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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. The key is to adapt to how your business grows.

Brokerage 388
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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

Branding 384
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15 Spring + Easter Ideas to Grow Your Real Estate Business

The Close

Easter is super early this year, which means it’s already time to bust out your “Happy real estate season!” You haven’t already put together your marketing plan for the busiest time of the real estate year? Spring Market Updates – Real Estate Is Hoppin! Will there be six more weeks of real estate winter?

Marketing 102
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The Ultimate 2023 Checklist for New Real Estate Agents: Your Path to Success

The Close

Welcome to the jungle—also known as the wonderful world of real estate. At this point, you’ve already passed the real estate exam and hung your license with your brokerage of choice. You’re ready to start your real estate adventure—now what? Each real estate brokerage is unique.

Agents 74
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How to Grow Your Real Estate Business: 11 Tips + 1 to Avoid

The Close

In recent years, the real estate market has constantly changed. The race to stay ahead is real, and your challenge as a real estate professional is to learn how to adapt. I’m sharing 11 tips from my years of sales and coaching on how real estate agents grow their businesses.

Agents 96
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The ultimate guide to real estate lead generation ideas for  2023

Housing Wire

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

Branding 391
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Commentary: How reverse mortgage pros can establish credibility with boomers

Housing Wire

In my previous article , we discussed the importance of re-evaluating reverse mortgage marketing to “seniors” by dividing the current demographic into two groups: members of the post-World War II generation and baby boomers. This understanding informs our approach to marketing and sales, ensuring that we see and hear our customers fully.

Mortgages 347