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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Visit Top Producer 2.

Agents 421
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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 441
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox’s intricate knowledge of the housing market is almost unparalleled. A look at her list of accomplishments includes serving as the head of industry marketing and relations for Trulia , co-CEO and chief revenue officer at RealSure and chief experience officer at Homepoint.

Staging 369
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Redfin launches new agent pay plan in San Francisco, Los Angeles

Housing Wire

Long known for its salaried compensation for agents, Redfin is trying a new pay model in two of the nation’s largest housing markets to help boost its market share. Aleem said this desire led Redfin to restructure its compensation plan in these two markets. So, we really think we struck the right chord here.”

Agents 410
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. In turn, this will allow agents to provide even more value to their clients. Brands matter.”

Branding 418
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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

2006 is when Zillow came out with their Zestimates and with that, they started to very slowly provide to the consumer a more transparent way of understanding the market, and how to see not just the value of their home, but also what their neighborhood was doing and how prices were going up and down,” Saunders said. So, it is a mind shift.”

Brokerage 421