Housing Wire

NOVEMBER 20, 2024

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. In today’s economy, mortgage rates and housing expenses have consistently risen.

Equity

Housing Wire

JANUARY 17, 2025

In a changing real estate market , mortgage lenders face increasing demand. The primary and secondary mortgage markets may be separate business components, but mortgage originators must understand both businesses intimately. Originators can bring new products to market when their underwriters can avoid the associated learning curve.

Marketing

Housing Wire

APRIL 14, 2025

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. The platform combines direct mail, digital retargeting and artificial intelligence -driven followups, Lofty explained.

Agents

Housing Wire

JUNE 9, 2025

market is led by company founder Adam Stern, who has more than 20 years of experience in the real estate industry. The RARE model is designed to unlock potential — it gave me the freedom, support, and infrastructure to build something real and lead on my own terms.” ” RARE’s entry into the U.S.

Brokerage

Housing Wire

MAY 14, 2025

They point to programs like Compass Private Exclusives, which allow sellers to “pre-market” their homes to an internal network before listing publicly. A narrowing of opportunity and reduced market visibility that runs counter to the spirit of fair housing. of total market volume and an industry-leading 11.3%

Marketing

Housing Wire

JUNE 2, 2025

a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. What used to take days or even weeks can now be done in seconds, as easily as chatting with a trusted colleague who understands listing design inside and out.

Agents

Housing Wire

JANUARY 3, 2025

Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement. My Sustainable Insurance Strategy is focused on addressing the challenges we face today and building a resilient insurance market for the future.

Design

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. As home prices have continued to rise, affordability has only worsened. ADU is a big requirement now.

Debt-to-income ratio

Housing Wire

JULY 30, 2025

Luxury Presence has unveiled a new artificial intelligence (AI) tool designed to automate digital marketing for real estate agents. It aims to reduce the need for agents to manage their own marketing or hire external staff. The Autonomous AI Marketing Team will be available to customers starting Aug.

Agents

Housing Wire

OCTOBER 21, 2024

Climate change is having a pronounced impact on the housing market, particularly when it comes to the accelerating risks of extreme weather events in areas that were already vulnerable to impact. Since 2019, the state of Florida has built more than 77,000 new properties in areas with a high risk of flooding.

Construction

Housing Wire

OCTOBER 30, 2024

Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. said in a statement.

Agents

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. The final product Real unveiled at RISE is Real Wallet , a financial platform designed to help agents control and manage their finances. The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes.

Agents

Housing Wire

OCTOBER 15, 2024

The new guidelines are designed to make it easier for consumers to revoke consent for unwanted robocalls and texts. The rules also impose stricter compliance guidelines on the organizations responsible for the communications, saying that companies must respond to opt-out requests in a “timely manner.” Department of Defense.

Mortgages

Housing Wire

MAY 19, 2025

HousingWire recently sat down with Erin Wester, Optimal Blues chief product officer and a 2024 HousingWire Women of Influence honoree, to discuss how lenders can simplify capital markets operations and improve profitability with the right technology partner. Do you believe that complexity is unavoidable, or is there a better approach?

Technology

Housing Wire

AUGUST 7, 2025

Here are some key takeaways that can drive any agent’s business and set you apart in any market — whether you’re selling a penthouse in Manhattan or a coastal home in Malibu.  Know your business and your market, research what you need to know before every meeting, and arrive fully prepared.

Marketing

Housing Wire

JANUARY 27, 2025

home remodeling industry report that while market conditions are stalling larger-scale remodeling projects, consumers seeking remodeling work are focused on efforts that could serve to increase home values and to future-proof homes for later life and aging in place. Members of the U.S.

Industrial

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Its up to us as agents to stay engaged and stay in contact with our clients. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Pre-approval

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages

Housing Wire

FEBRUARY 1, 2025

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. By comparison, first-time buyers comprised 40% of the market before 2008. 30 and Nov.

Purchase and sale agreement

Housing Wire

APRIL 10, 2025

As a result, policymakers may be compelled to wait until the labor market demonstrates more pronounced signs of distress before signaling to the marketplace their intention to ease policies further. This approach is intended to soften the labor market and moderate wage growth. However, we havent seen that improvement.

Design

Housing Wire

JUNE 12, 2025

It’ll be a smarter, faster experience for renters and a more efficient way for property marketers to connect with serious leads.” The tool is designed to improve engagement, reduce lead drop-off and increase occupancy rates. The integration is expected to launch in the third quarter of 2025.

Property Management

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. CEO and founder Anvesh Chakravartula believes that combining Realoq’s platform with Rexdat’s data solutions gives users a strong chance to establish market-leading value.

Branding

Housing Wire

NOVEMBER 12, 2024

This comes from a new survey by Down Payment Resource — a nationwide database designed to connect prospective homebuyers to financial assistance opportunities. According to a National Association of Realtors (NAR) report in July, veteran homeownership has steadily increased since 2008, with veterans outpacing civilian buyers in some markets.

Mortgages

Housing Wire

JUNE 18, 2025

Class Valuation has launched a new appraisal review product designed to bring greater clarity and oversight to residential valuations. In today’s market, uncertainty is expensive, and lenders can’t afford to second-guess their valuation data,” John Fraas , CEO of Class Valuation, said in a statement.

Due diligence

Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. The industry acronyms alone look like alphabet soup. Let’s dive in!

Agents

Housing Wire

OCTOBER 18, 2024

Indiana-based lender Ruoff Mortgage is making a move designed to help more homeowners get into new homes with ease. We have partnered with Calque to provide better options to those customers, including the ability to close immediately on a new home before putting their current home on the market.”

Purchase and sale agreement

Housing Wire

JULY 25, 2025

Citing volatility, security and ethical concerns, the lawmakers warn such a move could destabilize housing markets. Opendoor announces new home seller option amid meme stock craze Opendoor is betting on a new product, Cash Plus, to reignite seller interest amid a frozen housing market. Now integrated into InGenius 2.0,

Mortgages

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents

Housing Wire

APRIL 28, 2025

In walking back policies designed to boost participation in foreclosed property sales for nonprofit and government bodies, the Federal Housing Administration (FHA) said that policies put in place in 2022 that restrict certain sales to these entities for a 30-day period have produced mixed results at best and will now be rescinded.

Sales

Housing Wire

MARCH 27, 2025

AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging. AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging.

Staging

Housing Wire

DECEMBER 20, 2024

This is comparable to existing policies in the market for conventional loans backed by Fannie Mae and Freddie Mac. In a statement, Meeks said the legislation is designed to make homeownership more affordable by empowering first-time buyers and young families to get ahead by reducing monthly payments and encouraging faster equity accumulation.

FHA loan

Housing Wire

NOVEMBER 21, 2024

Related articles 39 cutting-edge real estate marketing ideas for 2024 How to get listings in real estate — 11 proven strategies for 2024 Driveway & pathway upgrades From the moment buyers pull into the driveway to the instant they step onto the pathway to the front door, every detail matters.

Design

Housing Wire

MAY 14, 2025

Research from the American College found that extending a retirement by just 5 years from 30 to 35 years increases the risk of depleting savings by a striking 41%, based on historical market returns, according to the research report. Working with an advisor, having access to guaranteed income, and building a plan thats designed to last.

Equity

Housing Wire

JUNE 2, 2025

The company, redT Homes , states that it’s the Denver areas only residential real estate development company […] offering a full suite of services, ranging from land acquisition and entitlement to design, architecture, and construction along with real estate-focused marketing and sales.

Development

Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. I’d love to provide a free market analysis to show you what your home is worth! Let’s chat about how I can help you take advantage of this market!

Closing

Housing Wire

JANUARY 14, 2025

Despite the learning curve, becoming a broker has been one of the most fulfilling decisions of my career. Its about more than just earning a title its an opportunity to create a business that reflects your vision, mentor a team, and make an impact. The steps may seem daunting at first, but with a plan in place, youll move through them with ease.

Brokerage

Housing Wire

DECEMBER 5, 2024

Its the perfect inspiration for agents looking to level-up their branding and marketing. The Agency: @theagencyre Content style: High-end, polished luxury showcases The Agencys Instagram is a love letter to the most jaw-dropping luxury properties around the world. His style is a breath of fresh air among real estate content.

Agents