July, 2022

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What Is Digital Marketing for Real Estate?

Realty Biz

Simply put, digital marketing for real estate is the process of promoting your real estate business online. The marketing activities involved can vary widely depending on your business type and target audience. There are hundreds of different online marketing channels available that real estate professionals can utilize in the digital age. This can make it seem like a challenging task to create a digital marketing strategy that will work for your real estate business.

Marketing 141
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6 Real Estate Reality Shows Agents Wish Existed

Lighter Side of Real Estate

There’s a never-ending loop of real estate shows you can watch on TV nowadays. It doesn’t matter what time of day it is, you’re bound to find one on. But be careful: the minute you get sucked into one , you may find yourself sucked into the next the way they phase out of one episode into the next! You can go from watching one agent helping a couple buy their first home on a shoe-string budget, to another helping a family who just won the lottery buying a home bigger than they ever hoped for in t

Agents 138
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U.S. House passes remote online notarization bill

Housing Wire

The U.S. House of Representatives passed a bill late Wednesday creating federal minimum standards, which would allow notaries nationwide to perform remote online notarizations. The legislation passed the House with a vote of 336-90. A key to advancing the universal adoption of fully electronic mortgages is the creation of remote online notarization (RON) standards across all 50 states.

Title 527
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Think Home Prices Are Going To Fall? Think Again

Keeping Current Matters

Over the last two years, the rate of home prices appreciated at a dramatic pace.

Marketing 257
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Bed Stuy’s Beloved Dangler Mansion Is Gone (Video)

Brownstoner

Well, that was fast. After pausing for a Department of Buildings inspection this morning, workers got the go-ahead to reenter the site and resume demolition at 1 p.m. [link]. By 4 p.m., the excavator was back at work chomping on the brick. Demolition often takes two or three days. Not this… Read More > The post Bed Stuy’s Beloved Dangler Mansion Is Gone (Video) appeared first on Brownstoner.

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Life of Luxury | The Multifaceted Mystique of Crystal Cove

Sotheby's International Real Estate

Being close to nature is both a pleasure and a privilege. At a time when environmental protection, ecological stewardship, and sustainable living are top-of-mind for so many, perhaps the most covetable lifestyle of all is one that embraces the earth and its wonders. It’s this type of lifestyle that sets the affluent, radiant Crystal Cove village apart from the rest of Newport Beach on the coast of California.

Design 131

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Meet The Real Estate Tech Entrepreneur: Michael Lucarelli from RentSpree

GeekEstate

In this week’s founder interview, we’re bringing you Michael Lucarelli from RentSpree. Without further ado…. Who are you and what do you do? I am the CEO and Co-Founder of RentSpree. My goal is to deliver technology to the underserved long-tail landlord segment of the residential rental market. Though most technology has been geared toward institutional property management companies, around 50% of all rental units are owned by individual investors or ’mom & pop’ landlords.

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Existing home sales are still savagely unhealthy

Housing Wire

The savagely unhealthy housing market is continuing as we get closer to August. But, there is one bright spot — inventory is rising. We still have the unhealthy dynamics of noticeable sales declines, but prices are still growing year over year. This has been a concern of mine after the summer of 2020 as inventory levels were breaking all-time lows, facilitating unhealthy home price growth during a more prominent demographic patch in U.S. history.

Sales 512
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5 Valuation Methods for Investment in Real Estate

McKissock

How do you determine the investment value of a property? Well, it’s an art. It’s not like valuing a house in which you are going to live. That would be the homeowner value. When estimating a property’s investment value, there are a variety of real estate valuation methods you can use. In this article, we’ll walk through several techniques and discuss the advantages and disadvantages of each.

Finance 130
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A Library for All: The Story of Brooklyn’s Central Library, Decades in the Making

Brownstoner

It would be hard to imagine growing up without a public library. No matter if you are in a large city or a small town, the public library has always been a place to discover new worlds. Within the library walls can be found the world we know as well… Read More > The post A Library for All: The Story of Brooklyn’s Central Library, Decades in the Making appeared first on Brownstoner.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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How to know when to stop or start a conversation, according to Harvard

The American Genius for Real Estate

A Harvard study shows that 98% of conversations leave at least one person dissatisfied - here's how you can improve your conversation skills. The post How to know when to stop or start a conversation, according to Harvard appeared first on The American Genius Real Estate.

Brokerage 122
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Getting a Home Loan With Low or No Down Payment

Realty Biz

Saving for a down payment was always difficult for first-time buyers, but the recent increase in home prices has made things much more challenging. Finding a sizable down payment on a house of 10% or 20% can be daunting, but there are other options. Buyers do have a low down payment choice from federal programs, and there are assistance programs too.

Loans 143
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Enlist the Magic of Marketing Automation

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: Collabra]. A provider of digital marketing technology and services, Collabra offers a suite of products to help agents automate marketing materials and reach more buyers for each and every listing. Marketing assets in multiple media formats is particularly difficult for agents and teams handling multiple listings at a time so enlisting a marketing automation to

Marketing 125
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What does another good job report mean for a recession?

Housing Wire

What does it mean to get a positive job report with all the talk about a recession, which ramped up starting in January 2022? Let’s look at the U.S. jobs and economic numbers as five of my six recession red flags are up today. The June data shows that we added another 372,000 jobs as we get closer to the employment numbers before COVID-19. We did have 74,000 negative revisions to the previous reports, however, the internals of this jobs report is the most interesting aspect.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Does the Cooling Market Mean You Can’t Still Get a Historically High Price for Your House?

Lighter Side of Real Estate

If you’ve been thinking about selling your house, you’ve probably heard that the market’s cooling off, or “resetting” (as Federal Reserve Chairman, Jerome Powell, recently put it.) So you might be wondering if that means you won’t be able to get as much money for your house as your neighbors did a few weeks back. On the other hand, there are still reports that house prices are still rising, like in this realtor.com article , which makes you wonder if you could actually get more money than they d

Marketing 120
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Workers Tear Into Bed Stuy’s Beloved Dangler Mansion After Landmarks Fails to Act

Brownstoner

The clock has run out on efforts to save Bed Stuy’s Jacob Dangler mansion: The New York City Department of Buildings issued a permit for full demolition of the building Tuesday. Video posted on Instagram by neighbors Wednesday shows demolition of the 1890s structure has started. Just over a week… Read More > The post Workers Tear Into Bed Stuy’s Beloved Dangler Mansion After Landmarks Fails to Act appeared first on Brownstoner.

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‘Rich Dad, Poor Dad’ author Robert Kiyosaki selling oceanfront home in Hawaii for $7.35M

Fancy Pants Homes

Since Robert Kiyosaki’s book, Rich Dad, Poor Dad was first released in 1997, it has become a financial bible to people worldwide. Readers claim that the #1 New York Times bestseller has transformed their vision of money, changed their perception of wealth, and helped them realize their dreams of achieving financial freedom. For the uninitiated, the book is all about the importance of financial literacy, building wealth through assets, starting businesses, and investing in real estate.

Marketing 119
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A kick-Out Clause Beats a Home Sale Contingency For Sellers

Realty Biz

Kick-Out Clause vs. Home Sale Contingency. Depending on the type of real estate market you are likely to see different clauses added to a real estate contract. When the real estate market favors sellers home sale contingencies almost become extinct. In hot markets there would never be a need for a seller to even considered a home sale clause. The way the real estate market has performed over the last few years, sellers have been presented with multiple offers on a significant percentage of prope

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Real Estate Tech Awards – Applications Due August 1st

GeekEstate

Calling all?startups?and?scale-ups?reimagining the?built world: Colliers is partnering with?CREtech to host this year’s Real Estate Tech Awards, an opportunity for innovative companies that are advancing technology across the CRE industry to be recognized. Get your applications in now and meet us on the global innovation stage October 12 – 13 at?

Staging 122
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Sprout Mortgage to shutter

Housing Wire

Non-QM lender Sprout Mortgage is shutting down operations, multiple workers said on Wednesday. The company informed workers of the shut down in a conference call on Wednesday, a former staffer said. Sprout had already instituted several rounds of job cuts in the months leading up to the shutdown, the ex-employee said. The closure of Long Island-based Sprout, headed by industry veteran Michael Strauss, represents the second non-QM mortgage lender to close in recent weeks amid historic volatility.

Mortgages 500
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Ignore TikTok to your own peril – new data says your next clients are there

The American Genius for Real Estate

TikTok has been dominating the social media sector since the pandemic, and studies show it officially beat out YouTube for total time spent. The post Ignore TikTok to your own peril – new data says your next clients are there appeared first on The American Genius Real Estate.

Marketing 119
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Enjoy Creativity and Community With the Return of the Annual Bed Stuy STooPS Art Crawl

Brownstoner

The stoops and sidewalks of Bed Stuy will once again be art-filled with the return of the annual STooPS Art Crawl, which brings locals out to share their skills and connect with neighbors. Begun in 2013, the one-day event encourages the hosting of performances and display of art in yards,… Read More > The post Enjoy Creativity and Community With the Return of the Annual Bed Stuy STooPS Art Crawl appeared first on Brownstoner.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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The Gap Is Back

BubbleInfo

Today, there are 160 pending listings between La Jolla and Carlsbad, and 36 sales have closed this month so far – and currently, there are 470 active listings with a median list price of $2,997,000. It means that the July sales will be under 200 for the second month in a row (June’s total is […].

Closing 119
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How to Get More Real Estate Social Media Followers

Realty Biz

In today’s digital world, real estate agents can use social media to build relationships with clients and market their services. While a website is an effective way to showcase your listings and provide information about the home buying and selling process, real estate social media marketing is an even better way to generate leads, close deals, and obtain more real estate social media followers.

Branding 118
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20% Off CREtech NYC October 12th-13th

GeekEstate

[Editor’s Note: Geek Estate Offers are special offers for members of the GEM ]. Once again, CREtech is bringing together leaders in the commercial, residential, PropTech, and climate tech industries for two days of speaking engagements, networking opportunities, and industry insights in the incredible New York City. Register if you want to… Get off of zoom and back to in-person networking opportunities with other innovative-driven industry professionals.

Staging 122
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Will mortgage lending get tighter in the next recession?

Housing Wire

As recession talk becomes more prevalent, some people are concerned that mortgage credit lending will get much tighter. This typically happens in a recession, however, the notion that credit lending in America will collapse as it did from 2005 to 2008 couldn’t be more incorrect, as we haven’t had a credit boom in the period between 2008-2022. One of the biggest reasons home sales crashed from their peak in 2005 was that the credit available to facilitate that boom in lending simply collaps

Lending 485
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Nine ways to afford more house without more cash

The Mortgage Report

Rising mortgage rates have put the squeeze on home buyers. Here are nine tips to afford more house at today's rates without saving more cash.

Mortgages 132
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How Much Would It Take to Walk Away? Locals Ask Developer, Owner of Bed Stuy’s Dangler Mansion

Brownstoner

“Why didn’t you come to us first?” and “How much would it take for you to walk away from this building?” The two questions, one for the owner of the Jacob Dangler mansion at 441 Willoughby Avenue in Bed Stuy and one for a developer planning to demolish it, were posed… Read More > The post How Much Would It Take to Walk Away? Locals Ask Developer, Owner of Bed Stuy’s Dangler Mansion appeared first on Brownstoner.

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Inventory Watch

BubbleInfo

The Big Standoff continued this week. Sellers are confident about their pricing, and refuse to budge much – and buyers are being very patient. There were 55 new NSDCC listings in the last week, and NONE of them have been marked pending yet! Pricing in the higher-end market looks troubling, but it’s mostly due to […].

Marketing 119
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Housing Demand Flattens as 1st-Time Buyers Retreat

Eye on Housing

The share of adults planning a home purchase within a year stood at 13% in the second quarter of 2022, unchanged from the previous quarter, but lower than a year earlier (17%). The leveled reading suggests that, after shrinking for the past three quarters, the pool of potential home buyers may have stabilized. Part of the reason housing demand has.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.