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Final Offer launches private market listings feature for off-market sales

Housing Wire

The new platform will be available in all markets that Final Offer operates in. According to the company, PX allows agents to share “pre-market” and “off-market” properties with clients via a private channel. Pre-market and off-market listings have caused some controversy in the real estate industry.

Marketing 370
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MoxiWorks CEO says technology won’t solve the real estate industry’s problems

Housing Wire

During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. Tracey Velt: What overarching technology trends have you seen among real estate agents and brokers? How is MoxiWorks easing people into adopting a technology?

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Class Valuation adds two senior sales executives

Housing Wire

Class Valuation has expanded its national sales team with the hirings of Jim Bannister and Scott Shaw as senior executives, the company announced Tuesday. Bannister has previously held senior sales roles at Cotality (formerly CoreLogic ), First American Financial Corp.

Sales 350
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Lower CEO Dan Snyder explores acquisitions, technology and growth plans

Housing Wire

We really were built organically same-store sales growth for years. We’ve seen some of those lenders go to market and sell that tech stack to other lenders. We’re providing value through coaching and how to get more referral partners but also how to become a personal brand and influencer in your market.

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Lofty releases automated agent marketing solution

Housing Wire

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. Campaigns launch automatically based on preset triggers, giving agents more time to focus on closing deals.

Agents 302
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Peeking into Pennymac’s ‘aggressive’ goal to double broker market share by 2026

Housing Wire

During last week’s earnings call, PennyMac Financial Services chairman and CEO David Spector said during a Q&A with investors and analysts that the company’s goals include continued growth in its broker direct channel and 10% market share by the end of 2026 a goal of more than 100% growth over the next 18 months.

Marketing 392
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Roof AI powers its sales assistant with OpenAI technology

Housing Wire

Roof AI , an artificial intelligence -powered sales assistant that helps real estate and mortgage companies generate revenue across their business units, announced the integration of OpenAI ’s technology into its system, significantly boosting its capabilities. Roof AI will slowly roll out Roof Pro over the following weeks.