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Closing the gap: How Rocket Close has streamlined its platform experience

Housing Wire

Rocket Close and Rocket Pro have taken a major step forward by integrating the two platforms into a single, more efficient platform, designed to simplify the closing process and enhance the broker experience. HousingWire: Rocket Close has recently undergone a bit of a change. No logging into another system.

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How two sisters closed $40 million in 2024 “vibe flipping” LA homes

Housing Wire

They find aesthetically challenged homes in coveted LA neighborhoods, crunch the numbers, hire interior designers to renovate them so they look good on Instagram and then list and sell them for a tidy profit. They closed nearly $40 million in volume in 2024, vibe flipping luxury homes. Sounds too good to be true, right?

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Use my well-worn, proven scripts below to build connection and close more deals. Market Leader has you covered.

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Why speed wins listings in the modern real estate market

Housing Wire

As the industry moves toward faster, more digital-first transactions, AI is playing a pivotal role in redefining how agents operate, market, and compete. Traditionally, preparing a property for market has been time-consuming, expensive, and deeply fragmented. Despite this, the pre-listing process for most agents remains inefficient.

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Lofty releases automated agent marketing solution

Housing Wire

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. Campaigns launch automatically based on preset triggers, giving agents more time to focus on closing deals.

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Outsourcing for efficiency: How SitusAMC is enhancing primary market origination with third-party resources

Housing Wire

In a changing real estate market , mortgage lenders face increasing demand. The primary and secondary mortgage markets may be separate business components, but mortgage originators must understand both businesses intimately. How do we get a loan from I want a house to its closed and done before they walk away?

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Do private listings sell for less than those publicly marketed?

Housing Wire

They point to programs like Compass Private Exclusives, which allow sellers to “pre-market” their homes to an internal network before listing publicly. A narrowing of opportunity and reduced market visibility that runs counter to the spirit of fair housing. of total market volume and an industry-leading 11.3%