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Rocket makes a Super Bowl commercial comeback

Housing Wire

I cant share the exact cost, but as you can imagine, a Super Bowl commercial especially one thats never been done before is a significant investment. But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire.

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RE/MAX launches commerce media network

Housing Wire

According to the company’s announcement, the new commercial media network will leverage RE/MAXs digital ecosystem to provide advertisers with a new platform to connect with consumers. Google Analytics data for Remax.com and Remax.ca shows that the sites have an average of 7.6

Branding 392
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Rocket’s Varun Krishna thinks Redfin deal can expand opportunities for broker network

Housing Wire

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 411
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Keller Williams lands new affiliate in Illinois

Housing Wire

Callan has more than five decades of experience in residential and commercial brokerage services, investment, development and financial leadership. No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology. He has spent the past 31 years running PRG Group.

Land 358
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RealTrends launches real estate agent and team city rankings

Housing Wire

RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals. Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams.

Agents 454
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Opinion: Why aren’t more commercial brokerages seeking affiliated arrangements?

Housing Wire

So why aren’t more commercial real estate (CRE) entities – investors , principals, banks, law firms or developers – seeking the same? Market conditions have certainly trended downward for residential or commercial real estate. Right now, we’re generally seeing more mixed-use developments and multifaceted commercial projects.

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Stone Point Capital takes a stake in Keller Williams

Housing Wire

The company also notes that it will work with Stone Points leadership to expand and improve the agent branding and marketing resources as well as it offers, as well as the educational, coaching, data and technology resources it offers its franchisees, brokers and agents. During his time there he led the companys $629 million IPO.