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Longbridge COO Bill Packer on how technology is influencing workflows

Housing Wire

Packer has worked in the consumer lending space for four decades, with deep expertise in technology and operations. Sarah Wheeler: Technology used to be siloed off from workflows, but that’s been changing in the mortgage industry. How does technology influence workflows now? A third of the folks adopt the technology right away.

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Survey shows buyers gaining leverage as real estate market slows

Housing Wire

The housing market continued to cool in May, with buyer leverage increasing across many regions of the country, according to a new survey from The Real Brokerage. and Canada — points to softening transaction activity and a shift in market power toward homebuyers. Another 29% said the market is balanced. in May, down from 47.8

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Why speed wins listings in the modern real estate market

Housing Wire

As the industry moves toward faster, more digital-first transactions, AI is playing a pivotal role in redefining how agents operate, market, and compete. Traditionally, preparing a property for market has been time-consuming, expensive, and deeply fragmented. This is more than a technology shift. Each step introduces friction.

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Century 21 CEO talks industry consolidation, filling market gaps

Housing Wire

As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. Go back to 2017 — the top 1,000 companies across the country held like 45% or 46% of the overall sales volume.

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Final Offer launches private market listings feature for off-market sales

Housing Wire

The new platform will be available in all markets that Final Offer operates in. According to the company, PX allows agents to share “pre-market” and “off-market” properties with clients via a private channel. Pre-market and off-market listings have caused some controversy in the real estate industry.

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Lofty releases automated agent marketing solution

Housing Wire

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. Campaigns launch automatically based on preset triggers, giving agents more time to focus on closing deals.

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It’s a summer scorcher in the New England housing market

Housing Wire

Across the country, real estate industry observers are discussing a possible shift to a buyer’s market. “On On the whole, the national market has gone back to balanced,” says Kara Ng, a senior economist at Zillow. We’ve seen sellers return to the market in bigger numbers than buyers this year and sales in many parts of the U.S.