Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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Redfin eliminates salaries, pivots to commission model in LA and SF

Inman

Redfin will still classify agents as employees but, beginning next year, will transition those in some California markets to an all-commission-based pay program.

Agents 187
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Pickleball Helps Florida Broker Net Real Estate Deals

National Association of Realtors: Culture Scan

Pickleball Helps Florida Broker Net Real Estate Deals Jay Granieri of One Sotheby’s International Realty in Fort Lauderdale says America’s fastest-growing sport is a perfect match for finding new leads.

Marketing 120
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New listings data unfazed by 8% mortgage rates

Housing Wire

The haunted house ride with the bond market and mortgage rates continued this week, but one housing data line hasn’t been spooked. New listing data appears unafraid of the mortgage rate ghost story over the last few months. Unlike last year, when new listings data had a noticeable move lower once mortgage rates reached 6%, 8% mortgage rates haven’t had any noticeable impact on the latest new listings data.

Mortgages 537
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How to Measure the ROI of Real Estate Content Marketing

Realty Biz

Measuring the return on investment (ROI) allows you to track the effectiveness of your campaigns and determine if they are worth the investment. Consider all the factors that contribute to your investment: the cost of the content, advertising spending, software, etc. Benchmarking your performance helps you understand how your real estate content marketing efforts stack up against industry standards.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Why Home Prices Keep Going Up

Keeping Current Matters

If you've ever dreamed of buying your own place, or selling your current house to upgrade, you're no stranger to the rollercoaster of emotions changing home prices can stir up.

Marketing 360

More Trending

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Total Housing Completions Will Likely Increase Slightly in 2023; The Mix will Change

Calculated Risk Real Estate

This is an update to an article I wrote in May. Although housing starts have slowed, completions will likely increase slightly in 2023. This graph shows total housing completions and placements since 1968 with an estimate for 2023 based on completions through September. Note that the net additional to the housing stock is less because of demolitions and destruction of older housing units.

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Complete Guide to Home Warranties

Bigger Pockets

Whether you're a new real estate investor or a seasoned one, understanding the ins and outs of home warranties can make all the difference in preserving your home's value and minimizing unexpected expenses.

Investor 131
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One remarkable year, and one resilient industry

Real Estate News

There’s been no shortage of news — and challenges — in the past 12 months. But real estate pros keep finding ways to win, and we’re proud to tell their stories.

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The Home Buyer Education Most Agents Fail to Deliver

Tom Ferry

If you’re working with buyers, offering a home buyer education is not a perk – it’s a necessity. And too many agents are leaving their clients in the dark. When the real estate legends at 1000watt release a survey, you can bet there are always important lessons to glean from it. But the one they […] The post The Home Buyer Education Most Agents Fail to Deliver appeared first on Tom Ferry.

Agents 116
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Homebuyers have many options; let’s make sure they’re aware of them

Housing Wire

To many, homebuying is a daunting, often confusing process. Admittedly, the myriad of documents requiring signatures can be overwhelming, especially for first-time homebuyers. Thankfully, there are a number of online resources that can help homebuyers navigate the process. The American Land Title Association, alongside our real estate industry partners, are committed to making transactions easier for everyone through consumer education efforts.

Title 500
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Invest in Yourself by Owning a Home

Keeping Current Matters

Are you wondering if it makes sense to buy a home right now?

Marketing 361
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NAR might have more paths to victory in commissions cases

Real Estate News

Defendants presented opening arguments during week one of the Sitzer/Burnett trial. An industry lawyer sees two additional ways they might prevail in court.

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Broker Spotlight: Brian Fairweather of The Agency Palm Beach

Inman

Find out how this Florida brokerage leader combines selflessness, diligence and patience to achieve remarkable results.

Brokerage 199
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Builders enjoy a world of sub-6% mortgage rates

Housing Wire

While existing homebuyers have been battling high mortgage rates for months — which are now at 8% — the builders are wooing buyers with lower rates and incentives. Today, the new home sales data beat expectations and surprised people. However, sales have been rising slowly for some time. Using a low bar of sales from last year, the builder’s incentives have created more sales growth and their significant advantage is that they’re offering lower rates to move homes.

Mortgages 492
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Affordable Homeownership Strategies for Gen Z

Keeping Current Matters

The idea of owning a home has always been a big part of the American Dream.

360
360
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Gary Keller says there’s no such thing as a standard commission

Real Estate News

Testimony from the KW co-founder as well as President Marc King closed out week 2 of Sitzer/Burnett, with both leaders denying a conspiracy.

Closing 321
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RESAAS enters enterprise domain with new pitch to big brokerages

Inman

RESAAS’s data provisioning and market insight tools address a wide array of needs in multiple real estate business centers. It's known especially for its MLS and brokerage communication modules.

Brokerage 199
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Opinion: Local MLS broker marketplaces, rules equitably advance American homeownership

Housing Wire

As the trial of Burnett v. the National Association of Realtors (NAR), et al kicked off this week in a Kansas City, Missouri, federal courtroom, there is a lot at stake for consumers and business competition. Class action attorneys allege real estate commission rates are too high and buyer brokers are being paid too much due to NAR rules. In reality, consumers are better off and business competition thrives very much because of NAR’s rules and how well local Multiple Listing Service (MLS) broker

MLS 466
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The Perks of Selling Your House When Inventory Is Low

Keeping Current Matters

When it comes to selling your house, you’re probably trying to juggle the current market conditions and your own needs as you plan your move.

Marketing 359
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New home sales climb as prices fall

Real Estate News

The median sale price for new homes dropped more than 12% in the last year, while sales shot up, outpacing inventory.

Sales 311
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Tom Ferry podcast video delivers fresh drama at Sitzer | Burnett trial

Inman

On Tuesday, plaintiffs’ attorney Michael Ketchmark played a video of a Tom Ferry interview with Allan Dalton of Berkshire Hathaway HomeServices that drew objections and threatened to derail proceedings.

MLS 199
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Video: If homebuyer demand is so weak, why aren’t home prices falling?

Housing Wire

Everyone knows that potential homebuyers are waiting for better affordability. But if demand for homes at current prices is down then why haven’t home prices fallen to meet the lower demand? The short answer is that while homebuyer demand is indeed low, new supply remains very low, too. For home prices to adjust significantly, we need an imbalance of supply versus demand, and this market is surprisingly balanced.

Staging 466
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Unmasking Scary Myths about Today’s Housing Market [INFOGRAPHIC]

Keeping Current Matters

Here’s what you really need to know about a few myths causing fear in today’s housing market.

Marketing 358
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Defense paints picture of bleak future; plaintiffs strike back hard

Real Estate News

The defense in Sitzer/Burnett called on three experts to discuss the consequences of decoupling commissions, with one facing aggressive cross-examination.

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Young homebuyers could lead the recovery. So what do they want?

Inman

First-time buyers are less likely than homeowners to be holding out for lower mortgage rates. But they hold a host of other priorities and concerns, according to an Intel analysis of buyer behavior.

Mortgages 199
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Gary Keller testifies to close out week two of commission lawsuit trial

Housing Wire

KANSAS CITY, Missouri — The final day of the second week of the Sitzer/Burnett commission lawsuit trial began with some procedural news. After filing a motion for a judgment as a matter of law late Thursday, the National Association of Realtors’ request was denied by Judge Stephen Bough. The other defendants in the suit, HomeServices of America and Keller Williams , had previously filed motions for judgment as a matter of law , but both were denied.

Closing 458
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Seattle voters to decide on $970M levy to fund affordable housing

Seattle Times Real Estate

Supporters say the levy marks a "critical investment" in the city's housing stock, while a sole prominent skeptic argues for other strategies to address the housing shortage.

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Pending home sales tick up in September

Real Estate News

After big declines in August, sales recovered slightly, but “pending contracts remain at historically low levels,” NAR Chief Economist Lawrence Yun noted.

Sales 298