Housing Wire

APRIL 14, 2025

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. The platform combines direct mail, digital retargeting and artificial intelligence -driven followups, Lofty explained.

Agents

Housing Wire

MAY 14, 2025

They point to programs like Compass Private Exclusives, which allow sellers to “pre-market” their homes to an internal network before listing publicly. However, Compass itself acknowledges in their disclosure that limiting exposure by not listing on the MLS can reduce the number of showings, offers, and the final sale price.

Marketing

Housing Wire

JUNE 2, 2025

Staging a home can make or break a sale but the traditional approach is broken. a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. Thats why Collov AIs Visual Agent is designed to be as simple as taking a photo.

Agents

Housing Wire

JANUARY 3, 2025

Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement. My Sustainable Insurance Strategy is focused on addressing the challenges we face today and building a resilient insurance market for the future.

Design

Housing Wire

OCTOBER 30, 2024

Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. Each training bot is designed to tackle one of five challenges that real estate agents may face. Productivity tools are also available to keep agents on track. said in a statement.

Agents

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. But AI-driven lending tools have raised concerns about bias.

Debt-to-income ratio

Housing Wire

JULY 30, 2025

Luxury Presence has unveiled a new artificial intelligence (AI) tool designed to automate digital marketing for real estate agents. It aims to reduce the need for agents to manage their own marketing or hire external staff. The Autonomous AI Marketing Team will be available to customers starting Aug.

Agents

Housing Wire

MAY 5, 2025

Prudent AI on Monday announced the launch of Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels. “The Non-QM market has long struggled with pre-qualification bottlenecks,” commented Paul Gigliotti , chief growth officer. “Upfront eliminates these barriers.

Pre-qualification

Housing Wire

OCTOBER 18, 2024

Indiana-based lender Ruoff Mortgage is making a move designed to help more homeowners get into new homes with ease. Buyers are not required to prepare their current home for sale until after they move into the new property. Calque also offers buyers a guaranteed offer on their current home to reduce risk. “It

Purchase and sale agreement

Housing Wire

JUNE 25, 2025

Compass has entered into a partnership with renovation firm Chapter to integrate design and remodeling services into the home buying and selling processes across markets in New York, Florida, Connecticut and New Jersey. Buyers will gain access to estimates and design plans that help evaluate a property’s potential prior to purchase.

Renovation

Housing Wire

JUNE 27, 2025

“As we move into the second half of the year, we’re especially focused on driving growth in our other key markets, including Miami and New Jersey.” The Gambino Group placed 10th among large real estate teams by sales volume in the 2025 RealTrends Verified’s agent and team rankings with just under $397 million in volume.

Agents

Housing Wire

AUGUST 7, 2025

DALLAS, TX — August 7, 2025 —   HousingWire Data , the enterprise data division of HW Media, has launched Sold Intel , a new product offering that brings transaction-level clarity to the housing market. Sold Intel is designed to complement HousingWire Data’s existing Listings Intel and Pending Intel products.

Marketing

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval

Housing Wire

MARCH 13, 2025

The platform is designed to help agents and clients effectively manage and distribute their exclusive listings. The RealScout Exclusives platform is designed to stand out from similar options through home search technology that continuously analyzes buyer behavior in real time, the company explained in its announcement.

Brokerage

Housing Wire

MARCH 11, 2025

We discussed the current market conditions and revisited the propertys previous listing history including that the last agent had failed to sell it, eventually pulling it off the market 60 days later. But in land sales where no physical structure exists this vital step is often skipped, leaving a gap for scammers to exploit.

Agents

Housing Wire

AUGUST 7, 2025

Here are some key takeaways that can drive any agent’s business and set you apart in any market — whether you’re selling a penthouse in Manhattan or a coastal home in Malibu.  Know your business and your market, research what you need to know before every meeting, and arrive fully prepared.

Marketing

Housing Wire

MAY 19, 2025

They find aesthetically challenged homes in coveted LA neighborhoods, crunch the numbers, hire interior designers to renovate them so they look good on Instagram and then list and sell them for a tidy profit. Sounds too good to be true, right? Claire and Sam OConnor are living your HGTV-inspired rockstar Realtor dream life.

Closing

Housing Wire

FEBRUARY 1, 2025

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. HomeLight notes that this is becoming more common for existing-home sales. 30 and Nov.

Purchase and sale agreement

Housing Wire

MAY 15, 2025

In an era of high mortgage rates and stagnant home sales , a real estate transaction model is making waves by reintroducing and standardizing a once-popular financing method. Why is the real estate market stuck right now? These sales represented $30.3 Today, Leahy sees a similar affordability crisis.

Finance

Housing Wire

JULY 25, 2025

Citing volatility, security and ethical concerns, the lawmakers warn such a move could destabilize housing markets. Opendoor announces new home seller option amid meme stock craze Opendoor is betting on a new product, Cash Plus, to reignite seller interest amid a frozen housing market.

Mortgages

Housing Wire

JUNE 2, 2025

The company, redT Homes , states that it’s the Denver areas only residential real estate development company […] offering a full suite of services, ranging from land acquisition and entitlement to design, architecture, and construction along with real estate-focused marketing and sales.

Development

Real Estate News

JULY 7, 2025

Stephanie Reid-Simons July 7, 2025 3 mins NorthstarMLS says its current system meets the needs of sellers and "there is no need" to adopt the additional delayed marketing option that the National Association of Realtors has presented. " NAR is giving MLSs until Sept. " NAR is giving MLSs until Sept.

MLS

Housing Wire

JUNE 26, 2025

Services are designed to provide sellers with flexible options and more control over the listing process while lowering or eliminating traditional real estate commissions. “In Assisted Seller ($1,499 flat fee): Adds dedicated agent support, including review of the agreement of sale, and help with required documentation.

MLS

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage

Housing Wire

APRIL 15, 2025

Founded in 1976, FirstTeam operates more than 46 offices with 2,200-plus sales agents. “FirstTeam’s impressive growth is fueled by a robust ecosystem designed to nurture agents at every stage of their career,” said Michele Harrington , the companys CEO. The firm is among the largest privately held U.S.

Agents

Housing Wire

JANUARY 22, 2025

Auction.com has long been a leading platform for bank-owned (REO) and foreclosure sales to real estate investors and others seeking a discount. SmartSale is designed as an alternative for sellers who are navigating financial challenges or simply seeking greater control, Auction.com explained.

Proof of funds

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success. This is just the beginning.

Agents

Marco Santarelli

DECEMBER 22, 2024

The California housing market is experiencing its largest annual sales increase in November 2024 since June 2021, despite remaining below pre-COVID levels. single-family home sales showed a 19.5% in home sales, the highest since June 2021. Breaking Down the Numbers California's housing market remains a mixed bag.

Sales

Housing Wire

MAY 14, 2025

event, are designed to simplify mortgage broker workflows, enhance client relationships and allow them to scale their businesses faster. It also allows them to add partners and contacts from outside UWM and send targeted marketing campaigns to specific lists directly within the pipeline.

Loans

Housing Wire

OCTOBER 28, 2024

With thoughtfully designed tools to drive better conversion rates, automate social media marketing, and streamline time consuming tasks, technology is a key enabler to business growth, but only when fully maximized. Agents need to move beyond a fixed mindset when it comes to technology and invest the time to learn the platform.

Industrial

Housing Wire

JANUARY 27, 2025

” TikTok riches are in the niches TikToks algorithm is designed to give users exactly what they want when they want it. I’m not his ideal agent, and he’s not my target market, even though I handle his transactions. Coffee & Contracts has hundreds of gorgeous agent-designed templates and scripts for social media.

Agents

Housing Wire

NOVEMBER 15, 2024

That’s right, there are Black Friday home sales! The Ohio-based builder is offering discounts of up to $20,000 on select homes in Greater Houston , along with no-cost 2/1 rate buydowns , and slashing prices by as much as $93,850 in other markets like Chicago.

Fixed-rate mortgage

Housing Wire

DECEMBER 27, 2024

Peter Sciandra, who serves as EVP of reverse lending secondary marketing at Fairway Independent Mortgage Corp. Were seeing market headwinds, and not really seeing a lot of release in the rates. noted: High inflation and high interest rates unfortunately kept a lot of borrowers on the sidelines.

Industrial

Housing Wire

JULY 2, 2025

“From boosting curb appeal to reducing time on market, this service is designed to help clients move forward with confidence and maximize their return.” “Partnering with Curbio allows us to simplify the process from start to finish while delivering an experience that reflects the curated approach our clients expect.

Brokerage

Housing Wire

JULY 30, 2025

Even within AMAs, the law draws important distinctions between homes built within the boundaries of a designated municipal water provider and those built just beyond. When you’re talking about a developer who builds outside of a designated service area and gets a certificate of assured water supply, it’s a snapshot,” she said.

Development

Housing Wire

APRIL 24, 2025

Consumers want and expect a single-search experience, where all available homes for sale can be viewed seamlessly, Hendricks wrote. Were excited about enhancing the search experience to reflect this progress as we expand single search on a by-market basis. The company began using an IDX feed to power its listing portal in 2021.

MLS

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Design