Housing Wire

JANUARY 22, 2025

Real estate technology provider Constellation Real Estate Group announced on Wednesday that it is adding four new executives to its senior leadership team. These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1.

Technology 368

Technology Branding Development Brokerage 368

Housing Wire

OCTOBER 22, 2024

Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” Tamir Poleg , the CEO and chairman of Real, said in a statement. “Leo and Canada.

Agents 410

Agents Brokerage Technology Staging 410

Housing Wire

DECEMBER 23, 2024

Lessinger said RE/MAX is continuing to focus on making it easier for agents to transact by leveraging different technology tools. Consumer expectations are rising and being the easiest to do business with requires technology that makes every single interaction just seamless and efficient.

Agents 383

Agents Technology Brokerage Branding 383

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents.

Brokerage 326

Brokerage Branding Commercial Land 326

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. They give us the freedom to run our business our way, paired with unmatched access to coaching, technology and a national referral network. It is hard to beat.” million in volume.

Brokerage 397

Brokerage Technology Branding Industrial 397

Housing Wire

MARCH 3, 2025

Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian. Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday.

Technology 421

Technology Residential Commercial Brokerage 421

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 397

Branding Brokerage Commercial Title 397

Housing Wire

JANUARY 21, 2025

According to the release, Saxton will be tasked with guiding real estate strategy and technology innovation with a focus on integrating solutions to optimize operations and support affiliate growth. Saxton has over two decades of experience working in residential real estate technology, digital marketing and management consulting.

Technology 368

Technology Brokerage Branding Residential 368

Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. We’re serious about transformation.

Branding 280

Branding Technology Finance Mortgages 280

Housing Wire

JANUARY 8, 2025

The move is part of a repositioning that includes branding of its jumbo loan platform, which will continue to operate under the Sequoia umbrella going forward. Through Aspire, launched in September 2023, Redwood directly originates home equity investments (HEIs).

Equity 409

Equity Loans Lending Branding 409

Housing Wire

JANUARY 27, 2025

Beyond that, technology continues to evolve, yet those solutions do little to streamline processes and deliver actual returns. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. But to execute at scale will require support from cutting-edge technology applications.

Technology 384

Technology Renovation Agents Industrial 384

Housing Wire

JULY 2, 2024

The Arizona Regional Multiple Listing Service (ARMLS) announced a partnership with Lone Wolf Technologies that will give ARMLS subscribers access to a tool designed to give agents information to guide their clients through an uncertain market. ” This isn’t Lone Wolf’s first partnership with an MLS this year. .”

MLS 398

MLS Technology Branding Brokerage 398

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” This direct-source verification covers 85% of the U.S. ”

Mortgages 328

Mortgages Loan Officer Technology Loans 328

Housing Wire

MAY 21, 2025

The housing industry is shaped by shifting consumer expectations, rapid technological advancement, and a turbulent economic landscape. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients. The future of real estate is high-touch and high-trust.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. This can be attributed to teams providing additional resources that brokerages dont like a consistent flow of leads, technology and administrative support. There is no hard and fast rule on what type of splits a team must offer an agent.

Purchase and sale agreement 397

Purchase and sale agreement Branding Agents Closing 397

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accidentits built with intention.

Branding 278

Branding Brokerage Agents Development 278

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Real will also offer its virtual community platform to Harvest agents. The platform includes translations in more than 90 languages to optimize communications.

Brokerage 384

Brokerage Technology Agents Branding 384

Housing Wire

JANUARY 30, 2025

With an eye toward the future, Thompson shared his insights on economic trends, budgeting strategies, and the pivotal role of data and technology in shaping the housing landscape. HousingWire: As a finance exec, how do you approach budgeting in a market where cost pressures, compliance demands, and technology investments are all increasing?

Finance 354

Finance Technology Property Management Branding 354

Housing Wire

DECEMBER 18, 2024

“We are empowering them to shine and position their brand however they choose. “Unlike some brands that charge excessive fees to sustain their operations leaving agents feeling nickel-and-dimed Platinum agents only pay for the services they choose.

Brokerage 382

Brokerage Principal Branding Agents 382

Housing Wire

JUNE 12, 2025

“We leverage technology and have an app that allows us to generate multiple cash offers,” he said. And more importantly, it allows our agents to co-brand easily. ” Tools that provide more than flash Technology is also front and center in the company’s growth strategy. 13 among mega teams by closed sales volume.

Technology 285

Technology Agents Brokerage Branding 285

Housing Wire

JUNE 2, 2025

By combining data, technology, and creative strategy, theyre transforming how the industry communicates, competes and grows. Through impressive marketing efforts, this years recipients are driving mortgage origination volume, connecting with homebuyers at critical moments, and supporting real estate brokerages to engage buyers and sellers.

Marketing 304

Marketing HR Branding Brokerage 304

Housing Wire

NOVEMBER 15, 2024

MLSs are using AI technology to catch agents who attempt to circumvent the commission lawsuit settlement terms. From an outsider’s perspective, how compliance tools integrate within different MLS-related technology can look somewhat incestuous. But now it’s a dirty word.

MLS 409

MLS Purchase and sale agreement Technology Agents 409

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

Brokerage 366

Brokerage Branding Agents Industrial 366

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Mortgages 421

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Chamberlain is known in the industry for his work with luxury real estate brands and technology firms.

Brokerage 272

Brokerage Branding Technology MLS 272

Housing Wire

APRIL 16, 2025

Expenses such as office space, marketing, technology, insurance , legal fees, and staff salaries quickly add up. Many brokers invest heavily in large office spaces and expensive branding efforts to attract agents and clients, but these expenses often outweigh revenue, especially in the early years of the business.

Brokerage 360

Brokerage Branding Technology Agents 360

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accident its built with intention.

Branding 281

Branding Brokerage Agents Development 281

Housing Wire

JUNE 11, 2025

It will operate under the “Powered by Fairway” brand and will be led by Hallmark founder and CEO Deborah Sturges. “This strategic decision brings Fairway’s expanded product portfolio, enhanced technology , and deep support resources into Hallmark’s orbit,” Sturges said in a statement.

Mortgages 325

Mortgages Loan Officer Lending Branding 325

Housing Wire

FEBRUARY 19, 2025

These partnerships can take various forms including partnerships with mortgage brokers , title companies , property management firms, insurance providers, contractors, lenders , or technology vendors. Technology and automation Technology is vital for streamlining processes, managing leads, and communicating with clients.

Branding 305

Branding Technology Brokerage Title 305

Housing Wire

DECEMBER 16, 2024

There will be new technology , benefits and more standardization of policies and processes. I would also say that employees must embrace a different brand. Hopefully, the benefits of additional products, pricing execution, technology and marketing will help the productivity of loan officers.

Loan Officer 367

Loan Officer Technology Loans Banks 367

Housing Wire

MAY 12, 2025

We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said. Founded in 2007 by Lora and Mitch Umbarger, Advantage Realty Partners will now be integrated into the Heritage Group brand.

Principal 296

Principal Branding Development Agents 296

Housing Wire

MARCH 6, 2025

Real credited its technology offerings and business model for the explosive growth in agents. Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. Real CEO Tamir Poleg also provided an update on the companys technology offerings.

Brokerage 370

Brokerage Agents Loan Officer Technology 370

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 301

Mortgages Branding Development Technology 301

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Define or refine your brand identity and marketing assets Creating brand assets, such as slogans or color palettes, that nail your mission, vision and values, is harder than it sounds.

Branding 416

Branding Title Agents As-is 416

Housing Wire

MARCH 31, 2025

They’ve built great technology on a massive scale. If you think about what Rockets created as the most iconic brand in the industry and the greatest recapture capability in the market, and then you marry that with our 7 million customers, it’s pretty magical, Bray said. That’s going to require technology.

Technology 286

Technology Mortgages Industrial Title 286

Housing Wire

MAY 8, 2025

Things like AI, well-integrated technology, consumer expectations and the rise of a number of innovative new business models have turned the industry on its head, and for the better in many cases. Did I mention technology has also changed? They need technology that helps them do their unique jobs in optimal fashion.

Loan Officer 330

Loan Officer Debt-to-income ratio Loans Technology 330

Housing Wire

JUNE 13, 2025

Welcome back to Tech Pulse — a new weekly series rounding up the latest in technology , including tools, integrations and trends impacting mortgage and real estate.

Industrial 252

Industrial MLS Loan Officer Lending 252