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Homebuyers are taking more risks in an obstacle-filled market

Housing Wire

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. Many first-time homebuyers are stretching their finances to the limit. I believe the concerns for the market at this point are dramatically related to geographics.

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More homebuyers seek government-backed loans as an affordability lifeline

Housing Wire

The company’s newest National Housing Market Outlook shows that buyers are gravitating toward government-backed loans in their search for affordability. As a result, more buyers are turning to products like Federal Housing Administration (FHA) loans, which accounted for 24% of primary home purchases in 2024, and U.S.

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Younger homebuyers turn to social media, AI and each other

Housing Wire

The sample was balanced across gender, race and income to reflect the diversity of today’s housing market. This shift reflects both necessity and a pragmatic adaptation to current market conditions, with younger buyers finding innovative ways to achieve homeownership despite significant financial barriers.” Who to turn to?

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FinLocker says it will cover 100% of mortgage verification costs

Housing Wire

For example, lenders will have lower origination costs and faster loan decision-making through direct-sourced data, while borrowers will benefit through reduced closing costs. FinLocker also explained that it aims to offer a “competitive edge in a challenging market with a tangible cost” for loan officers.

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Fairway, accused of redlining in Alabama, agrees to settle for $1.9M

Housing Wire

Similar to other lending discrimination cases, the CFPB and the DOJ accuse Fairway of redlining as the company allegedly discouraged people from majority-Black neighborhoods from applying for mortgages, including through its marketing and sales actions. billion in home loan production. The company ranked No. 12 among the largest U.S.

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. And the company has been hiring loan officers at a good clip over the last year, according to NMLS data. That’s an annualized $3.2

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Redefining what it means to win in mortgage

Housing Wire

You likely hear strategies rooted in competitive advantage: how to stand out, gain market share and outperform rivals. Despite these headwinds, one truth remains: there’s more than enough business for professionals who shift focus to underserved markets. It’s about contributing to an underserved market that’s driving U.S.