Tue.Mar 28, 2023

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Rocket launches its first credit card to attract buyers, homeowners

Housing Wire

Rocket Companies has rolled out its first credit card in order to attract potential homebuyers and existing homeowners into its ecosystem amid one of the most challenging mortgage markets in decades. Those looking to buy a home can earn 5% back by using the Rocket Visa Signature Card for up to $8,000 that can be used toward closing costs and down payments.

Mortgages 430
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How Homeownership Is Life Changing for Many Women

Keeping Current Matters

Throughout Women’s History Month, we reflect on the impact women have in our lives, and that includes impact on the housing market.

Marketing 248
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Home price growth continued to slow to start 2023

Housing Wire

Home prices continued to cool at the start of the year, falling to a 3.8% annual price growth rate in January, according to the S&P CoreLogic Case-Shiller National Home Price Index , released Tuesday. The annual growth rate in December was 4.4%. The index came in at a reading of 292.71 in January. On a month-over-month basis, the U.S. National Index was down 0.5% in January before seasonal adjustment. “2023 began as 2022 had ended, with U.S. home prices falling for the seventh consecutive

Mortgages 394
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Rent peaked in February 2022. Here’s why it’s still driving inflation

Inman

Private indexes show that rent peaked in early 2022. But the impact of the rapid increase in rent could still show up in inflation readings for months, economists told Inman.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Judge green lights amended predatory lending suit against Wells Fargo

Housing Wire

A federal judge in Georgia has given the green light for an amended “predatory lending” lawsuit to proceed against Wells Fargo. The lawsuit was filed under the Fair Housing Act by three counties in Georgia. The counties initially filed the lawsuit in April 2021, claiming that Wells Fargo and some of its related entities engaged in a broad predatory lending scheme that targeted minority residents in Cobb, DeKalb and Fulton counties.

Lending 361
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Will spring be a bust? 4 decades of housing data tell a complex story

Inman

Past periods of high inflation and high rates — be it in 1979, 1980 or 1990 — have caused the housing market to stall. But they also didn't crush it forever, according to an Inman analysis.

Marketing 157

More Trending

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What to expect as ERA’s Fuel 2023 hits Caesar’s Palace this week

Inman

ERA Real Estate is kicking off its annual Fuel conference in Las Vegas Tuesday through Thursday. Here are the sessions, speakers and events you can't miss this week.

Brokerage 153
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What Are The Requirements For VA Loan Inspections

Realty Biz

VA appraisals and VA inspections are often confused, but they are different. A VA appraisal is similar in some ways to the appraisal with a conventional mortgage, but they do more to protect buyers. We look at a home's requirements when applying for a VA loan. There are VA loan inspection requirements for appraisals that buyers, sellers, and real estate agents should know.

VA loan 111
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DOJ appeals NAR win in probe of commission, pocket listing rules

Inman

The antitrust enforcer wants a higher court to overturn a ruling that limits its investigation into the Realtor trade group's Participation Rule and Clear Cooperation Policy.

MLS 147
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Baby Boomers oust Millennials as largest generation of buyers

Real Trends

Baby Boomers overtook Millennials as the largest generation of homebuyers in the year ending July 2022, according the National Association of Realtor ’s 2022 Generational Trends report published on Tuesday. The combination of Older Millennials (aged 33-42) and Younger Millennials (aged 24-32) have been the top group of home buyers since 2014, but in 2022, the Millennial cohort of homebuyers dropped from 43% in 2021 to 28% in 2022.

Agents 110
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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ChatGPT picked favorites from 10 commission objection scripts

Inman

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others.

Agents 146
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Consumer Confidence Increased Slightly in March

Eye on Housing

Consumer confidence rose slightly following two months of declines thanks to the optimism in the short-term outlook. Even though confidence rose in March, consumers are planning to spend less on highly discretionary categories such as concerts and dining. As a result, consumers are planning to spend more on less discretionary categories such as home maintenance and repair.

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Fredrik Eklund’s REAL Messenger to go public via Nova Vision SPAC

Inman

The transaction will have a pre-money enterprise value of approximate $150 million at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023.

Closing 142
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An agent’s crash course to SEO best practices

Real Trends

As a part of the modernization of the real estate industry, agents need to know everything they can about online marketing. No longer are clients finding their agents in newspaper ads. Now, most house hunters rely on internet searches to do so. Agents frequently ask, “But how do I get seen online?” Search Engine Optimization (SEO) is the answer. Chris Rodgers is the CEO and founder of Colorado SEO Pros.

Agents 107
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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The Agency launches 3 Canadian offices in March

Inman

The offices across Toronto West, Fort McMurray and Ontario's York region raise The Agency's number of Canadian offices to 16 and its total number of global locations to 79.

Brokerage 142
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A Few Loans Go To Special Servicing, but the Sky Is Not Falling at Blackstone

Propmodo

Nothing turns heads in the commercial real estate industry like news of a property placed into special servicing. For this reason, tongues have been wagging about a few looming foreclosures of properties owned by Blackstone, the largest owner of commercial real estate in the world. When a special servicer gets involved, it can be an indicator of an impending downward spiral, but for Blackstone, the recent transfer of three commercial mortgage-backed securities loans totaling roughly $900 million

Loans 104
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5 tips for expanding the size of your investment portfolio

Inman

The best way to grow your real estate income is to increase your number of property holdings. But what’s the best way to go about increasing your portfolio, and how do you know if you’re making the right choices?

Agents 138
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What is Unskippable and What Are Its Functions

Realty Biz

“Unskippable,” a new video marketing series created by Twitter, has been making serious waves since its release. The eight-part series offers a plethora of information on how to market as effectively as possible on the social media platform and is part of Twitter’s new “Flight School” educational platform that seeks to offer insight for marketers looking to learn and leverage best advertising practices.

Marketing 105
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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West Coast hit hardest as US home prices cool for 7th-straight month

Inman

Nineteen cities out of 20 tracked by the S&P CoreLogic Case-Schiller Index posted monthly declines in January, with the biggest decreases seen in San Francisco, Seattle and San Diego.

Marketing 131
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Altos data shows homeowners just aren’t selling

Real Trends

While the first three months of 2023 have had significantly more housing demand than we expected coming out of the ice-cold fourth quarter, the real story of the year continues to be restricted supply of homes to meet that demand. The question for the rest of the year is whether that demand holds up, or if the economy turns and uncertainty takes over like it did last fall.

Investor 103
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Revive wins again, takes home 2 ADDY awards

Inman

The awards, called ADDYs, are highly coveted in the advertising and marketing space, and Revive took home a Silver ADDY for its mobile app Revive Home and a Bronze ADDY for its website design and content.

Design 131
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How to Qualify for an Owner-Occupied Home

Realty Biz

When it comes to investing in real estate , purchasing income properties can be the biggest hurdle to overcome - especially for those who wish to get into real estate investment in the first place. However, many real estate investors can rely on something called an “owner-occupied” home to build rental income as well as save on housing costs. Here’s what you need to know about how to qualify for an owner-occupied home.

FHA loan 104
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.

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Tell us about your best performing piece of content: Pulse

Inman

As you look back at your online and social media platforms, it's time for you to do some bragging: Tell us about your best-performing piece of content.

Agents 143
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10 Types of Non-Lending Appraisal Work to Pursue this Year

McKissock

In times like the present when the housing market is slow, you can help your appraisal business thrive by offering additional services beyond mortgage lending appraisals. What are some specific types of non-lending assignments that might be worth adding to your workload this year? As part of our monthly survey series, we asked real estate appraisers, “What type of non-lending appraisal work are you MOST interested in pursuing?

Lending 99
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10 tips to make your first client event a roaring success

Inman

When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves.

Branding 129
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Three Things I Learned About Content Creation on My Honeymoon

Broke Agent Media

On March 11th, I got married. On March 12th, I went to Thailand for two weeks on my honeymoon. Here is proof for all the haters and doubters. I’ll spare you the travel details because why would you care? But, I can tell you this: definitely go to the beaches on Koh Samui and definitely do NOT go to The House of Ginger restaurant in Chiang Mai. That meal almost ruined my life.

Agents 98
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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Boomers strike back: Older buyers unseat millennials as top cohort

Inman

Baby boomers have long enjoyed advantages over millennials in the home market. Now, they're outnumbering them as well.

Marketing 151
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NAR’s Generational Trends Report Reveals What Consumers Look For in an Agent

Broke Agent Media

BAM Key Details: The NAR Generational Trends Report for 2023 reveals what consumers of all generational groups look for in an agent when they’re ready to buy or sell. The trends in the report also highlight what buyers and sellers of different generations value in their previous experiences with agents. The National Association of REALTORS® (NAR) released its latest Home Buyers and Sellers Generational Trends Report.

Agents 98
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Fully digitized closings can save lenders more than $400 per loan

Inman

Snapdocs research finds often overlooked secondary market efficiencies like reduced funding cycle time account for about 80 percent of savings.

Loans 133
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10 Housing Markets Cooling the Fastest in 2023

Broke Agent Media

BAM Key Details: The latest Redfin report ranks U.S. metros with housing markets that have cooled down the fastest from February 2022 to February 2023. Housing markets in tech hubs and pandemic hotspots are cooling the fastest this year, while markets in Connecticut, New York and areas in the Midwest are holding up the best. Is your market heating up or slowing down this spring?

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The Complete Realtor: Tools to Successfully Manage Your Personal Life, Career, and Health

Speaker: Marki Lemons Ryhal, REALTOR, Keynote Speaker, 4X International Best Selling Author, and Podcaster at ReMarkiTable, LLC

Given the changes that the pandemic has forced real estate agents to make, agents are now under pressure to find a way to keep their health, personal life, and career on track. Flexibility is the key to future-proofing your role as a real estate agent; you must be able to pivot and adapt to succeed in all markets. Despite the pandemic, being diagnosed with a chronic disease, and undergoing three surgeries in 2021, Marki Lemons had an incredibly successful year in real estate.