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HousingWire Daily podcast claims #2 spot among US business news podcasts

Housing Wire

Mortgage and real estate pros consume HousingWire content through newsletters, articles, and podcasts, making us a constant companion during workouts or commutes. For marketing and advertising inquiries or additional information, please reach out to Jennifer Laws at Jennifer@HWMedia.com.

Branding 384
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Reverse mortgage lender hires former news anchor in new marketing push

Housing Wire

Peter is helping us shape a great dialog with Canadians 55 and better,” said Vivianne Gauci, SVP, customer experience and CMO at HomeEquity Bank. HomeEquity Bank’s reverse mortgage advertising has previously gotten the attention of the American reverse mortgage industry. industry practitioners at an industry event in late 2019.

Mortgages 403
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DOJ announces $9M settlement with Washington Trust Company in redlining case

Housing Wire

The DOJ alleges that the bank also failed to train and incentivize its staff to market and advertise its mortgage services to compensate for its lack of presence in these areas. It will also spend $1 million in partnerships and $1 million in advertising. Department of Justice (DOJ), the parties announced Wednesday.

Banks 413
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Redfin’s losses grow amid difficult market conditions

Housing Wire

Despite spending less than our major rivals on advertising, we continue to compete well for traffic.” Revenue improved year-over-year, gross profit improved even more, and adjusted EBITDA improved the most, which tells us that we can spend less and still make more.” with more expansion planned for this summer.

Marketing 323
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up.

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Rocket Companies hires former Airbnb, Coca-Cola executive as its first-ever CMO

Housing Wire

A veteran with more than three decades in promoting large brands, Mildenhall served as the first CMO of Airbnb and led Coca-Cola ‘s marketing as vice president of global advertising strategy and content excellence. Countless customers, team members and vendors have told us how working with Rocket changed their lives.”

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Why agents should personalize marketing

Housing Wire

We want to engage with content that is relevant and helpful to us and makes us feel understood. Let’s unpack the role that personalization has in marketing, and how you can use it to boost your business. In the highly competitive world of real estate , it’s no different. It’s human nature to want to feel seen and recognized.

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