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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year.

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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. It can also explain an agent’s payout on any transaction and is integrated with Real Academy, which will give agents access to the brokerage’s entire catalog of training sessions and workshops.

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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents. Real also added head count to its nascent mortgage business.

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HomeStory’s McClelland speaks on changing real estate landscape

Housing Wire

He also highlights how major players like Zillow and Rocket Mortgage are pushing the industry toward new tech-driven models that challenge traditional brokerage structures. McClelland emphasizes the growing necessity of consumer-first strategies. This conversation excerpt has been edited for length and clarity.

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Survey shows buyers gaining leverage as real estate market slows

Housing Wire

The housing market continued to cool in May, with buyer leverage increasing across many regions of the country, according to a new survey from The Real Brokerage. “Until mortgage rates ease or wage growth catches up, we expect this dynamic of increased supply yet more selective demand to define the market in the near term.”

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Milestone Mortgage acquires Willow Home Loans with ‘goal to be No. 1’

Housing Wire

Federally registered broker and correspondent lender Milestone Mortgage Solutions has acquired Willow Home Loans and is looking to join the $1 billion origination club this year. “With this technology , we’re going to be able to flip the script. Willow will fold into Milestone as part of the deal. ”

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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 billion in equity. The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025.