Wed.Dec 04, 2024

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. Real ended 2023 with 13,650 agents and as of Wednesday the company reports that it has now reached 23,000 agents.

Brokerage 397
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RealScout releases Search Links, first major update to Pro+ platform

Inman

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as listings under $5 million in Los Angeles or beachfront condos in Miami — into a personalized landing page that consumers can access in one click.

Land 143
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Danielle Wilkie on real estate coaching for women and emerging industry trends

Housing Wire

In this week’s episode of the RealTrending podcast , host Tracey Velt is joined by Danielle Wilkie , co-founder of The Helm , to discuss emerging trends in real estate, female representation in real estate coaching and artificial intelligence. This interview has been edited for length and clarity. To kick off the conversation, Wilkie explores her career path before she co-founded The Helm.

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Buying a Home in an HOA Is Becoming More Common. Is It Right for You?

Lighter Side of Real Estate

Homebuyers often have mixed feelings about homeowner associations (HOAs)… On one hand, they can add value to your investment by maintaining neighborhood standards and offering amenities like pools or parks. On the other hand, they come with monthly fees (which can be steep) and rules and regulations that can make buyers feel stifled. So if you’re in the market to buy a home, it’s understandable if you’re wondering if the benefits truly outweigh the costs, or if life in an HOA might f

As-is 116
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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HomeServices looks to return to its DNA after a turbulent 2024

Housing Wire

The past year may have been a turbulent one for HomeServices of America , but according to executive vice president Chris Kelly, this just means the company is in an even better position heading into 2025. “When I look back on this year, for me and I think for HomeServices too, it emphasized something I think we all inherently learn over time, which is that you can always hope for the best, but you need to prepare for the worst, and that really kind of defined us over the past year,” Kelly said.

Brokerage 396
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When Will Mortgage Rates Come Down?

Keeping Current Matters

One of the biggest questions on everyone’s minds right now is: when will mortgage rates come down?

Mortgages 304

More Trending

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Uncertainty in 2025 clouds housing market forecasts

Real Estate News

Federal policy changes could impact real estate in surprising ways, but economists are predicting fairly modest shifts in the new year.

Marketing 304
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Nearly two dozen plaintiffs added to Batton 2 commission lawsuit

Housing Wire

The National Association of Realtors (NAR) may have had its home seller commission lawsuit settlement agreement approved , but that does not mean it is free from the homebuyer commission lawsuits. Last week, as Judge Stephen R. Bough was issuing his final approval of NAR’s settlement, the plaintiffs in the Batton 2 homebuyer commission suit filed their second amended complaint.

Agents 396
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Realtor.com CEO on fighting ‘the right way,’ growth, and the CCP

Real Estate News

Damian Eales sees Zillow as both a top competitor and an important partner, and explains why he has continued to “call out” Homes.com.

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Rate hires Connie Lindsay as SVP of mortgage lending in Washington

Housing Wire

Top 10 mortgage lender Rate — previously known as Guaranteed Rate — announced a new promotion on Wednesday. The company named veteran mortgage professional Connie Lindsay as its senior vice president of mortgage lending in Washington state. Lindsay is the latest addition to Rate’s evolving leadership team of experienced executives. She joins the company’s leadership team to further its presence and performance in the Washington market.

Lending 397
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Staging a Bedroom: Design Tips to Help You Get the Offer of Your Dreams

HomeLight

If you’re looking to receive top dollar from your home, have a speedier sale with less time on the market , and appeal to more buyers online and at showings, you should strongly consider staging your home. Especially when it’s the primary bedroom, this can help nudge buyers toward an offer. Here’s what you need to know about staging a bedroom. Find an Agent Who Can Help You Stage Your Home An experienced agent will understand the value of staging, provide DIY tips, and refer you to the best stag

Staging 98
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Connecticut, New Jersey lead the nation for home equity growth

Housing Wire

Rising home prices were a stressor for buyers who wanted to enter the real estate market in 2024. But some existing homeowners and investors may feel differently as a trend of home equity growth was found across 45 states. Home equity solutions provider Unison released its 2024 Home Equity Report on Tuesdsay. The report surveys home equity growth trends on a regional and national basis, tapping into data from the Case-Shiller Index and Federal Reserve to determine price increases and equity leve

Equity 397
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Newsmaker Spotlight: Ayoub Rabah on Trailblazing Through Real Estate

RIS Media

Ayoub Rabah, regional vice president of the Midwest for Coldwell Bank Realty, was named one of RISMedia’s 2024 Real Estate Newsmakers earlier this year. His commitment to diversity, equity, and inclusion (DEI) principles—including founding Coldwell Banker’s DEI council and organizing “Agents of Change” events—earned him a spot in the Trailblazer category.

Equity 112
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Cyberattacks using gen AI on the rise, experts warn

Housing Wire

Cyberattacks using gen AI are on the rise, experts warn, and title companies, lenders and real estate firms are all in the crosshairs. On Tuesday, the FBI released a public service announcement warning that bad actors are now enlisting gen AI to commit more sophisticated forms of financial fraud. This is deja vu all over again for many in housing as last year in November Mr.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Park Slope Studio With Herringbone Floors, Art Deco Bath Asks $450K

Brownstoner

In an Art Deco building close to Prospect Park, this studio offers attractive 1930s-era original details, a foyer, and separate kitchen. Located on the fifth floor of a six-story, 94-unit elevator building at 140 8th Avenue, the unit comes with herringbone wood floors, some interesting kitchen tile, and a stylish… Read More > The post Park Slope Studio With Herringbone Floors, Art Deco Bath Asks $450K appeared first on Brownstoner.

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NAR settlement faces another legal appeal

Housing Wire

Judge Stephen R. Bough’s ruling that granted final approval to the National Association of Realtors ‘ (NAR) commission lawsuit settlement agreement is facing yet another appeal. On Tuesday, Robert Friedman filed an appeal of Bough’s ruling with the Eighth Circuit Court of Appeals. Friedman had previously filed a copycat commission lawsuit in New York in December 2023, but he voluntarily dismissed it a month later.

Design 367
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A United Journey: Setting the Stage for Real Estate Success

RIS Media

Above, left, Nieke Valadez and Luna Zenati Luna Zenati Co-Founder Nieke Valadez Co-Founder REAL Dallas Properties and Management Dallas, Texas [link] Region served: Dallas-Fort Worth Years in real estate: Luna: 10; Nieke: 10 Number of offices: 1 Number of agents: 70 Key to continued growth and success: Keeping the culture of our team together and… The post A United Journey: Setting the Stage for Real Estate Success appeared first on RISMedia.

Staging 112
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Regulatory agencies issue statement on elder financial exploitation

Housing Wire

A coalition of six federal regulatory agencies, along with state financial regulators, have issued an interagency statement on the realities of elder financial exploitation (EFE) and its potential economic impacts on older Americans. The federal regulators that stamped their names on document include the Consumer Financial Protection Bureau (CFPB), the Federal Reserve Board of Governors, the Federal Deposit Insurance Corp.

Lending 360
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Reliance Unveils White Paper Showcasing SEO Growth Success

RIS Media

Reliance has released a new white paper that highlights the remarkable SEO growth experienced by its clients over the past year. The white paper outlines case studies from real estate brokerages that have seen double- to triple-digit increases in website traffic, clicks, impressions and leads following the implementation of Reliance’s newly upgraded SEO platform.

Brokerage 105
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The Biggest Mistake Agents Make in Their CRM

BAM Media

Be part of real estate’s most anticipated event of the year — the BAMMYs ! Cast your votes live on December 11 to crown the most unforgettable real estate content of 2024, and don’t miss Neel Dhingra’s keynote, Content to Clients: The New 2025 Playbook for Social. Register NOW to level up your social for the year ahead! The traditional real estate journey often ends with a handshake, a closing photo, and a tag in your CRM: “past client.

Agents 64
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Real Housewives star Gina Kirschenheiter joins eXp Realty

Inman

EXp Realty has secured another headline-making recruit, with "Real Housewives of Orange County" star Gina Kirschenheiter and her partner, Travis Mullen, joining the company as team leaders of The Gated Group.

Brokerage 158
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How to Sell My House Fast in Allentown: Cash Offer Options

HomeLight

Are you an Allentown homeowner seeking strategies to sell your house fast? Whether your rapid move is due to sudden life changes or previously planned circumstances, shifting factors can often dictate a need for speed in the real estate market. This guide was crafted specifically for homeowners like you, outlining effective and approachable strategies to fast-track the selling process in the Keystone State.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Fox News star Sean Hannity buys $23.5M Florida oceanfront estate

Inman

The estate -- built around 1990 -- has undergone extensive renovations after being purchased for $18 million in 2021, but local real estate agents say that some might consider the home a teardown and opt to raze it to make way for something more modern and imposing, "The WSJ" reported.

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Brand Heartache: When Logo Changes Break Hearts

1000Watt

Imagine if the Vatican announced they were modernizing the cross into a minimalist geometric shape, or if Buddhism’s Dharma Wheel were simplified into a basic circle with spokes. God help them. While not as ancient as religious symbols, brand marks occupy an equally powerful space in modern life. We see their influence not only in how they guide our purchase choices, but in the visceral reactions that erupt when beloved symbols change.

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7 simple, smart social media strategies savvy agents swear by

Inman

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes.

Agents 156
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Prevent Common Roofing Issues with 5 Simple Solutions

Louisville Homes

Roof problems are among the most common challenges homeowners face. Ignoring small issues can lead to expensive repairs and even structural damage. Understanding these problems and taking preventive measures can save time and money. This article highlights how you can prevent common roofing issues from becoming problem by providing practical tips to keep your roof in […] The post Prevent Common Roofing Issues with 5 Simple Solutions appeared first on Real Estate Expert Tre Pryor.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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What’s one gift you really want to receive this holiday season? Pulse

Inman

We know that you're always giving to everyone else, but what holiday gift do you wish for in your heart of hearts?

Agents 155
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Mortgage Applications Increase for Fourth Straight Week

RIS Media

Mortgage applications continued their steady climb this week, increasing for the fourth-straight week as rates saw their lowest level in a month last week, according to the latest data from the Mortgage Bankers Association (MBA). Purchase applications increased 2.8% from the previous week’s increase of 6.3%, according to the most recent Weekly Mortgage Applications Survey… The post Mortgage Applications Increase for Fourth Straight Week appeared first on RISMedia.

Mortgages 116
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3 wildly divergent market paths in 2024: The good, bad and the ugly

Inman

From pricey California to Florida's downturn and Connecticut's return to boom times, an Inman analysis of listing data reveals three regions where brokers, agents and clients are facing challenges.

Marketing 155
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Savills: Prime market won’t lead house price recovery

Estate Agent Today

Average price growth in prime markets over the next five years will be below that of the mainstream sector due to Autumn Budget tax changes, Savills claims.

Marketing 112
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.