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Are real estate brokerages going the way of the dodo?

Housing Wire

Real estate brokerages have faced their fair share of challenges over the past year — from legal threats and business practice changes, to a slow housing market and the breakneck pace of technological development. With all of these changes and challenges many wonder if we are on the precipice of a brokerage mass extinction event.

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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents.

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Better Homes and Garden Real Estate adds California brokerage

Housing Wire

A boutique real estate brokerage based in Kern County, California , has joined the Better Homes and Gardens Real Estate network. In recent years, it has built a reputation as a women-led brokerage with a focus on personalized service.

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. I think 2025 is going to be another major growth year for us,” Poleg said.

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LeadingRE adds Smartify Media for digital display technology

Housing Wire

Smartify Media has been named an exclusive provider of digital display technology for Leading Real Estate Companies of the World (LeadingRE) and its global network of more than 550 real estate firms. It’s a powerful new way for top brokerages to amplify their storefront and enhance their digital presence in the physical world.”

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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. Technology is part of the story. Consumers purchase homes, but Compass touts its technology among prospective real estate agents. Technology is the lubricant that increases that flow. sits at the intersection of real estate, technology, and media.

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Brad Clayton, Steve Murray launch FIJI MarketPlace for brokerage valuations

Housing Wire

The industry veterans describe it as an AI-driven platform for real estate team and brokerage valuations and sales. FIJI is the future of real estate brokerage valuations and M&A. Im also excited about the new FIJI AI tools that will give brokerages ongoing advice and support to reach their goals, Murray said in a statement.