Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Industrial 421

Housing Wire

MARCH 6, 2025

Real credited its technology offerings and business model for the explosive growth in agents. Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. Real CEO Tamir Poleg also provided an update on the companys technology offerings. million in 2023.

Brokerage 369

Brokerage Agents Loan Officer Technology 369

Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. We’re serious about transformation.

Technology 276

Technology Branding Finance Mortgages 276

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. This can be attributed to teams providing additional resources that brokerages dont like a consistent flow of leads, technology and administrative support. There is no hard and fast rule on what type of splits a team must offer an agent.

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Purchase and sale agreement Branding Agents Closing 397

Housing Wire

JUNE 13, 2025

Welcome back to Tech Pulse — a new weekly series rounding up the latest in technology , including tools, integrations and trends impacting mortgage and real estate. RetroRate funding round will fuel assumable mortgage tool set RetroRate — a startup simplifying the process of finding and evaluating assumable mortgages — raised $2.2

Industrial 250

Industrial MLS Loan Officer Lending 250

Housing Wire

FEBRUARY 19, 2025

These partnerships can take various forms including partnerships with mortgage brokers , title companies , property management firms, insurance providers, contractors, lenders , or technology vendors. Technology and automation Technology is vital for streamlining processes, managing leads, and communicating with clients.

Branding 293

Branding Technology Brokerage Title 293

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 288

Mortgages Branding Development Technology 288

Housing Wire

MARCH 31, 2025

There’s the origination process, which is all of the financing, title closing, and then servicing, where they essentially develop a lifetime relationship. They’ve built great technology on a massive scale. That’s going to require technology. Mr. Cooper is an amazing company.

Technology 274

Technology Mortgages Industrial Title 274

Housing Wire

FEBRUARY 6, 2025

according to Inside Mortgage Finance (IMF). The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience. The lender posted pretax income of $1.1 billion last year, up from $732 million in 2023.

Loans 363

Loans Equity Principal Mortgages 363

Housing Wire

OCTOBER 26, 2020

Technology plays a crucial role in servicers’ ability of servicers to support their borrowers in this challenging time. Sagent’s LoanServ is a servicing system of record providing real-time data to each customer through their Account Connect consumer-facing suite that lenders can brand as their own.

Technology 361

Technology Loans Investor Branding 361

Housing Wire

MARCH 5, 2025

8 on the Inside Mortgage Finance ranking of top originators at just under $40 billion. So you have to give your clients everything you have and we focus here on is certainty and speed, utilizing our tools like Same-Day Mortgage and all the different technologies that go into our platform. SB: Our technology is amazing.

Loan Officer 410

Loan Officer Loans Technology Mortgages 410

Housing Wire

NOVEMBER 12, 2024

Finance of America (FOA), the leading reverse mortgage lender, presented a robust outlook last week in its third-quarter 2024 earnings and is aiming to hit the ground running with business in 2025. New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner.

Mortgages 368

Mortgages Equity Lending Design 368

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Start with general awareness and education, then address common pain points (such as [insert pain points, e.g., low inventory, interest rates, confusion about financing]) and end with stronger calls to action.

Branding 408

Branding Title Agents As-is 408

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. just to give an idea of how fragmented it is in terms of the lender,” Christian Faes, founder of F2 Finance, said in an interview with HousingWire. LendInvest has more than $4.7 billion (£3.7

Finance 370

Finance Marketing Lending Loans 370

Housing Wire

APRIL 30, 2025

Back then, we proudly branded ourselves as one of the first online finance companies with the tagline, “Buy a house with your mouse.” The industry has evolved dramatically, embracing technology, automation, and stricter regulatory frameworks.

Mortgages 315

Mortgages Industrial Loans Technology 315

Housing Wire

MAY 29, 2025

Still, the overall subservicing space has been relatively static in recent years, said Walter Mullen, chief strategy officer at Onity Group , the parent company of PHH Mortgage (the seventh-largest subservicer in 2024, according to Inside Mortgage Finance). “Then that transitioned into becoming technology partners.

Mortgages 339

Mortgages Loans Banks Industrial 339

Housing Wire

SEPTEMBER 9, 2024

“This acquisition furthers our long-term plan of developing a full-service commission-free homebuying and financing technology platform powered by our proprietary AI technology and dedicated professionals,” Brent Miller, chief financial officer of reAlpha, said in a prepared statement.

Brokerage 421

Brokerage Mortgages Technology Branding 421

Housing Wire

APRIL 13, 2023

San Francisco-based fintech Polly has hired Parvesh Sahi, a former executive from ICE Mortgage Technology , as chief revenue officer to scale the business in a highly competitive mortgage environment. Sahi will be involved in all aspects of the corporate strategy, business development, sales and account management, the firm said Thursday.

Technology 294

Technology Mortgages Development Loans 294

Housing Wire

DECEMBER 22, 2023

Entering the real estate finance world in the summer of 2022 as a 23-year-old, I immediately felt like a fish out of water. For Gen Z, technology is second nature Gen Z is considered those who were born between 1997 and 2012 — today, members of Gen Z are between 11 and 26 years old.

Branding 432

Branding Technology Finance Industrial 432

Housing Wire

SEPTEMBER 1, 2023

Through the development of improved and sophisticated systems, protocols and technology, these operations leaders are driving their companies to growth and success. In its 8th year, the HW Insiders program is spotlighting the talented operations professionals who are laying the foundation of success for their organizations.

Technology 450

Technology Title Development Lending 450

Housing Wire

FEBRUARY 16, 2021

As demonstrated in the brilliant UWM Superbowl ad , Millennial homebuyers are looking to technology to match them with the right partners in life, including their mortgage. Good technology should be the language loan officers use to communicate with their customers, not their replacement. #4 5 Technology becomes fintech.

Mortgages 533

Mortgages Banks Technology Loan Officer 533

Housing Wire

JUNE 10, 2024

Tyrrell has more than 25 years of experience in mortgage, finance and technology, serving as president of ICE Mortgage Technology for three years after ICE bought Ellie Mae in 2020. Mortgage veteran Joe Tyrrell will succeed Scott Smith as CEO of Optimal Blue , the company announced Monday.

Mortgages 423

Mortgages Technology Branding Industrial 423

Housing Wire

FEBRUARY 21, 2024

Artificial intelligence (AI) startup Brand Engagement Network (BEN) onboarded industry veteran Chris Heller as an adviser to its board of directors. a special purpose acquisition company (SPAC) focused on technology — in a deal that values the combined company at $358 million. . — ”

Technology 420

Technology Branding Development Industrial 420

Housing Wire

SEPTEMBER 23, 2024

Mortgage technology platform provider Dark Matter Technologies announced on Monday that it has added a second loan origination system (LOS) — NOVA — to its product lineup. The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 412

Branding Technology Design Staging 412

Housing Wire

AUGUST 10, 2022

Nonbank lender Panorama Mortgage Group has added Texas-based Lone Peak Lending to its growing stable of brands. Panorama offers platforms for human resources, finance, technology, legal and compliance services to its group of lenders.

Lending 421

Lending Mortgages Loan Officer Branding 421

Housing Wire

AUGUST 17, 2022

Massachusetts-based Volly is a provider of marketing, customer engagement strategies and lending technologies for the mortgage industry. The company’s platform also includes a marketing portal for brokers that offers personalized branding and compliance technology.

Technology 384

Technology Lending Equity Branding 384

Housing Wire

FEBRUARY 28, 2022

Its sophisticated hierarchy easily accommodates any organization’s expansion plans, including support for multiple lending channels, brokers and brands. Mortgage professionals are knowledgeable about home financing but may struggle with writing interesting content on a regular, ongoing basis.

Marketing 381

Marketing Mortgages Branding Technology 381

Housing Wire

JULY 1, 2021

When mortgage and acquisition activity picked up, marketers created new brand unity between companies. They were there, in the middle of everything, to make sure that brand loyalty would last well beyond 2021. Candor Technology. Realogy Expansion Brands. Finance of America Mortgage. ICE Mortgage Technology.

Marketing 397

Marketing Title Branding Lending 397

Housing Wire

SEPTEMBER 22, 2020

Included in the rebranding is an entirely new, white-labeled broker-branded origination hub that will provide e-signature technology, visibility into loan status and the ability for applicants to directly upload loan documents, the company said Tuesday. Brokers love it,” Niemiec said in an interview. “We

Loans 450

Loans Technology Branding Banks 450

Housing Wire

OCTOBER 3, 2024

ICE Mortgage Technology is continuing to accelerate the adoption of its more modern technologies by sunsetting older tech stacks. ICE Mortgage Technology ® is combining its best-in-class Encompass CRM content with the robust, modern functionality of Surefire , all at your current Encompass CRM price. Why Surefire?

Technology 399

Technology Branding Mortgages Development 399

Housing Wire

MAY 17, 2024

The unified platform will offer real estate investors robust technology, deep data insights and a property management system specifically designed for SFRs. Under the deal, Mynd will merge into the Roofstock corporate entity while continuing its property management operations under the Mynd brand, according to a joint news release. “By

Property Management 414

Property Management Technology Investor Branding 414

Housing Wire

NOVEMBER 1, 2023

Appraisal technology company Accurate Group announced this week that it has acquired Voxtur Appraisal Services , an appraisal management company (AMC). Voxtur primarily serves real estate finance providers and specializes in broker-price opinions (BPOs), alternative valuation methods and traditional appraisals.

Technology 421

Technology Lending Branding Finance 421

Housing Wire

JANUARY 6, 2022

Prior to the promotion, Walters oversaw mortgage servicing, client experience operations and capital markets and technology teams at Rocket Mortgage. Analysts have said the acquisition signaled Rocket’s push to diversify its business, particularly in technology, at a time when mortgage volume is slowing.

Mortgages 430

Mortgages Technology Finance Branding 430

Housing Wire

AUGUST 2, 2024

Walker explained that the company name of HighTechLending, which goes back to 2007, emphasized its place as a leader in new technology solutions for mortgage — including paperless files. Walker added that he hopes the reverse mortgage industry at large appreciates the presence of a new brand in the market. What’s in a name?

Lending 415

Lending Branding Loan Officer Technology 415

Housing Wire

FEBRUARY 8, 2024

The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it. And so for me, I feel like it’s an opportunity to kind of open the door via technology, to how and what is happening in the reverse space. Morales: No. reverse) as well.

Banks 408

Banks Mortgages Technology Branding 408

Housing Wire

DECEMBER 14, 2023

billion over the 12 months, which puts a combined company just outside the top 50 mortgage lenders in America by volume, according to Inside Mortgage Finance data. The merger would change the leadership structure but maintain each brand. In total the lenders have originated about $3.3

Mortgages 431

Mortgages Loan Officer Banks Finance 431

Housing Wire

APRIL 30, 2024

One of our key initiatives has been to revitalize The Money Store brand, giving it a fresh, modern appeal. We’ve also implemented project management technologies and streamlined processes to improve workflow and turnaround times for loan officer requests, effectively halving the time it takes to fulfill them.

Loan Officer 421

Loan Officer Technology Loans Finance 421