November, 2022

article thumbnail

Avoid these 6 outdated real estate marketing trends

Real Trends

The real estate industry has radically evolved over the past decade, probably changing more in the past 10 years than it had in the preceding 50. Smart real estate agents need to keep up with new trends and strategies , or they risk falling behind the market. Let’s look at some of the most outdated real estate marketing strategies you might still be using — and talk about why you should leave them behind.

Marketing 128
article thumbnail

3 Trends That Are Good News for Today’s Homebuyers

Keeping Current Matters

While higher mortgage rates are creating affordability challenges for homebuyers this year, there is some good news for those people still looking to buy a home.

Mortgages 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Builders apply the brakes amid canceled contracts

Housing Wire

The best way to fight inflation is to add more supply, and when I look at the housing completion data for the past two years, it just makes me want to puke. In previous expansions, builders’ housing completion data would move in line with housing starts and permits. However, for the first time in recent modern-day history — due to supply chain issues and other factors — housing completion data has lagged behind housing permits and starts.

Mortgages 528
article thumbnail

Questions To Ask Before Buying A Condominium

Maximum Exposure Real Estate

Top Questions to Ask When Buying a Condominium. The questions to ask when buying a condo found below are something every buyer should consider when purchasing this type of housing. I would be willing to bet that many of these questions are topics that many buyers would have ever thought to ask. Purchasing a condominium […]. The post Questions To Ask Before Buying A Condominium appeared first on Maximum Real Estate Exposure.

104
104
article thumbnail

Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.

article thumbnail

Building Materials Prices Decline for Second Consecutive Month

Eye on Housing

The prices of building materials decreased 0.2% in October (not seasonally adjusted) following a 0.5% decline in September according to the latest Producer Price Index (PPI) report. The index has decreased four of five months for the first time since 2015. The PPI for goods inputs to residential construction, including energy, was led 0.2% higher by prices of diesel fuel (+9.5%).

article thumbnail

Mortgage buy downs on the rise as builders try to entice more buyers

Housing Wire

Homebuilder confidence continued to drop in November, hitting its lowest level since June 2012, with the exception of the onset of the COVID-19 pandemic in the spring of 2020, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) report, released Wednesday. In November, builder sentiment in the market for newly built single-family homes fell five points from October , ending at 33 points — less than half the level it was six months ago.

Mortgages 540

More Trending

article thumbnail

Why There Won’t Be a Flood of Foreclosures Coming to the Housing Market

Keeping Current Matters

With the rapid shift that’s happened in the housing market this year, some people are raising concerns that we’re destined for a repeat of the crash we saw in 2008.

Marketing 279
article thumbnail

Feels Like Fed Easing

BubbleInfo

This isn’t exactly new news – most prognosticators figured the Fed would only raise their rate by 0.5% in December, instead of the 3/4% hikes recently – but the stock market liked it (up 628) and the 10-year yield dropped a tenth. All we need is mortgage rates to be in the 5s for selling […].

Mortgages 105
article thumbnail

Replacement Roofing: Warning Signs You Need a New Roof

Maximum Exposure Real Estate

Signs Roofing Replacement is Necessary One of the questions that any homeowner should be asking themselves if they have a roof that is getting up in age is, “how do I know if replacement roofing is necessary? For obvious reasons, your roof is one of the most essential parts of your home. Without it, you […]. The post Replacement Roofing: Warning Signs You Need a New Roof appeared first on Maximum Real Estate Exposure.

Marketing 104
article thumbnail

How to Pick a Real Estate Agent for Buying a Home

HomeLight

Today’s housing market looks very different from what we’ve experienced in the past few years. Rising interest rates and some sellers’ inability to adjust to a different demand has complicated market conditions. With this shifting landscape in mind, arguably the most important first step in your homebuying journey is knowing how to pick a real estate agent.

Agents 111
article thumbnail

The Only Business Plan You'll Ever Need in Real Estate

Overthinking your business plan? The old and tired process of building a 12-month business plan simply doesn’t make sense for the modern real estate business. Learn how to build one that will actually help you keep on track, stay nimble, and close more deals in 2022. Download now!

article thumbnail

The mortgage market right-sizing is well underway. When will normalcy return?

Housing Wire

Relief from the rate-driven volume reduction afflicting both the primary and secondary mortgage markets is expected to be elusive for some time to come, at least in terms of any renewed refinancing boost. That’s according to David Petrosinelli, a New York-based senior trader with InsphereX , a tech-driven underwriter and distributor of securities that operates multiple trading desks around the country.

Mortgages 382
article thumbnail

Pros and Cons of Paying All Cash For Your Home

Realty Biz

Certainly, not everyone can pay all cash for a home. But if you have the ability, should you? There are pros and cons to that decision that you need to apply to your specific situation. As the housing market softens, there is less need to make an all-cash offer that moves you to the front of the line when multiple offers are being made. On the other hand, what interest rates are hovering around 7%, do you want to take out a loan for $400,000 or more?

Mortgages 108
article thumbnail

Your House Could Be the #1 Item on a Homebuyer’s Wish List During the Holidays

Keeping Current Matters

Each year, homeowners planning to make a move are faced with a decision: sell their house during the holidays or wait.

Marketing 334
article thumbnail

6 strategies of successful leaders you should strive to emulate

The American Genius for Real Estate

These 6 traits common amongst leaders can easily be implemented into anyone’s life with a little bit of focus.

110
110
article thumbnail

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

In this era of social media, traditional ways of selling are not as effective as they used to be. As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training.

article thumbnail

Selling A House With Mold: What Does Black Mold Look Like?

Maximum Exposure Real Estate

How to Sell a House With Mold I am selling my home and found mold! Now what? What to do about selling a house with mold is a question real estate agents get quite a bit. The potential is there for mold to be found in almost every home. Where there is any amount of […]. The post Selling A House With Mold: What Does Black Mold Look Like? appeared first on Maximum Real Estate Exposure.

Agents 104
article thumbnail

Opinion: Dating the rate makes for a toxic relationship

Real Trends

“Date the rate, marry the house” is perhaps the most used phrase in mortgage and real estate marketing in markets like today, where interest rates are in flux. It should come as no surprise, as interest rates are moving higher and faster than at any time in recent memory. With that increase came a near-instant slowing in the housing market, as buyers became hesitant to move forward with the reality of now-higher payments on still-highly-priced homes.

Mortgages 103
article thumbnail

Mortgage group asks regulators to stop FICO’s price hikes of up to 400%

Housing Wire

Credit reports are getting a lot pricier, and some mortgage lenders are none too pleased about it. In a letter dated Nov. 22, the National Consumer Reporting Agency told its members that the “vast majority” of mortgage lenders would see price increases between 10% and 400% from Fair Isaac Corp. (FICO). The letter, signed by NCRA Executive Director Terry Clemans, said there would be “a wholesale price increase of less than 10% for the top tier of approximately 46 lenders, about

Mortgages 383
article thumbnail

How to Use Your Real Estate Newsletter to Gain More Clients

Realty Biz

With over 2 million realtors active in the US, you need to do what you can to get ahead of the competition. One of the best things you can do for lead generation is to start a real estate newsletter. Every small business prioritizes content creation, and a real estate newsletter allows you to connect with your existing customers while appealing to a whole new crop of potential buyers and sellers.

Land 106
article thumbnail

Database Restoration: How to Revive Dead Leads and Generate New Ones

Speaker: Rivers Pearce, CEO of W8LESS

Successful real estate professionals know that the most powerful tool in their business (aside from their stellar personality, of course) is maintaining a robust database of past, current, and prospective clients. However, keeping your contacts in a spreadsheet, or worse, sitting in your iPhone, simply won’t cut it in today’s world. In this session, Rivers Pierce, CEO of W8LESS, will teach you how winning agents restore and revive their database to continue to gain market share.

article thumbnail

What Buyers Need To Know About the Inventory of Homes Available for Sale

Keeping Current Matters

If you’re thinking about buying a home, you’re likely trying to juggle your needs, current mortgage rates, home prices, your schedule, and more to try to decide if you want to jump into the market.

Mortgages 299
article thumbnail

The New Rules for Attracting, Retaining, and Leading Top Talent

App Folio

One of the top challenges property management companies face today is attracting and retaining top talent. And now that a.

article thumbnail

Leaked email from Elon Musk gives 6 tips for ‘insane’ productivity

The American Genius for Real Estate

When a leaked email to Twitter employees emerged, it spilled Elon Musk's lean 6 rules for productivity - and we have to agree with them.

Brokerage 105
article thumbnail

Home Prices Continue to Decline in September

Eye on Housing

Home prices declined for the third straight month in September as the housing market continues to cool. In September, all 20 metro areas experienced negative home price appreciation. The S&P CoreLogic Case-Shiller U.S. National Home Price Index, reported by S&P Dow Jones Indices, fell at a seasonally adjusted annual growth rate of 8.7% in September, following a 6.4% decline in.

Marketing 108
article thumbnail

The Real Estate Pulse: Analyzing the 2022 Housing Market

Speaker: Grier Allen, CEO and Co-Founder of BoomTown

For real estate professionals, 2021 was an iconic year. And while the seller’s market continues to shape 2022, real estate experts predict significant changes in inventory, mortgage rates, home prices, and buyer’s checklists. It can be difficult to navigate these constant shifts. However, with the right strategy in place, there is no doubt that you can achieve success.

article thumbnail

Can we still avoid a recession?

Housing Wire

Economic reports over the Thanksgiving holiday paint a complicated picture of what’s happening, and where we are on recession watch. The big economic surprise was the strength of Black Friday sales, where consumers spent a record $9.12 billion online. Another surprise was the Atlanta Fed’s forecast of 4.3% GDP growth in the fourth quarter, since the Atlanta Fed data was used by many to say that the U.S. went into a recession earlier in the year.

Mortgages 513
article thumbnail

RYAN WEYANDT, CEO OF LGBTQ+ REAL ESTATE ALLIANCE QUOTE ON SENATE PASSAGE OF RESPECT FOR MARRIAGE ACT

Realty Biz

"The real estate industry should celebrate this Senate vote. Once the House passes and then President Biden signs the Respect for Marriage Act into law, our nation will have taken a major step forward to providing confidence to the LGBTQ+ community. This boost comes at a time when we are needlessly under attack. Every barrier we overcome allows more and more the ability to chart their path towards homeownership.

MLS 104
article thumbnail

More People Are Finding the Benefits of Multigenerational Households Today

Keeping Current Matters

If you’re thinking of buying a home and living with siblings, parents, or grandparents, then multigenerational living may be for you.

303
303
article thumbnail

Rates Are Steady

BubbleInfo

Will the 30-yr jumbo rate stay in the 5s? Here’s what MND says: Excitement, volatility, non-stop action… concepts that have absolutely nothing to do with mortgage rate movement over the course of the past two weeks. In fact, since rates plummeted in response to the November 10th CPI data, they’ve been as flat as we’ve […].

Mortgages 105
article thumbnail

#Trending: How to Leverage Instagram’s Algorithm to Build Your Pipeline

Speaker: Eric Simon, Founder of The Broke Agent Media | Matt Lionetti, Real Estate Salesperson at The Agency

Social Media is one of the most efficient sales tools an agent can use! It has the potential to produce high-quality leads and foster client relationships when used effectively. As new social media tactics flood the market, agents are being inundated with the various apps and trends that could lead to their success. In this webinar, The Broke Agent and Matt Lionetti breakdown the strategies they utilized to grow their accounts to over 400,000 combined followers.

article thumbnail

Analyst Logan Mohtashami’s 2023 housing market outlook

Real Trends

Today’s RealTrending features HousingWire Lead Analyst Logan Mohtashami. Logan digs into the housing market data on pricing, days on market, inventory and demographics to give real estate professionals a real-time look at what’s happening today and how that will play out in the market in 2023. Here is a small preview of today’s interview with Logan.

Marketing 110
article thumbnail

8 cities where you need a $200k salary to buy a ‘typical’ home

The American Genius for Real Estate

What's up with West Coast housing prices? These 8 Western cities have such high prices, a 200k salary is necessary for a typical home.

105
105
article thumbnail

Here’s why new home sales are up along with prices

Housing Wire

Today new home sales beat estimates , and new home median sales prices hit an all-time high. What is going on here? My job is always to be the detective, not the troll so let’s take a look at today’s data, as there is a constant theme here that I have talked about for some time. Hopefully, I can make sense of this report, which showed the home sales beat estimates with prices still at all-time highs.

Sales 447
article thumbnail

Social Media Marketing to Millennials — Building Relationships

Realty Biz

Take a moment to consider where the online marketing world is at today for real estate. Much of the older generation continue struggling with social media marketing while the millennial generation insists businesses first build a relationship before trying to make a sale (or real estate purchase). The older generation came of age in the non-digital world.

Marketing 118
article thumbnail

How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. LinkedIn, even the free version, is an essential sales tool that every sales professional should be using, while leadership is continuing to turn to Sales Enablement to ensure that the business development team has all the strategies and tactics they need to be successful.