earning potential during their first year with the brokerage. The program is available in all 24 countries where eXp Realty operates and it is open to agents who joined on or after March 1, 2023.

Agents 364
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How much is your home worth on Airbnb? Realtor.com can tell you

Inman

New tool comes as more homeowners look for ways to offset high housing costs, and as Airbnb looks to add more supply to keep prices down.

Investor 173
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Opinion: Real estate brokerage consolidation opportunities abound

Housing Wire

Most brokers are feeling the crunch. Existing home sales are down, mortgage interest rates are up, and the economic uncertainty is palpable. Rather than belabor the kick in the teeth this industry is feeling, I’d like to bring attention to the other side of the coin that has some real estate brokers licking their chops. During this time, we ( RTC Consulting ) have come to grips with various certainties prevalent in residential real estate.

Brokerage 363
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‘Trust has been broken’: New NAR President vows to rebuild in video

Inman

National Association of Realtors President Tracy Kasper released the 5-minute video on Thursday outlining the organization's plan to address sexual misconduct charges and rebuild broken trust.

MLS 149
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Cindy Chance named CEO of The Appraisal Institute

Housing Wire

The Appraisal Institute , the nation’s largest professional association of real estate appraisers, appointed Cindy Chance as chief executive officer, the trade organization announced. Prior to joining the Appraisal Institute, Chance worked at the Urban Land Institute as an executive vice president for the learning and product councils. At ULI, she created and grew the group’s online education efforts.

Land 355
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Teams Spotlight: Carpenter Kessel

Inman

Find out how this team on Florida's Space Coast has put a business-builder mindset to work while staying focused on what they do best.

Agents 165
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Home Enhancements Owners Should Avoid Before Selling

RIS Media

When you are preparing to sell your home, there are many improvements you can make. While you’ll get many suggestions for things you can do to make your home easier to sell, people rarely suggest things you don’t need to fix. Fixing up your home can be costly, and you might not get the return… The post Home Enhancements Owners Should Avoid Before Selling appeared first on RISMedia.

Sales 137
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From 5 offices to 18: Here’s what this COO learned along the way

Inman

Real estate companies that grow now will come out the other side of this shift with massive market share and a strong, loyal agent base.

Agents 163
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Considerations to Decide on a Bigger Property: Expert Tips

Realty Biz

Are you considering buying a larger home but unsure if it's the right decision? Your home is more than just a place to live; it's your sanctuary, haven, and, often, your most significant financial investment. As life evolves and families grow, the need for a bigger house may become evident. Maximum Real Estate Exposure is an excellent resource for deciding whether it may be time to upgrade.

Staging 121
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Amid losses, WeWork attempts to renegotiate ‘nearly all’ of its leases

Inman

The struggling commercial real estate startup said that its leasing costs remain too high and it will look to exit underperforming locations.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.