Wed.Sep 19, 2018

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5 Ways to Generate Higher Quality Real Estate Leads

Boom Town

Let’s be frank about lead quality. At the end of the day, it’s important for agents to remember that just because a lead isn’t ready to buy right now, or even if they say “No,” this does not mean that they are a dead-end or “trash” lead. Leads take time. Especially cold, online leads. So keep in mind if you’ve already taken steps to improve lead quality, and you’re still complaining about lead quality issues – it may be an agent problem, and not a lead problem.

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A Fresh Marketing Strategy for Converting Cold Leads

Boom Town

You’ve heard all about the importance of following up with your leads. Check in with your hottest leads first, and then touch base with your “warm” and “cold” leads periodically to make sure they’re staying engaged. But what about those leads that aren’t quite ready to talk? Remarketing. Most agents use these three ways to reach out to leads: Call, Email, Text.