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SERHANT. secures $45M to further develop its AI platform

Housing Wire

Ryan Serhant ’s eponymous brokerage has been in rapid growth mode this year following the success of the Netflix show “Owning Manhattan,” and now investors want in on the action. Technologies, the umbrella company that includes the brokerage — will be used to develop the company’s AI platform known as S.MPLE.

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Are real estate brokerages going the way of the dodo?

Housing Wire

Real estate brokerages have faced their fair share of challenges over the past year — from legal threats and business practice changes, to a slow housing market and the breakneck pace of technological development. With all of these changes and challenges many wonder if we are on the precipice of a brokerage mass extinction event.

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Better Homes and Garden Real Estate adds California brokerage

Housing Wire

A boutique real estate brokerage based in Kern County, California , has joined the Better Homes and Gardens Real Estate network. She said the affiliation will help her agents access professional development resources and expand their reach in the local market. “We

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. I think 2025 is going to be another major growth year for us,” Poleg said.

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FirstTeam’s Michele Harrington talks innovative recruitment strategies for brokerages

Housing Wire

Michele Harrington: After entering real estate sales right out of the Marine Corps , I built my own brokerage. Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. The duo start the conversation by exploring Harrington’s path into the CEO’s role at FirstTeam. Why is that?

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Real estate teams are winning big. Is the solo agent era over?

Housing Wire

Some brokerages have rules that disincentivize agents to join teams because they make more money if they stay solo. Others have restrictions that prevent agents already at the brokerage from joining teams. Some now operate at a scale that blurs the line between team and brokerage — coining terms like “teamerage.”

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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. Among publicly traded companies, Compass has done technology development and implementation better than most of its peers. Among publicly traded companies, Compass has done technology development and implementation better than most of its peers.

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