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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

MLS 392
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ICE strikes multiyear deal with MLS-owned REdistribute 

Housing Wire

Intercontinental Exchange (ICE) announced a multiyear licensing agreement with REdistribute for permissioned access to multiple listing services (MLS) information. Launched in 2022 by BrightMLS and California Regional MLS , REdistribute is an MLS-owned company that includes licensed data from more than 40 MLSs.

MLS 381
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RealReports partners with New England-based MLS

Housing Wire

The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In In today’s dynamic market, success hinges on effectively conveying your value as an agent and the unique benefits of the tools you use,” Chad Jacobson, CEO at PrimeMLS, said in a statement.

MLS 401
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 323
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Redfin reveals new AI-powered listing photos tool

Housing Wire

This tool uses technology from Roomvo , a home design visualization platform. Additionally, Redfin and Roomvo partnered with Bright MLS to make the tool available on all Bright MLS’ listings across the mid-Atlantic. and Redfin plans to extend its partnerships to other MLS s and brokerages.

MLS 406
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Xome names industry vet Mike Jansta COO

Housing Wire

Jansta joins Xome from Altisource , where he served for two years as the chief marketing officer. Mike’s passion for leveraging technology to facilitate online property auctions makes him a perfect fit for Xome,” the company said in the post.

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Opinion: All the ways the class-action commission lawsuits are misguided

Housing Wire

Another known fact is that at least one firm, Redfin , which gets over 50 million unique visitors on its website each month and offers discounted listing and lower-cost buy-side commissions, is available in most of the metropolitan markets in the United States. Despite that, it has less than 1% market share of all transactions.

MLS 422