Wed.Dec 04, 2024

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. Real ended 2023 with 13,650 agents and as of Wednesday the company reports that it has now reached 23,000 agents.

Brokerage 384
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About to expire? How to hit reset on stale listings (and salty sellers)

Inman

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property.

Marketing 179
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Danielle Wilkie on real estate coaching for women and emerging industry trends

Housing Wire

In this week’s episode of the RealTrending podcast , host Tracey Velt is joined by Danielle Wilkie , co-founder of The Helm , to discuss emerging trends in real estate, female representation in real estate coaching and artificial intelligence. This interview has been edited for length and clarity. To kick off the conversation, Wilkie explores her career path before she co-founded The Helm.

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RealScout releases Search Links, first major update to Pro+ platform

Inman

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as listings under $5 million in Los Angeles or beachfront condos in Miami — into a personalized landing page that consumers can access in one click.

Land 148
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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HomeServices looks to return to its DNA after a turbulent 2024

Housing Wire

The past year may have been a turbulent one for HomeServices of America , but according to executive vice president Chris Kelly, this just means the company is in an even better position heading into 2025. “When I look back on this year, for me and I think for HomeServices too, it emphasized something I think we all inherently learn over time, which is that you can always hope for the best, but you need to prepare for the worst, and that really kind of defined us over the past year,” Kelly said.

Brokerage 378

More Trending

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Reverse mortgage pros sound off on 2025 HECM limit

Housing Wire

The Federal Housing Administration (FHA) announced last week that the Home Equity Conversion Mortgage ( HECM ) limit for 2025 will be $1,209,750. It’s the ninth straight year that the limit will increase based on home-price appreciation levels, which feeds into a single, national limit for all HECM loans. While the increased limit theoretically increases the borrowing power for anyone considering a HECM loan, industry analysts are somewhat split over the potential benefits such a limit wou

Mortgages 384
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Uncertainty in 2025 clouds housing market forecasts

Real Estate News

Federal policy changes could impact real estate in surprising ways, but economists are predicting fairly modest shifts in the new year.

Marketing 312
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Can a market be too hot? Should smaller developers get worried when bigger developers pile in

Housing Wire

The Florida real estate market has reached unprecedented heights with major projects getting funding from developers across the country and even overseas. But the arrival of big money doesn’t mean that the smaller players need to bow out entirely; having a comprehensive and detailed business plan can help smaller developers hold their own even in a blazing hot market.

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When Will Mortgage Rates Come Down?

Keeping Current Matters

One of the biggest questions on everyone’s minds right now is: when will mortgage rates come down?

Mortgages 310
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Mortgage demand rises amid lowest rates in a month

Housing Wire

Mortgage applications increased 2.8% on a seasonally adjusted basis during the week ending Nov. 29 as borrowers took advantage of improved inventory levels and the lowest mortgage rates in a month, according to data released Wednesday by the Mortgage Bankers Association (MBA). Purchase loan activity drove total applications higher last week, which included an adjustment for the Thanksgiving holiday.

Mortgages 383
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Realtor.com CEO on fighting ‘the right way,’ growth, and the CCP

Real Estate News

Damian Eales sees Zillow as both a top competitor and an important partner, and explains why he has continued to “call out” Homes.com.

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Real’s latest roster addition is the 150-agent ROVI Homes

Housing Wire

Recruitment efforts have been a mainstay of The Real Brokerage ‘s growth efforts in 2024. And the digital brokerage platform continues to grow this week with another affiliation. Real announced Wednesday the affiliation of ROVI Homes , a brokerage operating in the New England states of Massachusetts , Connecticut and Rhode Island , as well as Sarasota, Florida.

Agents 384
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Staging a Bedroom: Design Tips to Help You Get the Offer of Your Dreams

HomeLight

If you’re looking to receive top dollar from your home, have a speedier sale with less time on the market , and appeal to more buyers online and at showings, you should strongly consider staging your home. Especially when it’s the primary bedroom, this can help nudge buyers toward an offer. Here’s what you need to know about staging a bedroom. Find an Agent Who Can Help You Stage Your Home An experienced agent will understand the value of staging, provide DIY tips, and refer you to the best stag

Staging 98
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Nearly two dozen plaintiffs added to Batton 2 commission lawsuit

Housing Wire

The National Association of Realtors (NAR) may have had its home seller commission lawsuit settlement agreement approved , but that does not mean it is free from the homebuyer commission lawsuits. Last week, as Judge Stephen R. Bough was issuing his final approval of NAR’s settlement, the plaintiffs in the Batton 2 homebuyer commission suit filed their second amended complaint.

Agents 379
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2025 Housing Market Predictions: Steal These 4 Charts to Guide Your Clients

BAM Media

Be part of real estate’s most anticipated event of the year — the BAMMYs ! Cast your votes live on December 11 to crown the most unforgettable real estate content of 2024, and don’t miss Neel Dhingra’s keynote, Content to Clients: The New 2025 Playbook for Social. Register NOW to level up your social for the year ahead! What does 2025 hold for the housing market?

MLS 111
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Rate hires Connie Lindsay as SVP of mortgage lending in Washington

Housing Wire

Top 10 mortgage lender Rate — previously known as Guaranteed Rate — announced a new promotion on Wednesday. The company named veteran mortgage professional Connie Lindsay as its senior vice president of mortgage lending in Washington state. Lindsay is the latest addition to Rate’s evolving leadership team of experienced executives. She joins the company’s leadership team to further its presence and performance in the Washington market.

Lending 384
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Newsmaker Spotlight: Ayoub Rabah on Trailblazing Through Real Estate

RIS Media

Ayoub Rabah, regional vice president of the Midwest for Coldwell Bank Realty, was named one of RISMedia’s 2024 Real Estate Newsmakers earlier this year. His commitment to diversity, equity, and inclusion (DEI) principles—including founding Coldwell Banker’s DEI council and organizing “Agents of Change” events—earned him a spot in the Trailblazer category.

Equity 112
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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UWM debuts new 60-bps incentive program

Housing Wire

Michigan-based United Wholesale Mortgage (UWM) has launched a new pricing incentive, offering 60 basis points (bps) to its broker partners for the next 60 days, a period when mortgage market activity typically slows due to the holiday season. The program, dubbed “60bps for 60 Days,” applies to both conventional and government loans and is available to borrowers with a FICO score of 720 or higher.

Loans 382
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Park Slope Studio With Herringbone Floors, Art Deco Bath Asks $450K

Brownstoner

In an Art Deco building close to Prospect Park, this studio offers attractive 1930s-era original details, a foyer, and separate kitchen. Located on the fifth floor of a six-story, 94-unit elevator building at 140 8th Avenue, the unit comes with herringbone wood floors, some interesting kitchen tile, and a stylish… Read More > The post Park Slope Studio With Herringbone Floors, Art Deco Bath Asks $450K appeared first on Brownstoner.

Closing 104
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Connecticut, New Jersey lead the nation for home equity growth

Housing Wire

Rising home prices were a stressor for buyers who wanted to enter the real estate market in 2024. But some existing homeowners and investors may feel differently as a trend of home equity growth was found across 45 states. Home equity solutions provider Unison released its 2024 Home Equity Report on Tuesdsay. The report surveys home equity growth trends on a regional and national basis, tapping into data from the Case-Shiller Index and Federal Reserve to determine price increases and equity leve

Equity 383
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What Is a Listing Agent and Do You Need One to Sell Your Home?

HomeLight

If you’ve never sold a home — or if it’s been a few years since you went through that process — the language of the real estate world might seem intimidating. Between acronyms such as MLS and terms like “ broker ” and “agent” that people use interchangeably, it’s enough to make you want to Google whatever you can before you put your house on the market.

Agents 98
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Cyberattacks using gen AI on the rise, experts warn

Housing Wire

Cyberattacks using gen AI are on the rise, experts warn, and title companies, lenders and real estate firms are all in the crosshairs. On Tuesday, the FBI released a public service announcement warning that bad actors are now enlisting gen AI to commit more sophisticated forms of financial fraud. This is deja vu all over again for many in housing as last year in November Mr.

Title 366
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A United Journey: Setting the Stage for Real Estate Success

RIS Media

Above, left, Nieke Valadez and Luna Zenati Luna Zenati Co-Founder Nieke Valadez Co-Founder REAL Dallas Properties and Management Dallas, Texas [link] Region served: Dallas-Fort Worth Years in real estate: Luna: 10; Nieke: 10 Number of offices: 1 Number of agents: 70 Key to continued growth and success: Keeping the culture of our team together and… The post A United Journey: Setting the Stage for Real Estate Success appeared first on RISMedia.

Staging 112
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NAR settlement faces another legal appeal

Housing Wire

Judge Stephen R. Bough’s ruling that granted final approval to the National Association of Realtors ‘ (NAR) commission lawsuit settlement agreement is facing yet another appeal. On Tuesday, Robert Friedman filed an appeal of Bough’s ruling with the Eighth Circuit Court of Appeals. Friedman had previously filed a copycat commission lawsuit in New York in December 2023, but he voluntarily dismissed it a month later.

Design 359
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Reliance Unveils White Paper Showcasing SEO Growth Success

RIS Media

Reliance has released a new white paper that highlights the remarkable SEO growth experienced by its clients over the past year. The white paper outlines case studies from real estate brokerages that have seen double- to triple-digit increases in website traffic, clicks, impressions and leads following the implementation of Reliance’s newly upgraded SEO platform.

Brokerage 107
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Regulatory agencies issue statement on elder financial exploitation

Housing Wire

A coalition of six federal regulatory agencies, along with state financial regulators, have issued an interagency statement on the realities of elder financial exploitation (EFE) and its potential economic impacts on older Americans. The federal regulators that stamped their names on document include the Consumer Financial Protection Bureau (CFPB), the Federal Reserve Board of Governors, the Federal Deposit Insurance Corp.

Lending 340
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The Biggest Mistake Agents Make in Their CRM

BAM Media

Be part of real estate’s most anticipated event of the year — the BAMMYs ! Cast your votes live on December 11 to crown the most unforgettable real estate content of 2024, and don’t miss Neel Dhingra’s keynote, Content to Clients: The New 2025 Playbook for Social. Register NOW to level up your social for the year ahead! The traditional real estate journey often ends with a handshake, a closing photo, and a tag in your CRM: “past client.

Agents 64
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Real Housewives star Gina Kirschenheiter joins eXp Realty

Inman

EXp Realty has secured another headline-making recruit, with "Real Housewives of Orange County" star Gina Kirschenheiter and her partner, Travis Mullen, joining the company as team leaders of The Gated Group.

Brokerage 158