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Preparing for millions of minority homebuyers

Housing Wire

For the past 21 years, I have been deeply entrenched in truly understanding the unique needs and cultural nuances of homebuyers with diverse backgrounds. Minority mortgage-ready millennials. million Hispanics in America. million Black millennials who would qualify for a mortgage. Census Bureau, there are now 60.6

Lending 394
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Inside Redfin’s unique, brave and vulnerable business model

Housing Wire

Representing homebuyers in Orange County, California, Alipour generally completed 2-3 escrows a month while many colleagues did 4-5. million members are independent contractors. Redfin CEO Glenn Kelman. Grace Alipour spoke loudly into the phone over the cries of her two-year-old being strapped into a car seat. “I On a mission.

Brokerage 369
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The growing support for female mortgage executives

Housing Wire

As call volumes have spiked to a level not seen since last April, lenders and servicers need to prepare for a significant increase in their workload as they help borrowers through difficult times. I asked them their thoughts on “the growing surge of support for women in the industry,” and am honored to share their voices.

Mortgages 450
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What Makes Your Property Value Increase? 12 Key Factors To Watch

HomeLight

In this article, we discuss the factors that cause property values to increase over time and how to obtain a home value estimate. The rise in remote work and education options has stimulated home values in rural communities, as homebuyers are looking for more space to work, relax and play. These include: Location. Supply and demand.

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17 Real Estate Marketing Mistakes Even Skilled Realtors Make

The Close

Related Article. One of the worst things about being wrong is that you almost never find out until it’s too late. I hate to say it, but because real estate agents are natural optimists, they seem to get marketing wrong more than most entrepreneurs. Not Using Your Personal Branding in ALL Your Marketing Materials.

Marketing 119