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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 352
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Bright MLS to allow $0 buyer broker commissions

Housing Wire

The nation’s second largest multiple listing service , Bright MLS , will begin allowing listing agents to put in a blanket offer of compensation for buyer brokers of zero dollars or more, starting on August 9. While Bright MLS, which serves clients in Delaware, Pennsylvania, Maryland, Virginia, New Jersey, Washington, D.C.,

MLS 370
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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

It devolved into a battle about historic facts, old-school MLS listing books, pronunciation corrections and even references to the kid-friendly restaurant chain Chuck E. The hourlong debate began with both participants discussing their motivations for participating. It dehumanizes Realtors and turns us into money-making machines.”

MLS 421
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Seattle-based Coldwell Banker franchise to separate from NAR in 2024

Housing Wire

This decision underscores our brokerage’s unwavering commitment to agent autonomy and our belief in allowing agents to make choices that best suit their needs and principles,” Dave Danforth, designated broker/owner of the firm, said in a statement. The announcement comes amid major turmoil at the trade organization.

MLS 405
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NAR, brokerages say Sitzer/Burnett plaintiffs are trying to dodge cross examination

Housing Wire

The sudden decision on the eve of trial to withdraw three class representatives raises questions about whether the withdrawal was designed to avoid testimony that could conflict with other class representatives, raising questions about the merits and/or the propriety of the class,” the defense motion states.

Brokerage 373
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Maryland home seller files commission lawsuit in Missouri

Housing Wire

The complaint argues that the NAR and the brokerage defendants collude “to impose, implement and enforce anticompetitive restraints that cause home sellers to pay inflated commissions on the sale of their homes, in violation of federal antitrust law.” Because this blanket offer must be made available to every buyer-broker using the MLS (i.e.,

MLS 394
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REX appeals latest court ruling in its ongoing battle with Zillow

Housing Wire

On Monday, the now defunct discount brokerage filed an appeal with the U.S. In mid-May 2022, REX ceased its brokerage operations. . REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow.

MLS 379