Inman

MAY 26, 2023

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

Agents 153

Agents Marketing 153

Easy Agent Pro

FEBRUARY 20, 2024

In today’s digital age, mastering online real estate advertising is crucial for staying competitive in the market. Whether you’re a seasoned realtor or just starting, understanding the dynamics of online real estate advertising can significantly impact your success. What demographics do they belong to?

Marketing 82

Marketing Agents As-is 82

Real Estate News

APRIL 23, 2024

Homes.com subscription sales to agents are the biggest product launch in CoStar history, said CEO Andy Florance, as the company pursues portal dominance.

Agents 174

Agents Sales 174

Inman

APRIL 23, 2024

Adwerx's new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere else that a consumer looks for information.

Branding 111

Branding Technology Marketing 111

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports. . #2

Technology 345

Technology MLS Branding Agents 345

Realty Biz

AUGUST 31, 2023

Traditional marketing avenues like print advertisements, billboards, and direct mail are still effective. Enter Instacart Advertising. However, when we dig deeper, it's clear that Instacart Advertising offers a unique and powerful avenue for real estate professionals. Here's why: 1.

Branding 89

Branding As-is Closing Investor 89

RIS Media

OCTOBER 2, 2023

REX, an upstart discount commission online… The post Jury Rules for Zillow in REX Case That Alleged Conspiracy, False Advertising appeared first on RISMedia.

Industrial 121

Industrial Agents MLS 121

Realty Biz

JUNE 16, 2023

Real estate is a competitive and dynamic industry where the right advertising strategy can often determine success. As a real estate professional, it's crucial to understand the different advertising options available to you. One of the essential decisions you'll face is whether to focus your efforts on local or national advertising.

Branding 75

Branding Technology Industrial Investor 75

Realty Biz

MAY 4, 2023

Programmatic advertising has revolutionized the way real estate agents promote their services, properties, and listings. By using automated systems to buy and sell advertising inventory in real-time, programmatic advertising has made it easier for real estate agents to reach potential clients and generate leads.

Agents 74

Agents Commercial Branding Investor 74

GeekEstate Agents & Brokers

FEBRUARY 7, 2024

Today’s showcase: Cordless Media] Serving website owners in the real estate and investor niches, Cordless Media is a digital advertising marketplace providing marketing through monetized tools and content. Learn More The post A Digital Advertising Marketplace for Real Estate and Investor Websites appeared first on GeekEstate Blog.

Investor 60

Investor Branding Technology Agents 60

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Branding 183

Branding Investor Design Technology 183

Realty Biz

MAY 29, 2023

In the bid to find the right property or sell one, real estate agents have come to rely heavily on digital advertising, specifically on popular search engines like Google. However, as competition and costs rise on Google's advertising platform, real estate agents are exploring alternatives. Why Consider Bing?

Agents 83

Agents As-is Marketing 83

Realty Biz

APRIL 21, 2023

Pay-per-click (PPC) advertising can be a powerful tool for real estate agents and companies looking to generate more leads and traffic to their websites. PPC advertising allows advertisers to create targeted ads that are displayed to potential clients who are actively searching for properties or real estate services online.

Agents 71

Agents Commercial As-is Land 71

RIS Media

AUGUST 14, 2023

Transitioning from one industry to another can be challenging, but James Webb made going from advertising to real estate sales look easy. He… The post WATCH: How One Agent Made the Switch from Advertising to Real Estate appeared first on RISMedia.

Agents 90

Agents Industrial Sales Marketing 90

Realty Biz

MAY 29, 2023

This article will explore the question: Are Google Ads the best way for realtors to advertise? The efficacy of Google Ads lies in its robust data-driven advertising platform, allowing advertisers to leverage its powerful algorithms to target potential customers. Targeting: Google Ads offers granular targeting options.

Marketing 82

Marketing As-is Industrial 82

Realty Biz

DECEMBER 19, 2023

You can take a similar approach to advertising for your roofing. It doesn't have to drain your pockets or require expensive advertisements. The post How to Grow Your Roofing Company -- Without Spending a Fortune on Advertising appeared first on RealtyBizNews: Real Estate Marketing & Beyond. It’s nothing complex.

Branding 94

Branding Banks As-is Marketing 94

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

MLS 383

MLS Technology Land Construction 383

Realty Biz

JANUARY 27, 2022

Twitter on Tuesday launched three new tools that will improve how businesses run advertising campaigns on Twitter: Site Visit Optimization is a new optimization goal under the Website Traffic objective, helping advertisers drive more visits from Twitter to their websites or landing pages.

Land 110

Land As-is 110

Coldwell Banker

AUGUST 21, 2023

Coldwell Banker Tentpole Ad Strategy Moves to Football for First Time in 2023 The post The Reigning Champ of Real Estate Advertising Returns to the Field appeared first on Coldwell Banker Blue Matter.

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88

Easy Agent Pro

JULY 17, 2023

Real estate agents know the importance of online advertising in their marketing campaigns. With so many people online and using smartphones daily, it’s important to prioritize all online efforts when advertising for your real estate business. Part of this means curating your advertising content based on the time of year.

Staging 69

Staging Agents Branding As-is 69

Realty Biz

AUGUST 17, 2022

We all search for things online when we need information, and we’ve all had our interest piqued by an online advertisement at some point. Real estate advertising online has become a precise science in recent years, allowing you to target your prospective homebuyers with incredible precision. Targeted Real Estate Ads.

Agents 93

Agents Marketing As-is Technology 93

Realty Biz

JUNE 1, 2021

Unlike other types of online advertising, Facebook is much cheaper, more effective, and ad statistics are typically measurable. It is one of the many types of ads you can use to make advertisements on Facebook. Image or photo ads are an excellent way to kick off your Facebook-paid advertising. References. 2017, February 2).

Branding 91

Branding Title Design As-is 91

Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Brand trust emerged as the top determining factor, cited by 93% of all respondents.

Brokerage 380

Brokerage Agents Branding Technology 380

Realty Biz

JUNE 3, 2022

As online advertising options proliferate regularly, many believe that traditional OOH marketing methods have fallen by the wayside. But, this isn’t true for classics like billboard advertising, especially in the real estate industry. Therefore, billboard advertising helps real estate brokers broaden their consumer base.

Branding 82

Branding Commercial Residential Industrial 82

Inman

JANUARY 30, 2024

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water.

Land 133

Land Finance Banks Lending 133

The American Genius for Real Estate

DECEMBER 22, 2021

Advertising is about adding to customers' lives, not taking away. The post How advertising can make people unhappy and what to do about it appeared first on The American Genius Real Estate. (REAL ESTATE MARKETING) Ads might be fun, but are they also reducing our overall happiness?

Marketing 112

Marketing 112

Realty Biz

MAY 31, 2022

Here’s what you need to know about Twitter advertising for real estate professionals and advanced digital marketing. Twitter’s CPM Makes Advertising Quite Affordable. Twitter’s Advertising Tools Are Perfect for Realtors. The Final Word on Twitter Advertising for Real Estate Professionals. The choice is yours!

Branding 92

Branding MLS Marketing As-is 92

Housing Wire

APRIL 10, 2024

Ranson and Ziomecki also made an appearance at the 2019 National Reverse Mortgage Lenders Association (NRMLA) Annual Meeting and Expo held in Nashville, sharing its approach to reverse mortgage advertising with their American counterparts. for a campaign designed to inform people about bad actors targeting seniors.

Mortgages 394

Mortgages Banks Title Design 394

Realty Biz

JUNE 13, 2022

Made for TikTok aims to help advertisers create TikTok-first strategies to maximize their brand reach and create better TikTok content to engage their audiences. ” This series aims “to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry.”

Branding 82

Branding Development Industrial Finance 82

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

MLS 382

MLS Brokerage Agents Design 382

Realty Biz

APRIL 10, 2023

It has also become an ideal platform for advertising. People in the real estate business have discovered that Facebook advertising may be the perfect way to attract more traffic. But what should you expect from real estate advertising on Facebook? It's a great way for people to connect and talk about different topics.

As-is 81

As-is Agents Sales Marketing 81

REM Online

JANUARY 17, 2022

The original post can be found at the following URL: Real estate advertising: Marketing or promotion? The original post can be found at the following URL: Real estate advertising: Marketing or promotion? The following content may have been republished here without the author's permission.

Marketing 65

Marketing 65

Housing Wire

MAY 10, 2024

They advertise that they have an audience of 156 million for Homes.com , which is plain wrong.” Since hitting that milestone the firm has kept up its aggressive — and expensive — advertising campaign. According the firm, it has spent roughly $1 billion on its advertising campaign. A new competitor who plays by their own rules.

Residential 287

Residential MLS Investor Commercial 287

RIS Media

FEBRUARY 8, 2022

The National Association of REALTORS ® announces its fourth “That’s Who We R” national advertising campaign , showing REALTORS ® in action and how they help consumers. Visit ThatsWhoWeR.realtor for more information on NAR’s “That’s Who We R” national advertising campaign. The Right Thing :30. The Search :30. The Unexpected: 30.

Commercial 98

Commercial Branding Residential Agents 98

Realty Biz

DECEMBER 1, 2022

The use of advertising banner ads is one of those tools that can work quite well if leveraged correctly. Marketing and advertising don't come cheap. The post How to Manage an Online Audience with Advertising Banner Ads appeared first on RealtyBizNews: Real Estate Marketing & Beyond.

Land 76

Land Branding Design Marketing 76

REM Online

APRIL 4, 2022

The original post can be found at the following URL: Re/Max launches ‘Your Unfair Advantage’ advertising campaign. From April to early June, Re/Max plans to saturate Canadian markets across multiple media channels with a new advertising campaign called “Your Unfair Advantage.”.

Marketing 66

Marketing 66

Realty Biz

JULY 2, 2021

Digital advertising for real estate has not served the industry over the last few years. Bayandin expressed how Tomi’s machine learning analyzes how genuine buyers browse specific sites to optimize digital advertising to those prospects further. And since sales occur in the brick and mortar world. The post Tomi.ai

Sales 69

Sales Technology Development As-is 69