Tue.Mar 28, 2023

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Rocket launches its first credit card to attract buyers, homeowners

Housing Wire

Rocket Companies has rolled out its first credit card in order to attract potential homebuyers and existing homeowners into its ecosystem amid one of the most challenging mortgage markets in decades. Those looking to buy a home can earn 5% back by using the Rocket Visa Signature Card for up to $8,000 that can be used toward closing costs and down payments.

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Boomers are now biggest group of buyers

Real Estate News

Millennials dominated the market in 2021, but as affordability pushed younger buyers to the sidelines, boomers took over as the top group of buyers 2022.

Marketing 284
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Home price growth continued to slow to start 2023

Housing Wire

Home prices continued to cool at the start of the year, falling to a 3.8% annual price growth rate in January, according to the S&P CoreLogic Case-Shiller National Home Price Index , released Tuesday. The annual growth rate in December was 4.4%. The index came in at a reading of 292.71 in January. On a month-over-month basis, the U.S. National Index was down 0.5% in January before seasonal adjustment. “2023 began as 2022 had ended, with U.S. home prices falling for the seventh consecutive

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Price growth continues to slow, especially in the West

Real Estate News

The Case-Shiller and FHFA indices reported dips in annual and monthly home price appreciation, with current levels reflecting more typical rates of growth.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Judge green lights amended predatory lending suit against Wells Fargo

Housing Wire

A federal judge in Georgia has given the green light for an amended “predatory lending” lawsuit to proceed against Wells Fargo. The lawsuit was filed under the Fair Housing Act by three counties in Georgia. The counties initially filed the lawsuit in April 2021, claiming that Wells Fargo and some of its related entities engaged in a broad predatory lending scheme that targeted minority residents in Cobb, DeKalb and Fulton counties.

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Cenlar FSB names Rene Gonzales as chief technology officer

Housing Wire

Cenlar FSB , the nation’s second-largest mortgage servicer and largest subservicer, has named Rene Gonzales as its new chief technology officer (CTO), according to an announcement on Tuesday. Gonzales initially joined Cenlar in 2018 as its SVP of infrastructure and engineering. The new CTO will utilize his prior experience with managing programs and projects, addressing operational efficiency and integrating, implementing and developing new tech solutions in his new C-level role.

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Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Inman

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.

Branding 174
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Inside a Timeless Upper East Side Townhouse

Sotheby's International Real Estate

Few facets of the Manhattan architectural landscape have achieved such a prominent place in the world’s collective imagination as the brownstone—a quintessential part of the city since the 1800s. With their authentic allure, generous space, and welcome privacy, they remain some of New York’s most desirable homes, and this refined townhouse on a tree-lined street in the heart of Lenox Hill on the Upper East Side is true to that legacy.

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The Agency launches 3 Canadian offices in March

Inman

The offices across Toronto West, Fort McMurray and Ontario's York region raise The Agency's number of Canadian offices to 16 and its total number of global locations to 79.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Consumer Confidence Increased Slightly in March

Eye on Housing

Consumer confidence rose slightly following two months of declines thanks to the optimism in the short-term outlook. Even though confidence rose in March, consumers are planning to spend less on highly discretionary categories such as concerts and dining. As a result, consumers are planning to spend more on less discretionary categories such as home maintenance and repair.

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Will spring be a bust? 4 decades of housing data tell a complex story

Inman

Past periods of high inflation and high rates — be it in 1979, 1980 or 1990 — have caused the housing market to stall. But they also didn't crush it forever, according to an Inman analysis.

Marketing 158
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Employment Situation in February: State-Level Analysis

Eye on Housing

Nonfarm payroll employment increased in 44 states and the District of Columbia in February compared to the previous month, while five states lost jobs. Oklahoma remained unchanged. According to the Bureau of Labor Statistics, nationwide total nonfarm payroll employment increased by 311,000 in February, following a gain of 504,000 jobs in January. On a month-over-month basis, employment data was strong.

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Rent peaked in February 2022. Here’s why it’s still driving inflation

Inman

Private indexes show that rent peaked in early 2022. But the impact of the rapid increase in rent could still show up in inflation readings for months, economists told Inman.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Baby Boomers oust Millennials as largest generation of buyers

Real Trends

Baby Boomers overtook Millennials as the largest generation of homebuyers in the year ending July 2022, according the National Association of Realtor ’s 2022 Generational Trends report published on Tuesday. The combination of Older Millennials (aged 33-42) and Younger Millennials (aged 24-32) have been the top group of home buyers since 2014, but in 2022, the Millennial cohort of homebuyers dropped from 43% in 2021 to 28% in 2022.

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What to expect as ERA’s Fuel 2023 hits Caesar’s Palace this week

Inman

ERA Real Estate is kicking off its annual Fuel conference in Las Vegas Tuesday through Thursday. Here are the sessions, speakers and events you can't miss this week.

Branding 158
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A Few Loans Go To Special Servicing, but the Sky Is Not Falling at Blackstone

Propmodo

Nothing turns heads in the commercial real estate industry like news of a property placed into special servicing. For this reason, tongues have been wagging about a few looming foreclosures of properties owned by Blackstone, the largest owner of commercial real estate in the world. When a special servicer gets involved, it can be an indicator of an impending downward spiral, but for Blackstone, the recent transfer of three commercial mortgage-backed securities loans totaling roughly $900 million

Loans 103
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Boomers strike back: Older buyers unseat millennials as top cohort

Inman

Baby boomers have long enjoyed advantages over millennials in the home market. Now, they're outnumbering them as well.

Marketing 158
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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An agent’s crash course to SEO best practices

Real Trends

As a part of the modernization of the real estate industry, agents need to know everything they can about online marketing. No longer are clients finding their agents in newspaper ads. Now, most house hunters rely on internet searches to do so. Agents frequently ask, “But how do I get seen online?” Search Engine Optimization (SEO) is the answer. Chris Rodgers is the CEO and founder of Colorado SEO Pros.

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Retire early with real estate: 7 ways to reach financial freedom

Inman

From house hacking to the BRRRR strategy, try these approaches to reach financial independence with real estate.

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10 Types of Non-Lending Appraisal Work to Pursue this Year

McKissock

In times like the present when the housing market is slow, you can help your appraisal business thrive by offering additional services beyond mortgage lending appraisals. What are some specific types of non-lending assignments that might be worth adding to your workload this year? As part of our monthly survey series, we asked real estate appraisers, “What type of non-lending appraisal work are you MOST interested in pursuing?

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DOJ appeals NAR win in probe of commission, pocket listing rules

Inman

The antitrust enforcer wants a higher court to overturn a ruling that limits its investigation into the Realtor trade group's Participation Rule and Clear Cooperation Policy.

MLS 158
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Tips For Beating Cash Buyers on a Home

Maximum Exposure Real Estate

How To Compete With A Cash Real Estate Offer Do you want to know how to beat a cash offer on the house? Whenever real estate markets turn to favor sellers, the odds of being up against multiple offers for a home increase. The chance of a bidding war increases exponentially in a hot market. […] The post Tips For Beating Cash Buyers on a Home appeared first on Maximum Real Estate Exposure.

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ChatGPT picked favorites from 10 commission objection scripts

Inman

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others.

Branding 158
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Three Things I Learned About Content Creation on My Honeymoon

Broke Agent Media

On March 11th, I got married. On March 12th, I went to Thailand for two weeks on my honeymoon. Here is proof for all the haters and doubters. I’ll spare you the travel details because why would you care? But, I can tell you this: definitely go to the beaches on Koh Samui and definitely do NOT go to The House of Ginger restaurant in Chiang Mai. That meal almost ruined my life.

Agents 98
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Tell us about your best performing piece of content: Pulse

Inman

As you look back at your online and social media platforms, it's time for you to do some bragging: Tell us about your best-performing piece of content.

Branding 158
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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How to Buy a House at Auction

Maximum Exposure Real Estate

What to Know About Buying Houses at Auction Are you wondering if an auction for houses could be an excellent avenue to purchase a property? One of the questions home buyers often ask is how real estate auctions work. The question is often asked because they want to know how to buy a house at […] The post How to Buy a House at Auction appeared first on Maximum Real Estate Exposure.

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Fredrik Eklund’s REAL Messenger to go public via Nova Vision SPAC

Inman

The transaction will have a pre-money enterprise value of approximate $150 million at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023.

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NAR’s Generational Trends Report Reveals What Consumers Look For in an Agent

Broke Agent Media

BAM Key Details: The NAR Generational Trends Report for 2023 reveals what consumers of all generational groups look for in an agent when they’re ready to buy or sell. The trends in the report also highlight what buyers and sellers of different generations value in their previous experiences with agents. The National Association of REALTORS® (NAR) released its latest Home Buyers and Sellers Generational Trends Report.

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