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Better Mortgage’s AI revolution: How Better is empowering loan officers, not replacing them

Housing Wire

In an era where technology often threatens to overshadow human roles, Better Mortgage is charting a different course. By developing in-house AI tools designed to complement rather than replace human expertise, the company is enhancing the mortgage experience for both borrowers and loan officers.

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Will AI replace the loan officer?

Housing Wire

There have been countless press releases and news articles about how AI is changing the mortgage industry. The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. Absolutely not.I

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Loan officers are seeing an uptick in FHA, VA demand

Housing Wire

The newest weekly mortgage applications survey data, released Wednesday by the Mortgage Bankers Association (MBA) included the lowest mortgage rates in months, which created a stir in the number of applications. On-the-ground observations Loan officers say they’re seeing an increase in government loan demand.

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Smarter leads, lower costs: Agentic AI’s impact on loan officer efficiency

Housing Wire

The expense associated with originating mortgage loans has been escalating, with the current average cost approximating $11,600 per loan. In this article, we delve into its application to elucidate how intelligent automation can enhance efficiency and cost-effectiveness within the loan origination process.

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What’s the deal with loan officer coaching?

Housing Wire

You are the product: Being a 100% commission mortgage originator is one of the few businesses one can launch into with very little out of pocket expenses and no real experience. Mortgage sales professionals also need to budget for the costs associated with marketing and networking oneself. Few have an infinite runway.

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Loan officers, focus on quality not quantity

Housing Wire

What’s the deal with all the discussion across the lending community about the fluctuation of the loan officer population recently? There have been social media posts and editorials debating the current total number of loan officers, whether the population has decreased, and if so, by how much.

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. billion in purchase mortgage business, not far off a top 50 spot on the mortgage leaderboard. That’s an annualized $3.2