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Better Mortgage’s AI revolution: How Better is empowering loan officers, not replacing them

Housing Wire

By developing in-house AI tools designed to complement rather than replace human expertise, the company is enhancing the mortgage experience for both borrowers and loan officers. Unlike most off-the-shelf tools bolted onto legacy systems, these platforms were designed to work together from day one.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

However, other email tools not specific to real estate agents (like Mailchimp and Flodesk) offer built-in templates that make delivering beautifully designed email newsletters a cinch. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Need some great ideas?

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Here’s the link: [Link] Script 9: Get them pre-approved Hi [Name], getting pre-approved is a great first step.

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Luxury Presence launches AI marketing team for real estate agents

Housing Wire

Luxury Presence has unveiled a new artificial intelligence (AI) tool designed to automate digital marketing for real estate agents. Each function operates independently and updates agents through a dashboard — where agents can review, approve or reject changes.

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Are you equipped for the next generation of homebuyers and investors?

Housing Wire

Here’s why: Quality loans Today’s non-QM loans are a far cry from the risky products of the pre-2008 era. By solving complex financing challenges for clients who may not get approved elsewhere, brokers have the opportunity to build loyalty. While both concerns are understandable, they’re not based in the reality of non-QM today.

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How Mortgage Pre-Approval Helps Your Home Search

Louisville Homes

Many of today’s house hunters don’t understand how a mortgage pre-approval actually works. In this piece, we’ll help you better understand why a mortgage pre-approval helps you when you’re searching for a new home. It’s actually an essential first step in the home-buying journey.

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RatePlug Launches ‘Afordal’: Integration of Home Search, Rates, Pre-Approval and Financing Options

RIS Media

RatePlug, a provider of mortgage data integration into home search systems, has announced the launch of Afordal, a platform to unify home search, live mortgage rates, rapid pre-approval, and property-specific special financing in one seamless solution.