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Better Mortgage’s AI revolution: How Better is empowering loan officers, not replacing them

Housing Wire

In an era where technology often threatens to overshadow human roles, Better Mortgage is charting a different course. By developing in-house AI tools designed to complement rather than replace human expertise, the company is enhancing the mortgage experience for both borrowers and loan officers.

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Will AI replace the loan officer?

Housing Wire

The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. Now, remember that this is a top coach, and he is using this technology across his platforms to increase conversions. tale as old as time.

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The long anticipated transformation of the L.O.’s role is here

Housing Wire

Todays best loan officers operate differently and expect more. Things like AI, well-integrated technology, consumer expectations and the rise of a number of innovative new business models have turned the industry on its head, and for the better in many cases. Did I mention technology has also changed?

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Are you prepared to respond as borrower demand shifts?

Housing Wire

By examining their customer acquisition and retention strategies, they can drive, capture and convert shifts in demand into closed sales. We recommend investing in three key aspects of your customer acquisition strategy to ensure you have the technology, people and operational workflows needed as rates change and volumes increase.

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Rocket-Redfin deal sparks uncertainty over Bay Equity’s future

Housing Wire

Bay has encouraged us to start looking [for a job] as Rocket is really only offering loan officer positions at this time, an employee told HousingWire under the condition of anonymity for fear of affecting job prospects. billion in loans in 2021nearly 10 times Redfins in-house mortgage volume. They will be a great fit.

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CoreLogic unveils AI-driven Araya platform for advanced property data

Housing Wire

The platform is intended for housing professionals in various sectors, including 5 million loan officers, appraisers , servicers , underwriters , developers, agents, brokers, attorneys and regulators. Through Araya, CoreLogic will give customers access to the data and analytics of nearly all U.S. properties on one platform.

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Baird & Warner acquires Dream Town in Chicago

Housing Wire

Two of Chicago’s largest independent real estate firms — Baird & Warner and Dream Town — have announced a merging of operations, creating a top residential brokerage in the region based on 2024 home sales , the companies said. 1 in Illinois by sales volume and No. Baird & Warner is ranked No. The firm is also ranked No.