The Delicate Art of Emailing Real Estate Leads
DECEMBER 20, 2016
Email nurturing is a great way for agents to remain top-of-mind with potential homebuyers who are six or more months from entering the real estate market. Top-of-mind status is achieved by consistently delivering educational value to homebuyers through quality email content. This is important because it allows agents to be helpful over a long period of time without being salesy or pushy too early in the process.