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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Define or refine your brand identity and marketing assets Creating brand assets, such as slogans or color palettes, that nail your mission, vision and values, is harder than it sounds.

Branding 408
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The debate around Clear Cooperation ignores real solutions

Housing Wire

Instead of discussing a potential compromise like a one-to-three-week grace period for posting to an MLS , weve seen the repeal proponents bang the drum about how the policy hurts sellers by showing days-on-market and price reductions. Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors.

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Nothing burger? Smart move? Industry reacts to NAR’s CCP changes

Housing Wire

Instead of discussing a potential compromise like a one-to-three-week grace period for posting to an MLS , weve seen the repeal proponents bang the drum about how the policy hurts sellers by showing days-on-market and price reductions. Another major national brand, RE/MAX , is also pleased with the policy shift.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Brand consistency helps build your brand identity. But some software makes delivering custom real estate newsletters for clients that showcase your branding easier. Market Leader is an all-in-one platform that delivers done-for-you newsletters you can send monthly on autopilot. Need some great ideas?

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Confused by the CCP debate? Here’s what to know

Housing Wire

When a listing is a private exclusive, Compass privately markets the property to all Compass agents, which it claims allows the seller to test the market to gain insight on the property and its pricing without accumulating days on market or price drops.

MLS 234
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Experts weigh usefulness of exclusive listings

Housing Wire

Compass says that the listings protect home sellers against negative insights, such as days on market. A few weeks after that, NAR announced that its Clear Cooperation Policy , which requires agents to put a listing on the MLS within one business day, will remain in place.

MLS 259
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The best real estate brokerage software for 2024

Housing Wire

Our picks for the best brokerage websites include options with powerful integrated CRMs and more branding-focused options that work with the CRM you already use — right out of the box. They offer everything from turnkey websites you can easily customize to concierge design services to help you define (or refine) your brokerage’s brand.

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