Reinventing lead generation with the Qualified Borrower program
Housing Wire
OCTOBER 11, 2022
Unfortunately, purchased leads are expensive, and their lofty price tag does not guarantee they will convert to closed loans. Lenders can shell out lots of cash just to get a list of “tire kickers” who are not actually primed to buy a home. A busted system for lenders and consumers. Introducing the HomeScout Qualified Borrower.
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