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Are real estate brokerages going the way of the dodo?

Housing Wire

Real estate brokerages have faced their fair share of challenges over the past year — from legal threats and business practice changes, to a slow housing market and the breakneck pace of technological development. With all of these changes and challenges many wonder if we are on the precipice of a brokerage mass extinction event.

Brokerage 408
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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents.

Brokerage 384
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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. I think 2025 is going to be another major growth year for us,” Poleg said.

Brokerage 384
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Better Homes and Garden Real Estate adds California brokerage

Housing Wire

A boutique real estate brokerage based in Kern County, California , has joined the Better Homes and Gardens Real Estate network. In recent years, it has built a reputation as a women-led brokerage with a focus on personalized service.

Brokerage 314
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents. Instead, its continuing to add agents at an explosive rate.

Brokerage 369
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Real estate teams are winning big. Is the solo agent era over?

Housing Wire

Some brokerages have rules that disincentivize agents to join teams because they make more money if they stay solo. Others have restrictions that prevent agents already at the brokerage from joining teams. Some now operate at a scale that blurs the line between team and brokerage — coining terms like “teamerage.”

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SERHANT. secures $45M to further develop its AI platform

Housing Wire

Ryan Serhant ’s eponymous brokerage has been in rapid growth mode this year following the success of the Netflix show “Owning Manhattan,” and now investors want in on the action. Technologies, the umbrella company that includes the brokerage — will be used to develop the company’s AI platform known as S.MPLE.