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Pros and Cons of Coming Soon Real Estate Marketing

Maximum Exposure Real Estate

Over the past year, a few of my clients have asked me what is coming soon real estate marketing and how it works. If you have paid much attention to the real estate market lately, you have probably noticed “Coming Soon” on the occasional yard sign or certain Zillow listings.

Marketing 145
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Tighter federal regulations coming to luxury real estate market soon

Inman

Treasury Department is poised to enact expanded reporting measures on luxury home sales, putting an end to anonymous purchases that have enabled oligarchs, terrorists and others.

Marketing 145
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Compass CEO Reffkin believes agents will still be valued in a post-settlement world

Housing Wire

Robert Reffkin is confident that Compass and its agents have what it takes to continue growing and succeeding in the changing real estate environment. “In Year over year , Compass gained 26 basis points of market share, bringing its total share of home sales in Q1 2024 to 4.76%. We are a company of top agents.”

Agents 431
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NAR magazine devotes space to reverse mortgages and seniors

Housing Wire

Describing reverse mortgages as originating in 1961 before coming to greater prominence through the establishment of the HECM program during the Reagan administration, one of two recent NAR articles dealing with reverse mortgage-related subject matter stated that home sales and purchases are becoming a more common topic within HECM circles. “A

Mortgages 433
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Redfin expands agent compensation plan to seven new markets

Housing Wire

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. and the growing South Florida hub of Palm Beach.

Agents 414
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REcolorado partners with four other MLS on data sharing agreement

Housing Wire

Agents and brokers in Colorado will soon be able to view listings and share their own listings, with real estate professionals in four other metro areas. Data from FMLS in Atlanta will be the first listing data available to REcolorado subscribers, with data from the other MLSs coming online in the near future.

MLS 433
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As the Fed plays waiting game to cut rates, housing pros lean toward incoming economic data 

Housing Wire

After signaling interest rate cuts for 2024 in its previous meeting, the focus shifted to when such a move might come and how extensively policymakers could lower interest rates this year. The Mortgage Bankers Association (MBA) is geared toward an interest rate cut coming in May.

Banks 414