article thumbnail

Prudent AI launches one-touch pre-qualification platform

Housing Wire

Prudent AI on Monday announced the launch of Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels. The company claims the product is the mortgage industry’s first of its kind and allows lenders to process more applications, reduce fallout and capture more business. ”

article thumbnail

Bring your borrowers home: How speed and simplicity will win the next refinance wave

Housing Wire

Mortgage rates briefly fell to 6.61%, their lowest point since October 2024. Lenders who werent prepared with digital experiences, pre-filled applications, and instant decisioning missed out on the opportunity. Lenders had time to scale up operations and ride the wave. Take April 2025 for example. Lenders no longer have weeks to react.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Milo launches a crypto mortgage product

Housing Wire

Milo , a Miami-based digital lender, will soon offer a crypto mortgage to clients with digital assets. If a client qualifies, they will receive a low interest rate 30-year crypto mortgage, the company said. And unlike conventional mortgages, there are no down payment requirements.

Mortgages 485
article thumbnail

Blend’s soft credit pull function supports Fannie Mae’s DU early assessment

Housing Wire

Mortgage tech firm Blend aims to court more lenders as it now supports Fannie Mae ’s Desktop Underwriter (DU) early assessment enhancement with a direct integration from Blend’s soft credit pull function. DU early assessment gives lenders more options for their pre-qualification process in DU.

article thumbnail

One lender begins targeting Gen X for reverse mortgages

Housing Wire

One of the ways that RMF approached the decision to tackle lowering the minimum age requirement on Equity Elite came from the product development team pursuing different options to enhance its offerings, similarly to the way the idea to streamline borrower qualification came about. How the idea emerged , age-restricted communities.

Mortgages 441
article thumbnail

CHLA applauds bill to crack down on mortgage trigger leads

Housing Wire

this week that applauds the introduction of a bill to ban mortgage trigger leads outside of certain situations. Trigger leads are essentially mortgage customer leads that are sold by credit bureaus to lenders. John Rose (R-Tenn.) The bill, House Resolution (H.R.) The bill was introduced into the U.S.

article thumbnail

How loan originators survived a cutthroat mortgage business in 2023

Housing Wire

In his 20 years in mortgage banking, no year has compared to 2023 in terms of difficulty, said Ben Cohen, Guaranteed Rate ’s managing director and a top-producing loan officer. This is a lot different than 2008 where you needed a credit score and a heartbeat to get a mortgage. An additional 21% closed 1.5

Loans 432