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Prudent AI launches one-touch pre-qualification platform

Housing Wire

Prudent AI on Monday announced the launch of Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels. The company claims the product is the mortgage industry’s first of its kind and allows lenders to process more applications, reduce fallout and capture more business. ”

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Decoded: 5 things brokers can do to increase walk-in traffic

Real Estate News

From offering mortgage pre-qualifications to improving office signage, these simple strategies can help bring buyers and sellers back into your office.

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11 mortgage lead generation ideas to build your client base

Housing Wire

Lead generation for mortgage brokers and officers is all about consistently filling your pipeline with individuals who are interested in buying a home now or in the future. then it’s time to dig into more strategies to ensure your mortgage lead generation is on point. Check out LendingTree. Visit LendingTree 3.

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Bring your borrowers home: How speed and simplicity will win the next refinance wave

Housing Wire

Mortgage rates briefly fell to 6.61%, their lowest point since October 2024. Lenders who werent prepared with digital experiences, pre-filled applications, and instant decisioning missed out on the opportunity. Lenders had time to scale up operations and ride the wave. Take April 2025 for example. Lenders no longer have weeks to react.

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9 expert tips to close real estate deals faster & easier

Housing Wire

Pre-qualify your leads Honing your pre-qualification process will save you time and energy by ensuring youre focusing on potential clients who are ready, willing and able to buy or sell soon. Pre-market your listings Sell your listings faster, possibly even before they hit the market, by pre-marketing them.

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Does Mortgage Pre-Approval Affect Your Credit Score? Here’s What to Expect

Redfin

Key Takeaways: Mortgage pre-approval involves a hard credit inquiry, which may lower your score slightly. Multiple pre-approvals within a 14-45 day window count as one inquiry for scoring purposes. When you’re preparing to buy a home, one of the first steps you’ll likely take is getting pre-approved for a mortgage.

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Mortgage Rates Today June 28, 2025: Rates See Big Drop Across the Board

Marco Santarelli

As of June 28, 2025, the average 30-year fixed mortgage rate has decreased to 6.74% , down from 6.75% in the previous week. If you're considering taking out a mortgage or refinancing your current home loan, knowing these updated rates will help you make informed financial decisions.