Housing Wire

MAY 21, 2025

Housing markets across the country are getting a much-needed infusion of inventory, as the number of homes for sale and new listings are running well ahead of last years pace. Overall, inventory nationally is currently 31% higher than this time in 2024, with annual percentage gains in most markets running well into double digits.

Marketing 316

Marketing Design Sales As-is 316

Housing Wire

JANUARY 17, 2025

In a changing real estate market , mortgage lenders face increasing demand. The primary and secondary mortgage markets may be separate business components, but mortgage originators must understand both businesses intimately. Originators can bring new products to market when their underwriters can avoid the associated learning curve.

Marketing 356

Marketing Residential Commercial Loans 356

Housing Wire

NOVEMBER 20, 2024

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. That growth presents an opportunity for reverse mortgages and home equity loans.

Equity 368

Equity Finance Marketing Lending 368

Housing Wire

DECEMBER 18, 2024

The company has an aggressive marketing goal to reach the No. Citis previous use of the URL was to redirect to learning center content within the home lending pages on the Citi domain, according to Head of Mortgage Marketing at Citi, Chip Burgard. Market share and brand authority Why launch this site now?

Marketing 391

Marketing Lending Branding Banks 391

Housing Wire

MAY 14, 2025

They point to programs like Compass Private Exclusives, which allow sellers to “pre-market” their homes to an internal network before listing publicly. A narrowing of opportunity and reduced market visibility that runs counter to the spirit of fair housing. of total market volume and an industry-leading 11.3%

Marketing 336

Marketing MLS Brokerage Agents 336

Housing Wire

DECEMBER 12, 2024

The after-repair value is the estimated full market value of a property in fully repaired condition. In some cases, this capped credit bid is lower than the market-driven reserve price. Listening and responding to the market helps them sell faster, reduce holding costs and optimize their net proceeds from a sale.

Marketing 370

Marketing Renovation Banks Mortgages 370

Housing Wire

JUNE 2, 2025

a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. What used to take days or even weeks can now be done in seconds, as easily as chatting with a trusted colleague who understands listing design inside and out.

Agents 239

Agents Staging Marketing Design 239

Housing Wire

APRIL 14, 2025

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. The platform combines direct mail, digital retargeting and artificial intelligence -driven followups, Lofty explained.

Agents 248

Agents Marketing Technology Design 248

Housing Wire

JANUARY 3, 2025

Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement. My Sustainable Insurance Strategy is focused on addressing the challenges we face today and building a resilient insurance market for the future.

Design 517

Design Marketing As-is Sales 517

Housing Wire

FEBRUARY 18, 2025

The oldest baby boomers are poised to turn 80 years old this year, which could bring the market of dedicated senior housing from a place of oversupply to a shortage. A renewed interest in the senior housing market could also spur higher prices and waitlists, two things that lower-income older Americans can ill afford.

Marketing 298

Marketing New Construction Development Construction 298

Housing Wire

MAY 19, 2025

They find aesthetically challenged homes in coveted LA neighborhoods, crunch the numbers, hire interior designers to renovate them so they look good on Instagram and then list and sell them for a tidy profit. Sounds too good to be true, right? Claire and Sam OConnor are living your HGTV-inspired rockstar Realtor dream life.

Closing 362

Closing Renovation Hard money loan Design 362

Housing Wire

MAY 6, 2025

La Reina, which is Spanish for “the Queen,” was designed in partnership with AliveShoes and manufactured in Le Marche, Italy. The Hispanic Organization of Mortgage Experts (HOME) on Tuesday announced the launch of La Reina, the first-ever shoe created for women in mortgage.

Design 279

Design Mortgages Industrial As-is 279

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services.

Marketing 274

Marketing Branding Agents Design 274

Housing Wire

MAY 28, 2025

However, this rapid population growth comes with challenges for the single-family rental market. Remote work flexibility, retiree relocation, and an influx of younger families seeking affordable living have all contributed to Floridas rental market surge. Floridas demographic trends are also shifting.

Marketing 293

Marketing Investor Development Land 293

Housing Wire

MAY 5, 2025

Realtor.com has launched a new national advertising campaign featuring country music artist and actress Reba McEntire as the company aims to offer reassurance to prospective homebuyers who are navigating a historically difficult real estate market. The initiative comes at a time of increased anxiety in the housing market.

Marketing 297

Marketing Branding Title Design 297

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. But AI-driven lending tools have raised concerns about bias.

Debt-to-income ratio 274

Debt-to-income ratio Loan Officer Marketing Loans 274

Housing Wire

APRIL 2, 2025

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. Agents can control listing visibility, filter buyer matches and receive notifications for relevant off-market opportunities.

Sales 214

Sales Marketing Brokerage Agents 214

Housing Wire

MAY 19, 2025

HousingWire recently sat down with Erin Wester, Optimal Blues chief product officer and a 2024 HousingWire Women of Influence honoree, to discuss how lenders can simplify capital markets operations and improve profitability with the right technology partner. Do you believe that complexity is unavoidable, or is there a better approach?

Technology 254

Technology Marketing Lending Mortgages 254

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 368

Mortgages Equity Lending Design 368

Housing Wire

OCTOBER 30, 2024

Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. Each training bot is designed to tackle one of five challenges that real estate agents may face. The new platform will leverage specialized training bots to help agents prepare for business.

Agents 319

Agents Design Closing Sales 319

Housing Wire

APRIL 2, 2025

has introduced “Elevate,” a new program aimed at increasing real estate agent productivity through marketing, lead generation , transaction support and coaching. According to the company, the initiative is designed to allow agents to close more transactions while improving Fathoms gross profits and margins.

Agents 346

Agents Design Closing Marketing 346

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 382

Pre-approval Design Industrial Agents 382

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. CEO and founder Anvesh Chakravartula believes that combining Realoq’s platform with Rexdat’s data solutions gives users a strong chance to establish market-leading value.

Branding 366

Branding Brokerage MLS Technology 366

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. The final product Real unveiled at RISE is Real Wallet , a financial platform designed to help agents control and manage their finances. It automatically scans documents for errors before they are submitted to the broker.

Agents 410

Agents Brokerage Technology Staging 410

Housing Wire

OCTOBER 21, 2024

Climate change is having a pronounced impact on the housing market, particularly when it comes to the accelerating risks of extreme weather events in areas that were already vulnerable to impact. “The lenders […] are really in the best position to make sure there’s the right consideration of the long-term risk,” Gordon said. “A

Construction 479

Construction Development Finance Mortgages 479

Housing Wire

FEBRUARY 1, 2025

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. By comparison, first-time buyers comprised 40% of the market before 2008. 30 and Nov.

Purchase and sale agreement 454

Purchase and sale agreement Mortgages Agents Brokerage 454

Housing Wire

OCTOBER 31, 2024

is designed to allow an AI-powered system to analyze photos of a property for identification and verification purposes. Certainty is used by mortgage lenders and valuation providers, and ClearValue’s partnership with Restb.ai Restb.ai’s technology will be compatible with broker price opinions, appraisals, inspections and forms. “By

Technology 424

Technology Inspection Design Industrial 424

Housing Wire

JANUARY 27, 2025

home remodeling industry report that while market conditions are stalling larger-scale remodeling projects, consumers seeking remodeling work are focused on efforts that could serve to increase home values and to future-proof homes for later life and aging in place. Members of the U.S.

Industrial 363

Industrial Renovation Design As-is 363

Housing Wire

OCTOBER 15, 2024

The new guidelines are designed to make it easier for consumers to revoke consent for unwanted robocalls and texts.

Mortgages 458

Mortgages Design Industrial Development 458

Housing Wire

MARCH 13, 2025

The platform is designed to help agents and clients effectively manage and distribute their exclusive listings. The RealScout Exclusives platform is designed to stand out from similar options through home search technology that continuously analyzes buyer behavior in real time, the company explained in its announcement.

Brokerage 334

Brokerage Technology Design MLS 334

Inman

MARCH 12, 2025

Thoughtfully designed common spaces in multifamily communities, Michael Zaransky writes, strengthen resident engagement, deepen the sense of belonging and, ultimately, enhance retention.

Design 161

Design Development Agents Marketing 161

Housing Wire

JUNE 12, 2025

“It’ll be a smarter, faster experience for renters and a more efficient way for property marketers to connect with serious leads.” The tool is designed to improve engagement, reduce lead drop-off and increase occupancy rates.

Property Management 369

Property Management Technology Branding Design 369

Housing Wire

DECEMBER 20, 2024

They are designed to support equitable housing access for low-income families and families in low-income areas, according to an announcement. For the single-family goals, the Enterprises must meet the benchmark level or the actual market level of loans for each category, the agency explained.

Finance 485

Finance Loans Mortgages Development 485

Housing Wire

JANUARY 22, 2025

Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership, said Jamie Belsky, chief product and design officer at Rocket. The platform combines Rocket Mortgage s award-winning service with Rocket Homes search and deep property insights.

Staging 370

Staging Design Mortgages Finance 370

Housing Wire

NOVEMBER 11, 2024

To that end, Zillow is pushing serious shoppers further down the funnel with its “enhanced markets” initiative. The Seattle juggernaut has been ramping up Enhanced Markets over the past year. The lead generation program is designed for top-producing agents and teams who spend thousands a month on Zillow leads.

Mortgages 432

Mortgages Loan Officer Loans Agents 432

Housing Wire

MAY 5, 2025

Prudent AI on Monday announced the launch of Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels. “The Non-QM market has long struggled with pre-qualification bottlenecks,” commented Paul Gigliotti , chief growth officer. “Upfront eliminates these barriers. ”

Pre-qualification 357

Pre-qualification Design Loans Sales 357

Housing Wire

OCTOBER 24, 2024

Valon intends to use the fresh capital to boost product development and expand its reach to new markets. Valon’s platform — the first of its kind to provide end-to-end mortgage servicing — was designed to boost efficiency and transparency for home buyers and sellers.

Mortgages 420

Mortgages Technology Equity Industrial 420