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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I Through this, Saunders said, consumers began to realize the importance of staging, photography and online marketing.

Brokerage 373
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 388
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. In turn, this will allow agents to provide even more value to their clients. Brands matter.”

Branding 314
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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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The anatomy of a successful real estate recruitment funnel

Housing Wire

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage.

Brokerage 325
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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Agents 370
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3 Real estate lessons learned from the dance floor of “Dancing with the Stars” 

Housing Wire

William Shakespeare said it well: “All the world’s a stage, And all the men and women merely players.” For me, running a brokerage , handling complex real estate deals, negotiating contracts and navigating the dynamic landscape of high-stakes transactions are all in a day’s work. The discomfort zone is the growth zone.

Staging 370