Mon.Jul 10, 2023

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Reasons Your Home May Not Be Selling

Keeping Current Matters

When it comes to selling your house, you want three things: to sell it for the most money you can, to do it in a certain amount of time, and to do all of that with the fewest hassles.

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LinkedIn strategies for those open to work

Housing Wire

The decline in mortgage volume and increasing interest rates mean that mortgage businesses are working to preserve their bottom lines, often by cutting costs. For many, this has meant layoffs and job cuts — in fact, almost every major mortgage lender cut a portion of their staff last year. As time goes on and uncertainty about the rest of the year remains, more mortgage professionals may find themselves updating their LinkedIn status to “Open to Work” and determining their strategy for the job h

Mortgages 370
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How 3 agents went way, way above and beyond for their clients

Real Estate News

Every agent knows there's more to the job than pulling comps and showing homes. But sometimes closing a deal takes an exceptional level of service.

Agents 240
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Rate lock volume rose 31% in June: MCT

Housing Wire

Mortgage rate volume climbed 31% in June, according to the latest report from Mortgage Capital Trading. That figure, which is based on actual locked loans, came after a 15% drop in May’s total lock production. Mortgage rates in June were generally in the 6.7% range. “We saw originations towards the end of May slow down, so this is likely a summertime pickup in originations,” said Andrew Rhodes, senior director and head of trading at MCT. “Rates, housing supply, and afford

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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3 ways luxury nomads redefine high-end real estate

Inman

As a luxury real estate agent and global real estate adviser, the nomads that Laura McCarthy is most interested in, and who she encounter most commonly, are ultra-high net-worth individuals whose expansive portfolios include multiple properties.

Agents 120
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Will divesting Optimal Blue guarantee approval of Black Knight-ICE merger?

Housing Wire

A divesture of Black Knight ‘s product and pricing engine unit Optimal Blue is a feasible path to guarantee the merger deal with Intercontinental Exchange Inc. (ICE), Keefe, Bruyette & Woods (KBW) said in a note issued ahead of the federal preliminary injunction ruling expected later this month. “While we recognize that Optimal Blue is a high-quality asset, we do not believe it is a necessary component of the deal, particularly when considering ICE’s potential ability to bu

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More Trending

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Technology for retaining customers in a difficult market

Housing Wire

The last two years of the mortgage market have been unusual. As the refinance market plummets and the purchase market sees significant reductions in volume, lenders are faced with the challenge of finding more business. The best way to do so is to retain your current customers. CoreLogic’s Precision Marketing helps lenders connect with their customers, understand their needs and be there for them.

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Share of Two or More Stories New Homes Maintains Lead in 2022

Eye on Housing

Data obtained from the US Census Bureau’s Survey of Construction (SOC) and tabulated by NAHB, show that the rising trend of two or more stories homes continued in 2022. Although the overall share remained virtually unchanged, the share of two or more stories homes started construction was greater than one story homes in 2022. Nationwide, the share of new homes.

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‘Marginal agents’ with fewer sales now claim quarter of commissions

Inman

Agents with five or fewer sales a year took in an estimated 25-30 percent of all commission income in three disparate markets, according to an analysis of MLS data by the Consumer Federation of America.

Sales 113
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The Pros and Cons of Living in a Subdivision Neighborhood

RIS Media

When looking for your next home, you have many decisions to make. One of those important choices is choosing the neighborhood you want to live in. Living in a subdivision neighborhood is popular, but is it right for you and your family? We look at what to know about living in a neighborhood so you… The post The Pros and Cons of Living in a Subdivision Neighborhood appeared first on RISMedia.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Who is Flannery, the secret owner of $1B in land near a US airbase?

Inman

The federal government is investigating Flannery Associates, an entity that has scooped up more than 80 square miles of land near Travis Air Force Base in California without disclosing who owns it.

Land 113
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Inventory Watch

BubbleInfo

The number of active listings breached the 400 level this week for the first time since October. In 2022, the high mark of active listings was 480 on July 25th – here’s how last year looked: LAST YEAR: Last year, the pendings count dropped off steadily once rates went up.

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3 social media guidelines for digital experts and novices alike

Inman

“Social media is the modern billboard for any business. It presents unique opportunities for real estate professionals to promote their knowledge and services, while showcasing their personality to stand out among others,” says Abby Lee, RE/MAX Vice President of Marketing and Communications.

Marketing 113
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How to Deodorize a House: Attack the Root Cause Before Your Home Hits the Market

HomeLight

Does your home smell like a barn or Don Draper’s ashtray? Is your nose so used to the stench that someone else had to tell you it won’t sell in this condition ? Step away from the Glade plug-in air fresheners, scented candles, and cans of Febreze. It’s time to learn how to deodorize a house by attacking the root of the cause. Masking the problem with nausea-inducing fruity fragrances will only have homebuyers reaching for the Pepto-Bismol.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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How to master hashtags, amplify your social media engagement

Inman

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet.

Marketing 113
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Affordable Housing Lottery Opens for Fort Greene Apartments Near BQE With A/C, in-Unit Laundry

Brownstoner

An affordable housing lottery has opened for studio, one-, and two-bedroom apartments in a forthcoming mixed-income development on Vanderbilt Avenue a few blocks northeast of Fort Greene Park. One block south of the Brooklyn Navy Yard, the property runs along Park Avenue, home to the elevated Brooklyn-Queens Expressway. The under-construction… Read More > The post Affordable Housing Lottery Opens for Fort Greene Apartments Near BQE With A/C, in-Unit Laundry appeared first on Brownstone

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Why top performers are using Opendoor for Agents

Inman

Seventy-four percent of sellers want to sell as quickly as possible, while 58 percent say receiving a cash offer is important. Opendoor is the missing link in that equation—creating simple and certain cash transactions for agents and your clients.

Agents 113
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How Staging Your Deck or Patio Can Help You Sell Your Home

RIS Media

When you’re selling your house, you want to present it in its best light. You probably know that you should stage your home’s interior to make it appeal to a wide range of potential buyers, but you might not realize how staging your outdoor living area can help you sell the property. Show Buyers an… The post How Staging Your Deck or Patio Can Help You Sell Your Home appeared first on RISMedia.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Executive Q&A with Jon Krabbe, CoFounder of Agent Image

Inman

We often see familiar faces on the stages and pages of the real estate industry. How did they get there? How do these leaders shape their culture, their products, and their vision for the future? Jon Krabbe, CoFounder of Agent Image, shares his experience and approach to shaping a successful company.

Agents 112
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Top marketing strategies for luxury agents

Real Trends

Marketing may be the secret to success in this tight market. By remaining focused on your marketing initiatives, agents are poised for long-term success, at least according to a recent report released by Luxury Presence and Sell it Like Serhant. The two organizations joined forces to create a marketing-focused report based on responses from over 1,000 luxury agents.

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Widow of billionaire David Koch unloads Manhattan townhouse

Inman

The $41 million transaction is merely the most recent in a string of deals by philanthropist Julia Koch, who also purchased a pair of Upper East Side apartments last year from the estate of Paul Allen.

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Nosalek v. Realtor-owned MLS PIN – plaintiffs’ breathtaking failure

The American Genius for Real Estate

The Phillips Report returns analyzing this latest case for Nosalek vs MLS PIN, and the distinction between rates and fees for Realtors.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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How important are hashtags on Instagram?

Inman

How important are hashtags on Instagram? How do you use hashtags on Instagram? Let Sue "Pinky" Benson guide you on how to teach Instagram where your content should be going.

Agents 111
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10 steps to win the real estate listing

Real Trends

Have you ever lost a listing even though you knew you were the best person for the job? Some 50% of the listings that you lose are often because you did not have rapport with that customer. Below are 10 steps you can take to win the listing! Step 1: As you set the appointment, listen to identify their personality style. If you have not already taken the DISC assessment, you can take it here.

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What every agent should know about marketing metrics

Inman

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle.

Marketing 107
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Daily Links: Brooklynites Slam Crossing Guard Cuts, Citing Child Safety and Jobs

Brownstoner

In the News Community Land Trusts Are Working to Create New Homeowners [NYT] How a Brooklyn Taxidermist Spends Sundays [NYT] Vandal Spray-Paints Statue at Gerritsen Beach Church: NYPD [NYP] Elegant Superyacht Draws Attention at Marina in Brooklyn Bridge Park [Eagle] Local Educators, Parents in Dismay as Crossing Guard Budget Cut [BP] Scenes From Fort Greene’s Joyful… Read More > The post Daily Links: Brooklynites Slam Crossing Guard Cuts, Citing Child Safety and Jobs appeared first on

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Rentec Direct leverages ChatGPT to market apartment vacancies

Inman

Rentec Direct, a property management software firm, uses OpenAI's ChatGPT to help clients quickly draft marketing content for available rentals, according to the company.

Marketing 109
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Design Currents: Color Contrast

Brownstoner

Striking color contrasts are energizing interiors in Brooklyn and beyond. A Massachusetts kitchen by Reath Design zings with Delft blue, lavender, tomato, and daffodil. Shades of azure outline windows and doors and create trompe-l'œil arches in rooms by designers Frances Merrill, Gillian Lawlee, and Hollie Velten. No stranger to a… Read More > The post Design Currents: Color Contrast appeared first on Brownstoner.

Design 78
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Why Threads is the next big thing for real estate agents

Inman

Have you heard about the new app Threads? Jessi Healey explains why you should think about joining now while it's still the hot new thing in social media.

Agents 110
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June TRREB Stats: A Level Playing Field?

Toronto Realty Blog

TorontoRealtyBlog Am I predictable or is the market predictable? Or is it both? I’ve often mused on this blog that there’s nothing I love more than watching a movie I’ve seen a dozen times! I told somebody the other day that my “perfect Saturday night” is laying on the couch in my basement and watching TV. No, not the TV, as in Amazon Prime, Netflix, Crave, et al, but rather actual TV as in cable. “Die Hard” is on FOX eh?

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.