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Realtor.com CEO Damian Eales: CoStar is lying about being the No. 2 portal

Housing Wire

CoStar Group first announced that its Residential Network had exceeded 156 million monthly unique visitors and that the Homes.com site had surpassed 110 million monthly unique visitors, based on data from Google Analytics , in its Q1 2024 investor presentation. Earlier this year, Homes.com, the fastest growing portal in the U.S.,

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Digital Marketing For Luxury Real Estate : The Google Ads & PPC Playbook

Easy Agent Pro

What are Google Ads and PPC? Google Ads (formerly Adwords) is the name for Google’s suite of advertising capabilities that range from ads on Google and span across their partner sites (ie:Youtube) and even apps. How Does Google Ads Work For Luxury Real Estate Marketing Ideas? How much so?

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Improve Your Google Ranking and Conquer Your Local Market

Agent Fire

Google ranking is a major factor in driving traffic to your real estate website. Here's how to get to the top of search results and own your hyperlocal real estate market. Improve Your Google Ranking and Conquer Your Local Market is just one of many great real estate strategies on The Spark

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Recent CFPB advisory opinion may mean cheaper Google Ads for lenders

Housing Wire

How have mortgage comparison sites changed since the advisory opinion, and what does that mean for lender marketing ? According to Michael McAllister , president of Empower LO , it means it may be time for individual loan officers to start a Google Ads campaign as costs are lower. In terms of the final averages, we had a 59.5%

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Here’s how to keep your marketing emails out of the SPAM box

Housing Wire

In October, Google announced coming changes to their email deliverability policy. If you’re currently using email as a form of marketing , staying abreast of these changes and adjusting your strategy accordingly will keep you out of the spam box. The changes are set to take effect in February.

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The 5 Most Googled Questions About the Housing Market

Redfin

We asked Redfin Chief Economist Daryl Fairweather to answer the 5 most Googled questions about the housing market. Question #1: Is the housing market going to crash? “I I don’t think the housing market is going to crash. What we have right now is a housing market where there is a ton of demand and very limited supply.

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CoStar continues to post solid growth in the fourth quarter 

Housing Wire

Florance also highlighted the growth of Homes.com , which reached 95 million monthly average unique visitors in Q4 2023, a 600% increase year over year, according to data from Google Analytics. 11, which generated 123 million impressions. Florance aims for 80 billion impressions by the end of the year, with the goal of reaching 90% of U.S.