Housing Wire

MAY 8, 2024

Personalized marketing is on the rise in just about every sector. In the highly competitive world of real estate , it’s no different. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. What Is Personalized Marketing?

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Housing Wire

MAY 20, 2024

Mortgage capital markets tech firm Polly announced on Monday its API integration with cloud banking provider nCino to enhance the digital mortgage process for lenders. Polly’s API integration with nCino is part of the fintech’s long-term strategy to provide innovation for lenders. mortgage, said in a statement. “By

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Housing Wire

MAY 28, 2024

FDIC) this month announced a settlement with Arkansas-based Bank of England over alleged violations of the Federal Trade Commission Act, the Real Estate Settlement Procedures Act (RESPA), the Fair Credit Reporting Act (FCRA) and the Home Mortgage Disclosure Act (HMDA). The Federal Deposit Insurance Corp.

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Housing Wire

FEBRUARY 22, 2023

The mortgage process involves many moving pieces and relationships with a variety of stakeholders. The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home.

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Housing Wire

APRIL 22, 2024

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Brooklee Han: This has been quite the year in the real estate industry. I have also learned a lot about the power of scale.

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Housing Wire

MARCH 1, 2024

In a fiercely competitive market , mortgage originators need to rethink everything to gain market share and become savvy. It’s about more than just business; it’s about fostering genuine relationships and creating a community where everyone feels valued and understood.”

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Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life.

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Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. Wondering how?

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Housing Wire

MAY 28, 2024

Going further, 46% of those who got a mortgage say they went with a lender they didn’t have a prior relationship with.” Another 14% said they rushed the financing process to close a deal due to the competitive nature of the current housing market. The survey also found that mortgage rates influence homebuyer timelines.

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Housing Wire

SEPTEMBER 19, 2023

Chris Lim is stepping down as president of Christie’s International Real Estate , according to an announcement on Tuesday. The brokerage noted that Lim will remain at Christie’s as a senior advisor and global brand ambassador, working to expand the relationship between the real estate business and the auction house, among other duties.

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Housing Wire

APRIL 22, 2024

(Photo Credit: AJ Canaria) In the real estate industry, the use of generative artificial intelligence has grown beyond just the composition of marketing copy, leading some to question other potential applications. We have enough problems in the real estate industry, we don’t need to find anymore,” he added.

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Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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Housing Wire

MAY 29, 2024

In 2020, real estate industry veteran Rainy Hake Austin took her decades of experience to The Agency , where she currently serves as president of the Beverly Hills, California-based brokerage firm. Brooklee Han: The past four years have been a bit chaotic for the real estate industry.

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Housing Wire

JUNE 5, 2023

Title Resources Group (TRG), a leading title insurance underwriter, announced on Monday that HomeServices of America , a Berkshire Hathaway affiliate and one of the nation’s largest residential real estate companies, has increased its ownership stake in TRG. Anywhere Real Estate, Inc., Anywhere Real Estate, Inc.,

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Housing Wire

FEBRUARY 12, 2024

Roughly 10 months since first expanding into Florida , Ryan Serhant’s eponymous brokerage is expanding into its third market in the state. Previously, the brokerage only operated in the Miami and Palm Beach County markets. We’re excited to expand into the Orlando market,” Serhant said in a statement. In early February, SERHANT.

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Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Regularly update content, share valuable insights about the local market, and interact with potential clients.

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Housing Wire

APRIL 23, 2024

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. Click here to nominate someone.

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Housing Wire

MAY 3, 2024

The real estate giant was prompted to do this by the terms of National Association of Realtors’ (NAR) commission lawsuit settlement agreement which requires agents to have a written agreement with a client in order to work with them as a buyer broker.

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Housing Wire

JULY 20, 2023

In the competitive world of real estate, effectively and consistently securing listings is the key to success. This approach establishes a solid foundation for a lasting relationship, minimizing any doubts they may have. Networking Networking is a powerful strategy for gaining real estate listings.

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Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Housing Wire

SEPTEMBER 21, 2023

Recruiting and keeping the best talent is critical in today’s real estate market. On a national basis, year-over-year MLS production reports show the average real estate agent’s income is down 28%. Having an edge is imperative in any business, especially real estate.

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Housing Wire

FEBRUARY 28, 2024

Rocket Companies will soon shut down Rocket Pro Originate , a mortgage origination platform for real estate agents, insurance agents, tax professionals and other financial professionals who are also licensed to originate mortgages. The lender is also providing a discount on data intelligence software Mobility Market Intelligence.

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Housing Wire

APRIL 16, 2024

Are you tired of your text messages causing more confusion than closings in the real estate world? Use real words to do real business. You don’t want to sway a negotiation wrong, over-share, or breach your agency relationship. Don’t be the ghost in the relationship. Curious why you’re being ghosted at times?

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Housing Wire

MARCH 12, 2024

Austin-based real estate technology firm OJO is acquiring The LEAD Syndicate , a leverage platform for real estate professionals, according to an announcement on Tuesday. Now more than ever real estate agents and brokerages need a trusted ally so they can get back to basics and do what they do best.”

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Housing Wire

MARCH 12, 2024

In an announcement on Tuesday, the brokerage noted that it had expanded the program to more than a dozen additional markets, including Chicago, Los Angeles, Philadelphia, San Diego and San Francisco. In July 2022, Redfin moved to eliminate the commission refund it offered to buyers in 22 markets. of the purchase price of the house.

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Housing Wire

FEBRUARY 15, 2024

The nation’s top loan officer Shant Banosian joined the board of directors at Healing Realty Trust , a healthcare-focused real estate investment company. So we’ll look for him to leverage his relationships into access to investors. Shant has an incredible network. That’ll be a big part.

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Housing Wire

OCTOBER 26, 2023

In a groundbreaking development for the real estate and mortgage industries, HousingWire has announced the successful merger of HousingWire Annual and RealTrends’ Gathering of Eagles. No, instead it’s a place to reinject life into this savagely unhealthy housing market.” This isn’t your father’s housing event.

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Housing Wire

MARCH 14, 2024

With our commitment to providing insights that housing professionals can make decisions on, HousingWire announced a new partnership with Greater Bergen Realtors , delivering exclusive news, market data and housing research to agents in New Jersey’s Greater Bergen Realtors association.

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Housing Wire

JUNE 19, 2023

It’s fair to say that almost everyone living in a home today worked with a real estate professional to purchase or mortgage their home. The newest prop tech applications to moat the client relationship are home management tools. Over the past decade, the industry has primarily focused on optimizing and monetizing transactions.

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Housing Wire

SEPTEMBER 5, 2023

Real estate professionals can help by hosting educational workshops to help make the transaction easier. Find your audience Not every real estate transaction is the same because not all buyers and sellers are the same. Again, how you market will depend on your audience. mortgage lenders, home inspectors, etc.)

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Housing Wire

FEBRUARY 29, 2024

Storytelling is key to the company’s success and Stewart’s own story explains how he stays cool in any market cycle. 1 thing that determines the effectiveness of a message is the relationship between the sender and the recipient. So relevancy of that relationship is very important. SW: What really differentiates your tech?

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Housing Wire

FEBRUARY 1, 2023

Brena Nath, Director of HW+ & Events Who would you say carries the longest relationship with the homebuyer? From the real estate agent to the title agent, the real estate transaction is one of the largest money transactions that also has the highest number of people involved.

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Housing Wire

APRIL 4, 2024

Nominations for HousingWire’s 2024 Marketing Leaders are open until April 30, 2024. While they have endured a rocky, rates-driven cycle, marketers in mortgage and real estate continue to play a pivotal role in lead generation, customer acquisition and retention differentiation that has helped to keep many organizations stay afloat.

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Housing Wire

MAY 8, 2024

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

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Housing Wire

FEBRUARY 2, 2024

The company is touting the program as “a new way for consumers to get a better deal in real estate.” Redfin is putting money back in homebuyers’ pockets at a time when many are struggling with high prices and mortgage rates,” Jason Aleem, Redfin’s senior vice president of real estate operations, said in a statement.

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Housing Wire

SEPTEMBER 20, 2023

At the same time, your touch points should be authentic and help you build and nurture client relationships beyond the transaction. To get started, here are six steps to incorporate into your real estate communication plan. Real estate will come up on its own, and you’ll always remember to ask for referrals.

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