Mon.Jul 03, 2023

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How PrimeLending plans to grab market share

Housing Wire

PrimeLending , a Texas-based retail mortgage bank, aims to expand its market share by growing within its existing footprint in a margin-thinning environment. The lender brought on 100 loan officers in June, bringing the total number of LOs to about 800. Licensed in 23 states across the country, PrimeLending has 150 branches including satellite and primary retail locations.

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Agents Decoded: 5 ways to uplevel a luxury home showing

Real Estate News

Discerning buyers have high expectations, says luxury pro Farrah Brittany of The Agency, who shares tips for creating a memorable showing.

Agents 264
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Evaluating Your Wants and Needs as a Homebuyer Matters More Today

Keeping Current Matters

When it comes to buying a home, especially with today’s affordability challenges, you’ll want to be strategic.

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A first-time buyer in WW2, client becomes homeowner again at 100

Inman

The North Carolina centenarian, who bought her first home in the 1940s, is settling in at the "lovely house" where she'll live with her son, news station WSOC-TV reported.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Data Shows That Only 25% of Median Earners Can Afford Housing—Here’s How to Make Up the Difference

Bigger Pockets

With 25% of median earners able to afford homes, what can you do to make up the difference? Here is some key personal finance tips to put you over the top.

Finance 124
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8% of buyers got down payment help from family this year: Survey

Inman

A new survey of 1,700 real estate agents this spring found that homebuyers in the Northeast and in Southern California were the most likely to get financial help from their family.

Agents 165

More Trending

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Mauricio Umansky separates from wife Kyle Richards: Report

Inman

Umansky, the founder of luxury brokerage The Agency, has been married to The Real Housewives of Beverly Hills star for decades, and over the years the duo became reality TV stars together.

Brokerage 158
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Private Residential Construction Spending Rises in May

Eye on Housing

NAHB analysis of Census Construction Spending data shows that private residential construction spending rose 2.2% in May, as spending on single-family homes increased 1.7%. However, total private residential construction spending is still 11.6% lower compared to a year ago. The total construction monthly increase is largely attributed to more spending on single-family construction, It is consistent with the solid gains.

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MLS turns back on franchisors after settling commission case for $3M

Inman

Homesellers plan to use funds from MLS PIN, the largest multiple listing service in New England, to continue antitrust litigation against Anywhere, Keller Williams, RE/MAX and HomeServices.

MLS 158
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Century 21’s Jon Salvador builds connections

Real Trends

With 30 years of real estate experience, Jon Salvador, a Burlington, Iowa-based Century 21 Property Professionals agent, is without a doubt and industry veteran. Over the decades, Salvador has honed his business approach and leaned into his people skills to build his book of business. In 2022, Salvador’s approach led him to close 129 transaction sides, totaling over $19.7 million in sales volume, good enough for the No.

Agents 104
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Women make up 66% of NAR’s membership. Is it serving you?

Inman

As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization's response as part of a larger problem endemic to the real estate industry.

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Former Green Building Razed, Site Ready for Work on New 20-Story Apartment Building

Brownstoner

A possibly century-old former brass foundry in Gowanus, which spanned from the canal to Bond Street and housed popular wedding venue the Green Building and restaurant Pig Beach BBQ, is no more. A recent visit to 450 Union Street revealed the single-story brick building has been demolished and the lot… Read More > The post Former Green Building Razed, Site Ready for Work on New 20-Story Apartment Building appeared first on Brownstoner.

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Anywhere Franchise Brands CEO: Are you using the wrong playbook?

Inman

Ahead of Inman Connect Las Vegas in August, Anywhere and Coldwell Banker executive Liz Gehringer told Inman that amid economic turmoil agents need to focus on their book of business.

Branding 148
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Personal Branding: It Matters for Real Estate Professionals

RIS Media

Branding is a hot issue for professionals of all kinds, and real estate companies are no exception. Establishing a brand is seen as synonymous with establishing a reputation and a “face” for your company. This allows companies to promote their message and reach out to customers on a more personal basis. But what about branding… The post Personal Branding: It Matters for Real Estate Professionals appeared first on RISMedia.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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It’s time to put American innovation to work for housing

Inman

America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy.

Brokerage 148
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July Cover Story: Strength in Scale

RIS Media

Some are quick to criticize big companies. They’re not nimble. They’re too bureaucratic. They’re out of touch with employees and customers. These are just some of the common complaints often lodged at the corporate behemoths of the world. There are some organizations, however, that know how to turn size and scale into a hard-to-replicate advantage,… The post July Cover Story: Strength in Scale appeared first on RISMedia.

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Gain an edge on the fall housing market with Inman Access

Inman

Watch the latest Access class featuring Realtor.

Marketing 147
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Consumer Spending Sees Slight Increase in May

RIS Media

The latest personal consumption expenditure (PCE) index—the Fed’s preferred inflation measurement—shows personal spending grew by 0.1% in May, marking the fifth consecutive month of increases after posting a revised 0.6% growth in April. According to the Friday report, consumers spent more on services, healthcare and air travel in May while they pulled back their spending… The post Consumer Spending Sees Slight Increase in May appeared first on RISMedia.

MLS 98
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Roe v. Wade one year later: People, policy and housing

Inman

One year after the overturn of Roe v. Wade, impact headlines steadily flow in in the form of personal stories, statistics and heated debates.

Brokerage 147
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Brooklyn Real Estate Listings Six Months Later: Three Sold, One Still Available

Brownstoner

This week, a look back at four of our featured listings from six months ago focuses on homes in Brooklyn Heights, Sunset Park, and Park Slope. How did they fare? A one-bedroom in a notable Brooklyn Heights Queen Anne townhouse is not huge, but it has a serene feel and plenty… Read More > The post Brooklyn Real Estate Listings Six Months Later: Three Sold, One Still Available appeared first on Brownstoner.

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DOJ: Ron DeSantis’ foreign-buyer property ban in Florida is unlawful

Inman

Department of Justice officials claimed last week the bans on some foreign citizens buying property in Florida violate the Fair Housing Act and the U.S. Constitution.

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Daily Links: Brooklyn Heights Locals Prepare for Noise, Traffic as Work Starts on BQE Repairs

Brownstoner

In the News An Elite Brooklyn School, a Boy’s Suicide and a Question of Blame [NYT] 18 Hasidic Schools Failed to Provide Basic Education, City Finds [NYT] Africa Style: With Freedom Came Fashion Flair [NYT] FDNY Shuts Sunset Park E-Bike Shop Over Lithium-Ion Battery Danger [NYDN] Brooklyn Gets Ready for Hellish Summer During BQE Interim… Read More > The post Daily Links: Brooklyn Heights Locals Prepare for Noise, Traffic as Work Starts on BQE Repairs appeared first on Brownstoner.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Windermere Real Estate Appoints New Chief Development Officer

RIS Media

Windermere Real Estate has announced that Scott Wetzel has been appointed as the company’s new chief development officer. In this role, Wetzel will focus on growing Windermere’s 300-plus office, 10-state footprint through partnerships with new franchise owners, the company says. “With over 30 years of experience, Scott has a very successful track record of developing… The post Windermere Real Estate Appoints New Chief Development Officer appeared first on RISMedia.

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Virtual Staging Real Estate: How to Boost Sales and Growth

Agent Fire

Is virtual staging the future of real estate? Read on to learn about popular options for virtual staging software and how virtual stating can help you reach more buyers and sell homes at higher prices.

Staging 94
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Book It! Author Details How Agents and Brokers Can Succeed, Not Just Survive

RIS Media

Eleven and eleven hundred. For author and CENTURY 21 Judge Fite Company President and CEO Jim Fite, those two numbers represent the amusing beginning of his illustrious real estate career in the Dallas/Fort Worth Metroplex, and its current, extraordinary pinnacle. In his new book, “Success Through a Recession,” Fite offers detailed insights and information gleaned… The post Book It!

Agents 98
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How AI Is Helping Real Estate Professionals Build Better Relationships With Their Clients

Realty Biz

Artificial intelligence (AI) is rapidly changing the real estate industry. From chatbots that can answer customer questions to predictive analytics that can help agents close more deals, AI is having a major impact on the way real estate professionals do business. In fact, one of the most important ways that AI is helping real estate professionals is by improving their relationships with their clients.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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KW Mega Team Leader Laurie Reader talks lead gen strategies

Real Trends

In today’s RealTrending, we speak with Laurie Finkelstein Reader, team leader of the Laurie Finkelstein Reader Team at Keller Williams in Florida. Her mega team has ranked No. 40 by transaction sides and No. 45 by sales volume in the Mega Team category of the 2023 RealTrends + Tom Ferry The Thousand agent and team rankings. Laurie shares her lessons learned as her team evolved into a teamerage and her success strategies for lead generation.

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Inventory Watch

BubbleInfo

The number of pendings surged with the largest weekly gain of the year – 48 detached-home sales between La Jolla and Carlsbad opened escrow since last Monday! This year’s previous weekly high was 39.

Sales 82
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How to Boost Sales with Email Marketing for Real Estate

Agent Fire

Are you realizing email marketing for real estate to its full potential? Whether you're optimizing your existing strategy or just getting started, read our comprehensive so you can get more leads turn them into clients faster than ever.

Sales 81
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Insights into Supporting Top Performers

Realty Biz

It was recently brought to my attention that we have a bit of a streak going on when it comes to top performers. For several years in a row, our company has taken home national ERA Real Estate awards for a top agent, top team, rookie of the year, and office coordinator of the year. Of course, we are all extremely proud of these achievements, but I must confess that there is no secret ingredient or proprietary program at our company that tips the scale in our favor.

Agents 80
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.