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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 421
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Subtle shifts in real estate agent dynamics in March: Relitix

Housing Wire

The latest findings from Relitix’s Agent Movement Index (AMI) for March 2024 reveal a nuanced landscape in the real estate sector, with shifts in agent activities suggesting stabilizing and evolving market conditions. The index is calculated using national-level data from a large sample of the nation’s most prominent MLS systems.

Agents 421
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Nevada plaintiff adds 15 brokerages to commission suit

Housing Wire

But all of that changed on Thursday, when Whaley’s counsel filed an amended complaint naming 15 brokerages as defendants. What remains unchanged is the central focus of the lawsuit — NAR’s Participation Rule which requires listing brokers to make a blanket offer of compensation to buyer’s brokers in order to list a property on an MLS.

Brokerage 431
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Special report: Jacksonville’s brokerage competition visualized

Housing Wire

Brokerages took notice, resulting in a surge in companies and office locations competing for their share of listings, according to CoreLogic multiple-listing service data shared exclusively with HousingWire. In this environment of high rates and tight inventory, brokerages have had to become sharp elbowed.

Brokerage 450
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Special report: The brokerages gaining or losing market share in Dallas

Housing Wire

It is unsurprising, then, that Texas has seen a boom in new real estate brokerage offices in the past five years. Dallas, too, is outpacing the rest of the country in office count, sale-to-list price ratio and average price per square foot, according to CoreLogic data shared exclusively with HousingWire.

Brokerage 420
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 421
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Opinion: Local MLS broker marketplaces, rules equitably advance American homeownership

Housing Wire

In reality, consumers are better off and business competition thrives very much because of NAR’s rules and how well local Multiple Listing Service (MLS) broker marketplaces function. These local MLS broker marketplaces work in favor of consumers every day. Real estate agents know city and county property taxes.

MLS 466