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Are real estate brokerages going the way of the dodo?

Housing Wire

Real estate brokerages have faced their fair share of challenges over the past year — from legal threats and business practice changes, to a slow housing market and the breakneck pace of technological development. With all of these changes and challenges many wonder if we are on the precipice of a brokerage mass extinction event.

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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion.

Brokerage 384
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RealScout opens exclusive listings platform to all brokerages

Housing Wire

San Francisco-based real estate technology firm RealScout on Thursday announced that its making its RealScout Exclusives platform available to all brokerages. RealScout said that the nationwide launch of the platform follows years of successfully powering exclusive listing strategies for leading brokerages.

Brokerage 334
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Better Homes and Garden Real Estate adds California brokerage

Housing Wire

A boutique real estate brokerage based in Kern County, California , has joined the Better Homes and Gardens Real Estate network. In recent years, it has built a reputation as a women-led brokerage with a focus on personalized service.

Brokerage 314
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

By focusing on these pillars, brokerages can enhance their overall consumer experience, adapt to industry changes, and drive sustainable growth. Dive in and discover BOLD strategies for building a profitable brokerage at scale.

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year.

Brokerage 384
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents. Instead, its continuing to add agents at an explosive rate.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments!