November, 2022

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Avoid these 6 outdated real estate marketing trends

Real Trends

The real estate industry has radically evolved over the past decade, probably changing more in the past 10 years than it had in the preceding 50. Smart real estate agents need to keep up with new trends and strategies , or they risk falling behind the market. Let’s look at some of the most outdated real estate marketing strategies you might still be using — and talk about why you should leave them behind.

Marketing 122
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3 Trends That Are Good News for Today’s Homebuyers

Keeping Current Matters

While higher mortgage rates are creating affordability challenges for homebuyers this year, there is some good news for those people still looking to buy a home.

Mortgages 261
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Builders apply the brakes amid canceled contracts

Housing Wire

The best way to fight inflation is to add more supply, and when I look at the housing completion data for the past two years, it just makes me want to puke. In previous expansions, builders’ housing completion data would move in line with housing starts and permits. However, for the first time in recent modern-day history — due to supply chain issues and other factors — housing completion data has lagged behind housing permits and starts.

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Questions To Ask Before Buying A Condominium

Maximum Exposure Real Estate

Top Questions to Ask When Buying a Condominium. The questions to ask when buying a condo found below are something every buyer should consider when purchasing this type of housing. I would be willing to bet that many of these questions are topics that many buyers would have ever thought to ask. Purchasing a condominium […]. The post Questions To Ask Before Buying A Condominium appeared first on Maximum Real Estate Exposure.

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The 4 Most Impactful Actions to Take in Real Estate in 2024

Strategic real estate professionals know that the name of the game right now is to stay informed, adaptable, and ready to make confident decisions. In this free download, Inside Real Estate CEO, Joe Skousen, shares what he believes are the top 4 most impactful actions in real estate right now. We've been actively engaging with industry experts, analyzing data, and listening intently to the experiences of our agents on the ground.

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Building Materials Prices Decline for Second Consecutive Month

Eye on Housing

The prices of building materials decreased 0.2% in October (not seasonally adjusted) following a 0.5% decline in September according to the latest Producer Price Index (PPI) report. The index has decreased four of five months for the first time since 2015. The PPI for goods inputs to residential construction, including energy, was led 0.2% higher by prices of diesel fuel (+9.5%).

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Mortgage buy downs on the rise as builders try to entice more buyers

Housing Wire

Homebuilder confidence continued to drop in November, hitting its lowest level since June 2012, with the exception of the onset of the COVID-19 pandemic in the spring of 2020, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) report, released Wednesday. In November, builder sentiment in the market for newly built single-family homes fell five points from October , ending at 33 points — less than half the level it was six months ago.

Mortgages 545

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How to Winterize a House: 10 Steps for Preparing Your Home for Winter

Redfin

Winter is approaching, and that means cold days, dark evenings, snow flurries, and staying cozy in your home. But the winter months can wreak havoc on your house. Gusting winds can batter your beautiful plants. A snow or winter ice storm can put stress on your roof. And just a few days of freezing rain can cause serious issues for clogged gutters and downspouts.

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Was The Bank of Canada Reckless For Saying Rates Will Be Low Until 2023?

Better Dwelling

Many Canadian real estate buyers and investors are struggling with higher interest rates. They got some bad advice, not from a Realtor or mortgage agent, but the Bank of Canada (BoC). In a now infamous address in October 2020, Governor Tiff Macklem assured households that rates would be low for long. Households and businesses are […]. The post Was The Bank of Canada Reckless For Saying Rates Will Be Low Until 2023?

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Replacement Roofing: Warning Signs You Need a New Roof

Maximum Exposure Real Estate

Signs Roofing Replacement is Necessary One of the questions that any homeowner should be asking themselves if they have a roof that is getting up in age is, “how do I know if replacement roofing is necessary? For obvious reasons, your roof is one of the most essential parts of your home. Without it, you […]. The post Replacement Roofing: Warning Signs You Need a New Roof appeared first on Maximum Real Estate Exposure.

Marketing 145
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Gain for Custom Home Building

Eye on Housing

NAHB’s analysis of Census Data from the Quarterly Starts and Completions by Purpose and Design survey indicates custom home building expanded during the third quarter of 2022 despite broader market weakness. There were 59,000 total custom building starts during the third quarter of the year. This marks a 5% increase compared to the third quarter of 2021 in terms of year-over-year change.

Design 130
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Mortgage rates collapse on softer inflation data

Housing Wire

Finally, some good news: the growth rate of inflation is cooling off for now, and with the CPI inflation report being positive, the 10-year yield fell noticeably, and mortgage rates will fall with that! So, the question is, are we reaching the peak of inflation and close to the end of the Fed rate hike cycle? Let’s take a look at today’s data.

Mortgages 536
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7 Smart Ways To Lower the Cost of Buying a New-Construction Home

Realtor.com

Getty Images While buying any home is an expensive endeavor these days, buying a brand-new home—where everything is in pristine condition—will understandably cost a bit more. Recent data from the National Association of Home Builders and the U.S. Census Bureau found that the price for a newly built home currently hovers at a national median of $436,800.

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One Stop Real Estate Investment Software

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: PropStream]. PropStream consolidates real estate data and tools for investors, agents, brokers, property managers, and other real estate professionals. Users gain access to nationwide property data sourced from county recordings, MLS records, and private data sources, resulting in over 160 million properties in America—including distressed and off-market properties.

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Canadian Real Estate Prices To Fall 30%, Early Stages of Recession Are Here: Ox Econ

Better Dwelling

The outlook for Canadian real estate, and the economy in general, is looking a little less bright. Oxford Economics warned clients this week, that we’re already seeing the early stages of a recession. Higher rates to cool inflation are pushing home prices much lower and prolonging the downturn. High inflation also means a stimulus windfall […].

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Understanding Property Assessed Values Compared to Market Value

Maximum Exposure Real Estate

How Do Assessed Value and Market Value Differ? Do you know the difference between assessed value vs. market value? If you think assessed value and market value have any correlation with one another, then you are wrong! You will discover the difference between assessed and fair market real estate values as you read further. Over […]. The post Understanding Property Assessed Values Compared to Market Value appeared first on Maximum Real Estate Exposure.

Marketing 144
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More Prospective Buyers Are Actively Searching for a Home

Eye on Housing

Higher interest rates are pricing out some (not all) buyers, but also transforming remaining prospects into active buyers. In the third quarter of 2022, 59% of prospective buyers had moved beyond the planning phase and become fully engaged in the buying process, up from 46% in the first quarter and 49% in the second quarter of the year. The share.

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Home equity loan vs. HELOC – What’s the difference?

Housing Wire

While mortgage rates are high and economic uncertainty looms, there is good news for borrowers who already have a mortgage and may be looking to tap into their equity. According to Black Knight’s mortgage monitor report, the country’s housing equity position remains strong compared to its position at the beginning of the pandemic, with equity positions $5 trillion, or 46%, above pre-pandemic levels.

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15 Hidden Expenses After Buying a Home

Realty Biz

Buying a home is likely the largest purchase you’ll ever make. In today’s competitive housing market, even buyers who saved a hefty down payment might end up paying more for their home than they planned. It’s easy to bust your budget when it comes to a home’s sale price, but many homeowners are surprised by the expenses they'll need at or after closing.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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How to keep a positive mindset in today’s real estate market

Real Trends

The real estate market is always full of uncertainty, but lately, there have been more significant concerns. After seeing exceptionally low interest rates at the beginning of 2022, they are now more than double. Even though rates are still historically low, they have many would-be buyers and sellers thinking the worst. And despite no conclusive evidence that a crash is imminent, rumors of a crash are circulating nonetheless.

Marketing 123
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Canadian Real Estate Prices Are The Fastest Falling In The G7, US Gets Frothier

Better Dwelling

Canadian real estate prices went from the fastest growing to the fastest falling in just a few rate hikes. The US Federal Reserve Bank of Dallas (Dallas Fed) Q2 2022 index of real home prices shows Canada made the biggest drop in the G7. Still, Canada retained gains making it the largest real estate bubble […]. The post Canadian Real Estate Prices Are The Fastest Falling In The G7, US Gets Frothier appeared first on Better Dwelling.

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Selling A House With Mold: What Does Black Mold Look Like?

Maximum Exposure Real Estate

How to Sell a House With Mold I am selling my home and found mold! Now what? What to do about selling a house with mold is a question real estate agents get quite a bit. The potential is there for mold to be found in almost every home. Where there is any amount of […]. The post Selling A House With Mold: What Does Black Mold Look Like? appeared first on Maximum Real Estate Exposure.

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Unsurprisingly, Housing Affordability Continues to Fall

Eye on Housing

Rising mortgage rates, high inflation, ongoing building material supply chain disruptions, and elevated home prices contributed to housing affordability falling – yet again – to its lowest point since the Great Recession in the third quarter of 2022. According to the NAHB/Wells Fargo Housing Opportunity Index (HOI), just 42.2% of new and existing homes sold between the beginning of July.

Mortgages 123
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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The honey badger labor market will still bite housing

Housing Wire

On Friday, the Bureau of Labor Statistics reported that 261,000 jobs were created and we had 29,000 positive revisions to prior reports. This means the honey badger labor market will keep the Federal Reserve from pivoting anytime soon. . This has been a theme of mine lately. Since all my six recession red flags are up, the only data lines that I am focusing on regarding the cylce of economic expansion to recession are job openings and jobless claims data.

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What Is an APR? Annual Percentage Rate, Explained

Realtor.com

pawel.gaul/iStock The annual percentage rate, or APR, is how much you’ll pay in interest and other fees when borrowing money (e.g., when you get a mortgage loan or a credit card). APR can also be considered the total cost for borrowing money over a one-year period. The “and other fees” clause is key here. When home buyers get a loan, they often obsess over the annual rate alone—say, that 5% extra you’ll pay every year for the life of your $300,000 loan.

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A CRM that Helps You Follow Up

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Follow Up Boss]. A CRM that centralizes leads and supports follow-up tools for high-growth real estate businesses, Follow Up Boss provides calling and dialer; individual and group texting; and email for engaging with leads. Everything syncs from agents’ desktops to their phones to keep engagement consistent.

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Canada Needs Lower Home Prices & Economic Stability Requires “Pain”: Bank of Canada

Better Dwelling

Canada’s got ninety-nine problems and mortgage debt is…. Over two trillion of them. Bank of Canada (BoC) senior deputy governor Carolyn Rogers addressed concerns about financial stability earlier today. She boiled it down to two major concerns that have been present for a long time, but are building up — household debt and housing. She […]. The post Canada Needs Lower Home Prices & Economic Stability Requires “Pain”: Bank of Canada appeared first on Better Dwelling.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Taxes Assessment: What You Need to Know About a Property Tax

Maximum Exposure Real Estate

Taxes Assessment For Property Explained If you have never owned a home before, you’re probably not that familiar with taxes assessments for property. What you pay yearly for being a property owner is known as an assessment tax. While no one likes paying property taxes, they are necessary to pay for essential services. Property taxes […].

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Luxury Real Estate Headlines: Third Week in November 2022

Sotheby's International Real Estate

Highlights from this week’s top news stories on luxury and global real estate, art, collectibles, and home. Park City, Utah | Summit Sotheby’s International Realty. The property sits at the top of the Crown Point ski lift and looks out over the Bald Eagle Mountain ski slopes. Hot property: five US ski homes for sale – Financial Times. This Award-Winning $13 Million Hillside Mansion ‘Floats’ Above Los Angeles – Robb Report.

Sales 122
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Don’t expect a drop in home prices in 2023, NAR economist says

Housing Wire

While elevated mortgage rates, sluggish home sales and high inflation have taken a significant toll on the housing industry, it’s unlikely that these issues will cause home prices to drop next year, at least according to National Association of Realtors (NAR) Chief Economist Lawrence Yun. In fact, we may see a further uptick in home prices in 2023, even if mortgage rates stay at or near 7%, Yun said.

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2023: The Year of the Homebuyer? Our Bold Predictions on Home Prices, Mortgage Rates, and More

Realtor.com

Photo-Illustration by Realtor.com / Getty Images (4) It’s safe to say we’ve never encountered a housing market nearly as unpredictable as the one we’re in right now. After months of navigating wild fluctuations, homebuyers, sellers, owners, and renters are now desperately trying to read the tea leaves to figure out where real estate prices, inventories, sales, and mortgage rates are going in the coming year.

Mortgages 122
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.