Housing Wire

APRIL 14, 2025

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. Campaigns launch automatically based on preset triggers, giving agents more time to focus on closing deals.

Agents

Housing Wire

JUNE 17, 2025

As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. We announced numerous recent moves in markets including California , Florida , Oregon , Georgia , Colorado and Nevada.

Industrial

Housing Wire

JULY 18, 2025

Welcome back to Tech Pulse — HousingWire ‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate. Ridley offers MLS access, market tools and on-demand expert help — aiming to modernize the for-sale-by-owner process while lowering costs for homeowners.

Title

Housing Wire

JANUARY 17, 2025

In a changing real estate market , mortgage lenders face increasing demand. The primary and secondary mortgage markets may be separate business components, but mortgage originators must understand both businesses intimately. How do we get a loan from I want a house to its closed and done before they walk away?

Marketing

Housing Wire

NOVEMBER 14, 2024

Next year, real estate brokers and team leaders can adapt, innovate and truly thrive in the new market. With these unique strategies, brokers can achieve sustainable success while staying ahead in a competitive market. It also provides your agents with consistent closings, creating a more predictable and growth-focused pipeline.

Brokerage

Housing Wire

APRIL 28, 2025

During last week’s earnings call, PennyMac Financial Services chairman and CEO David Spector said during a Q&A with investors and analysts that the company’s goals include continued growth in its broker direct channel and 10% market share by the end of 2026 a goal of more than 100% growth over the next 18 months.

Marketing

Housing Wire

MARCH 27, 2025

FinLocker details that the initiative will eliminate verification costs at all stages of the mortgage journey, from prequalification and underwriting to final reverification before closing. FinLocker also explained that it aims to offer a “competitive edge in a challenging market with a tangible cost” for loan officers.

Mortgages

Housing Wire

MAY 27, 2025

Preparing for the summer season typically a peak period in most real estate markets requires strategic planning and a keen focus on the client experience. Competition can heat up quickly and as a global brokerage, heres how were preparing for a successful luxury summer selling season across the markets we serve and how you can do the same.

Marketing

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. “We leverage technology and have an app that allows us to generate multiple cash offers,” he said. “It fits the luxury market and the entry-level market. We focus on one thing; converting from appointments to closings. Every single day, we train.”

Technology

Housing Wire

JUNE 6, 2025

The company said the funding round will accelerate Shilo’s product development and go-to-market expansion. “AI This enables the AI assistant to complete follow-up tasks and deliver a high-touch experience for clients without hiring additional employees.

Closing

Housing Wire

AUGUST 6, 2025

Welcome to 2025, where continued economic volatility and the prospect of a recession continue to exert their impact on real estate markets. Identifying and removing outdated or obsolete technology that is either no longer being used or is highly dysfunctional can immediately lighten the load within your systems.

Title

Housing Wire

APRIL 18, 2025

The title insurance industry is on track for steady expansion over the next decade, driven by surging real estate activity, advancing technology and tightening regulatory frameworks. According to Market Research Future (MRF), the title insurance market is expected to grow from $4.15 billion in 2025 to $5.69 Valued at $1.5

Title

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. But Real agents are not the only ones receiving upgraded AI technology. The upgrade, known as Leo CoPilot, will serve as an agent command center and will also become the main interface agents use to manage reZEN, Real’s agent platform.

Agents

Housing Wire

JUNE 18, 2025

Real estate software provider Lone Wolf Technologies is launching an integration with Zillow -owned customer relationship management system Follow Up Boss as it aims to connect transaction, marketing and accounting tools in one system.

Technology

Housing Wire

JANUARY 12, 2025

During the 10-minute conversation, Pieklo explores his new focus on developing AFR’s wholesale lending strategy, the competitive landscape of the mortgage market, and the company’s unique approach to differentiating itself from other big names in the wholesale space. We look to the secondary markets first.

Mortgages

Housing Wire

JUNE 18, 2025

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. That’s where conversational marketing steps in. Conversational marketing solves this by doing what your best recruiter or ISA would do if they had unlimited bandwidth: ask smart questions, listen closely, and act fast.

Marketing

Housing Wire

DECEMBER 5, 2024

Why most teams struggle to scale Scaling a real estate team to $100 million in production is a daunting challenge, but the biggest roadblock isn’t market conditions or competition — it’s outdated strategies. Delegate or outsource tasks where weaknesses exist, such as transaction coordination, lead follow-up, or marketing.

Development

Housing Wire

JANUARY 24, 2025

The new platform will be available in all markets that Final Offer operates in. According to the company, PX allows agents to share “pre-market” and “off-market” properties with clients via a private channel. Pre-market and off-market listings have caused some controversy in the real estate industry.

Marketing

Housing Wire

NOVEMBER 13, 2024

million in Q2 2024 related to mark-to-market impacts on its lock pipeline. Its funded volume was also driven by growth in refinance and home equity originations, including home equity lines of credit ( HELOCs ) and closed-end second-lien mortgages. “In NEO was previously expected to close in early 2025. “We

Mortgages

Housing Wire

OCTOBER 22, 2024

Marketing Marketing is essential for building awareness and staying competitive in the title industry, yet many professionals struggle to find the time. In fact, 88% of marketers now believe their organization must increase its use of AI to meet customer expectations and remain competitive.

Title

Housing Wire

JULY 16, 2025

and Doma Technologies LLC announced on Wednesday an expanded partnership to bring Doma’s AI-powered instant title decisioning technology to lenders through Blend’s home lending platform. The integration creates a fully digital, end-to-end title and closing process that accelerates time to close. Blend Labs Inc.

Title

Housing Wire

JANUARY 23, 2025

Tom closed over $17 million in volume in his second year in real estate. Tom Brennan: By the numbers Market: Charlotte, North Carolina Niche: Luxury homes Year one sales volume: $1.9 The local competition in Charlotte was fierce, and with only a handful of closed deals, he knew he couldnt compete with experienced agents.

Closing

Housing Wire

MAY 8, 2025

Tamir Poleg, chairman and CEO of The Real Brokerage , closed out the prepared remarks section of his firms first-quarter 2025 earnings call by addressing the transformative technological era the industry is currently operating in. billion and the number of transactions closed during the quarter jumped 77% to 33,617.

Technology

Housing Wire

JANUARY 27, 2025

Beyond that, technology continues to evolve, yet those solutions do little to streamline processes and deliver actual returns. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. But to execute at scale will require support from cutting-edge technology applications.

Technology

Housing Wire

MARCH 31, 2025

Rocket Companies is buying Mr. Cooper , America’s largest mortgage servicer, in a market-shattering deal that could reshape the mortgage industry for years to come. Rocket projects $400 million in pre-tax cost savings from streamlining operations, corporate expense and technology investments.

Finance

Housing Wire

OCTOBER 28, 2024

Fluctuating interest rates and a fast-changing market Last month, we saw the Federal Reserve deliver their long-awaited decision to lower interest rates with a 50 basis points cut, and 30-year mortgage rates reached as low as 6.08% according to ICE’s 30-year fixed conforming rate index.

Loan Officer

Housing Wire

OCTOBER 25, 2024

Mortgage technology startup Novaprime is making its public debut with the launch of an AI-powered loan platform that it claims allows lenders to sell loans to investors in just days, instead of weeks, all with a high degree of accuracy. Novaprime is starting with post-close quality control functions and working backwards.

Loans

Housing Wire

JULY 21, 2025

mortgage market is undergoing a tectonic shift, and Non-Qualified Mortgage (Non-QM) lending is at the epicenter of this transformation. Once viewed as a niche or transitional product, non-QM lending now represents around 5 percent of today’s mortgage market, according to a recent CoreLogic report.

Lending

Housing Wire

JULY 24, 2025

The company’s affiliation with Century 21 provides access to the brand’s national marketing platform, lead generation tools, technology resources and agent training. Not to mention, Patrick also serves an incredibly lucrative market, just outside of Baltimore and with close proximity to D.C. metro as well.

Branding

Housing Wire

DECEMBER 27, 2024

Fleet Homes Real Estate Team – Keller Williams Real estate teams are comprised of real estate agents and other professionals working together towards one common goal to close deals. Depending on the team’s structure, agents can work closely together or independently. Teams are led by a team leader.

Purchase and sale agreement

Housing Wire

OCTOBER 15, 2024

In the newest episode of the PowerHouse podcast, HousingWire CEO Clayton Collins sits down with Greg Schwartz, CEO of Tomo , to discuss market recovery indicators and Tomo’s recent investments in artificial intelligence (AI). Unlike other lenders, Tomo doesn’t use market conditions to determine production goals or other critical metrics.

Loans

Housing Wire

JANUARY 9, 2025

This hiring underscores the company’s commitment to technology and product innovation. The firm also added Sasha Stair a 2023 HousingWire Woman of Influence as its chief marketing officer in October 2024. The firm also added Sasha Stair a 2023 HousingWire Woman of Influence as its chief marketing officer in October 2024.

Marketing

Housing Wire

MARCH 31, 2025

The deal, which is expected to close in the fourth quarter of 2025, integrates the largest servicer in the country into Rockets flywheel. There’s the origination process, which is all of the financing, title closing, and then servicing, where they essentially develop a lifetime relationship. Mr. Cooper is an amazing company.

Technology

Housing Wire

APRIL 22, 2025

However, one mortgage company is in a prime position to transform the market and deliver value to mortgage professionals. In this executive interview, NEO Home Loans President Ryan Grant discusses the company’s partnership with Better Mortgage , which is aimed at combining technological innovation and local market knowledge.

Lending

Housing Wire

AUGUST 4, 2025

Our industry stands at a critical crossroads in the rapidly evolving mortgage technology landscape. Still, the future of mortgage technology demands a radical reimagining of what customer success truly means. The implementation process has become a strategic differentiator for top-tier technology providers.

Mortgages

Housing Wire

JULY 11, 2025

. “It’s exciting to see a major player in the title insurance industry join Fannie Mae’s pilot program, which is saving homeowners money and making the closing process much more efficient,” Doma Technology Chief Operating Officer Wendy Zorick said.

Title

Housing Wire

FEBRUARY 17, 2025

A month after launching its new Private Exclusive Listings (PX) feature, agent-driven offer, negotiation and collaboration platform Final Offer has acquired Private Collection , a source of listing information for off-market properties. Financial terms of the deal were not disclosed.

Marketing