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Better Mortgage’s AI revolution: How Better is empowering loan officers, not replacing them

Housing Wire

By developing in-house AI tools designed to complement rather than replace human expertise, the company is enhancing the mortgage experience for both borrowers and loan officers. This enables loan officers to do what they do best: building relationships and guiding borrowers through complex financial decisions.

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Will AI replace the loan officer?

Housing Wire

The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. Call centers pay their loan officer vastly lower amounts than a broker or retail lender makes. Absolutely not.I

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Loan officers are seeing an uptick in FHA, VA demand

Housing Wire

The move in government refinances was driven by a 75% increase in VA loans, which have been prone to large changes in recent months. On-the-ground observations Loan officers say they’re seeing an increase in government loan demand. So now that rates are dropping, a renovation loan will be in the 7% range.

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Smarter leads, lower costs: Agentic AI’s impact on loan officer efficiency

Housing Wire

The expense associated with originating mortgage loans has been escalating, with the current average cost approximating $11,600 per loan. In this article, we delve into its application to elucidate how intelligent automation can enhance efficiency and cost-effectiveness within the loan origination process.

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What’s the deal with loan officer coaching?

Housing Wire

Often I am asked questions like, When should I hire a coach? or Is coaching a requirement to become a top producer? Equally as often I hear originators make statements such as I cant afford a coach. All three questions are great questions and each comes with its own unique yet boilerplate answer. And I witness tens of thousands making it annually.

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Loan officers, focus on quality not quantity

Housing Wire

What’s the deal with all the discussion across the lending community about the fluctuation of the loan officer population recently? There have been social media posts and editorials debating the current total number of loan officers, whether the population has decreased, and if so, by how much.

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Fairway’s Steve Jacobson is ’focused on speed’ as he builds company culture

Housing Wire

To open the conversation, Sanchez asks Jacobson to explain how Fairway harnesses the power of positive recommendations to boost production for the company’s loan officers. In 2025, Fairway’s growth strategy will focus on organic loan origination, recruitment and other growth areas that are common priorities across the industry.