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Will AI replace the loan officer?

Housing Wire

The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. This thing is not answering questions properly and is moving me, the buyer, further and further from the sale. tale as old as time.

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What’s the deal with loan officer coaching?

Housing Wire

Mortgage sales professionals also need to budget for the costs associated with marketing and networking oneself. A great mentor or sales manager early on in ones career is crucial for success. If a solid mentor or sales manager is not available nor provided then a great coach or coaching program is recommended.

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More homebuyers seek government-backed loans as an affordability lifeline

Housing Wire

The company’s newest National Housing Market Outlook shows that buyers are gravitating toward government-backed loans in their search for affordability. As a result, more buyers are turning to products like Federal Housing Administration (FHA) loans, which accounted for 24% of primary home purchases in 2024, and U.S.

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The playbook for a rookie loan officer: What I’m telling my son before his first year

Housing Wire

Entering the mortgage industry as a loan officer can be both exciting and overwhelming. Sales isnt for everyone you have to earn it Sales is not for everyone. Dress & act like you mean business There is no dress code to be a loan originator, but there is for you. Its on you to figure it out.

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Milestone Mortgage acquires Willow Home Loans with ‘goal to be No. 1’

Housing Wire

Federally registered broker and correspondent lender Milestone Mortgage Solutions has acquired Willow Home Loans and is looking to join the $1 billion origination club this year. Bristol has a federal registration and has given the lender the flexibility to bring on loan officers who are not yet licensed.

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John Cornish explains scaling beyond $40 million in mortgage sales volume

Housing Wire

In a new episode of “The Loan Officer Podcast,” host Dustin Owen chats with John Cornish of Iowa-based Key Mortgage Group about his path into the industry, tips for scaling a mortgage lending business and how to avoid stagnation as a loan originator. When I sold competitive products, the sales portion of it felt really easy.

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Rocket-Redfin deal sparks uncertainty over Bay Equity’s future

Housing Wire

billion deal to acquire digital real estate brokerage firm Redfin , industry observers are still trying to understand the future of one key asset: Bay Equity Home Loans. As of April 22, the platform had 272 sponsored loan officers across 90 branches, according to the Nationwide Multistate Licensing System (NMLS).