Is the Cool-Off Factor Killing Your Sales? Here’s How to Fix It …
Lab Coat Agents
SEPTEMBER 24, 2020
They see the value, they like you, their buying temperature is high, they’re ready to sign the listing agreement. The cool-off factor can strike at any point in the customer’s journey, including: Brand Discovery. Purchase Decision. Post-purchase Behavior. Yes, the cool-off factor can strike after they purchase!
Let's personalize your content