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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I Through this, Saunders said, consumers began to realize the importance of staging, photography and online marketing.

Brokerage 396
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Now is a great time for brokerage acquisitions: RealTrends Consulting

Housing Wire

In fact, the sweet spot for acquisitions over the next couple of years is going to be the small one-office brokerage firms.” With the headwinds facing the real estate industry, Wright and Murray believe smaller brokerage firms will be looking for a place to land, making acquisitions a possibility for even one-office, 25 agent firms.

Brokerage 378
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

Real estate brokerage eXp Realty has added industry veteran Wendy Forsythe to its leadership team. On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 330
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NAR’s Lawrence Yun predicts lower rates, 15% jump in existing-home sales in 2024

Housing Wire

Although high mortgage rates, elevated home prices and limited housing inventory have crippled the 2023 housing market, the outlook for 2024 is brighter, according to Lawrence Yun, chief economist with the National Association of Realtors (NAR). “The bond market is forcing the Fed to pivot.”

Sales 450
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Mortgage rates — not commission lawsuits — will be the story in 2024 for publicly traded brokerages

Housing Wire

There is no question that the headline of the year in 2023 for many publicly traded brokerages was the commission lawsuits. At this stage there is obviously a wide range of potential outcomes of how the lawsuit storyline could unfold next year. Morgan , said. An outcome like this would put additional pressure on a firm’s margins.

Brokerage 432
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Keller Williams hails 16% jump in sales volume

Housing Wire

The Austin, Texas-headquartered real estate brokerage closed 1.22 million home sales in the U.S. Keller Williams also claimed $407 billion in 2020 sales volume in Canada and the U.S., But Keller stated that “96 percent of our market centers across the U.S. How to Diversify Your Brokerage to Weather Economic Hardship.

Sales 414
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage.

Brokerage 354