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Real launches three new products during its agent conference

Housing Wire

Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” Tamir Poleg , the CEO and chairman of Real, said in a statement. “Leo and Canada.

Agents 410
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Redwood adds alternative loan products to its home equity platform

Housing Wire

The move is part of a repositioning that includes branding of its jumbo loan platform, which will continue to operate under the Sequoia umbrella going forward. Through Aspire, launched in September 2023, Redwood directly originates home equity investments (HEIs).

Equity 409
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NexTier Bank to acquire Mars Bank

Housing Wire

NexTier , the holding company of NexTier Bank , will acquire Mars Bancorp , the holding company of Mars Bank. The combined company and branch locations will operate under the NexTier Bank brand, both banks said in a release Thursday. With the acquisition, NexTier Bank will have total assets in excess of $2.6

Banks 397
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loanDepot’s Dan Hanson on acquisitions: ‘If you can’t profit, think about joining another firm or selling’

Housing Wire

If you’re making 20 or 25 basis points as an owner of a small or large independent mortgage bank (IMB), it’s not worth the risk. There will be new technology , benefits and more standardization of policies and processes. I would also say that employees must embrace a different brand.

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First Federal Bank to acquire Watson Mortgage Corp.

Housing Wire

Florida-based First Federal Bank announced on Thursday that it struck a deal to acquire Watson Mortgage Corp., First Federal Bank has 25 branches in the Southeast and operations in the Midwest, including mortgage centers in Jacksonville, Florida ; Alpharetta, Georgia; Madison, Wisconsin; and Overland Park , Kansas.

Banks 421
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Citi looks to grow market share with mortgage.com platform

Housing Wire

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Enter mortgage.com, which Burgard says is a learning platform to grow the banks presence in the mortgage space.

Marketing 395
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

Real credited its technology offerings and business model for the explosive growth in agents. Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. Real CEO Tamir Poleg also provided an update on the companys technology offerings.

Brokerage 370