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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion.

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Better Homes and Garden Real Estate adds California brokerage

Housing Wire

A boutique real estate brokerage based in Kern County, California , has joined the Better Homes and Gardens Real Estate network. We’re fortunate enough to serve a very close-knit community where local values dictate all, and the brand perfectly understands that.

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AI usage is becoming the new standard for most brokerages

Housing Wire

The use of artificial intelligence (AI) is becoming the new norm for many real estate agents and brokerages. Real estate technology provider Delta Media released a new report that highlights a sharp jump in AI usage from last year. Delta Media considered these brokerages to be “medium to large.” versus 70.4%).

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Use my well-worn, proven scripts below to build connection and close more deals. I’m so excited for you. in case you need them for your new home.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

By focusing on these pillars, brokerages can enhance their overall consumer experience, adapt to industry changes, and drive sustainable growth. Dive in and discover BOLD strategies for building a profitable brokerage at scale.

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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. It can also explain an agent’s payout on any transaction and is integrated with Real Academy, which will give agents access to the brokerage’s entire catalog of training sessions and workshops.

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Trending growth solutions for real estate brokers and team leaders in 2025

Housing Wire

Here’s four strategies for leaders looking to maximize growth and position their brokerages and teams for success. It also provides your agents with consistent closings, creating a more predictable and growth-focused pipeline. First, you free up your agents to focus on what they do best: closing deals.

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