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11 mortgage lead generation ideas to build your client base

Housing Wire

Lead generation for mortgage brokers and officers is all about consistently filling your pipeline with individuals who are interested in buying a home now or in the future. All of these professions come into contact with individuals who are buying homes and could need a loan. Check out LendingTree. Visit LendingTree 3.

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The Best Mortgage Blogs From 2017 | Advice For Home Financing

Rochester Real Estate

For example, if you use a bank for your loan you may already have a pre-existing relationship with them and they sometimes offer very competitive interest rates. Have you tried calling a bank on a Saturday night to get a pre-approval letter? You have no control over who you loan gets sold to. Happy house hunting!

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Student loan payments are back. It’s a problem for the mortgage market

Housing Wire

She was a responsible borrower but made a mistake: she had lost track of her student loan payments and was 60 days late. The client, who logged into her student loan portal and made a payment, is now in limbo about whether a new credit report needs to be pulled in her 90-day escrow, the loan officer at Guild Mortgage told HousingWire.

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Overcoming the challenges direct-to-consumer lenders are facing

Housing Wire

Josh Lehr: Pre-pandemic, online home buying existed, but over the last year, shopping online for mortgages became much more popular and convenient as meeting in person with a loan officer was not an option. As refinances plateau and the market shifts to a purchase environment, lenders will need to do more with less.

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How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

This century has seen a rapid shift to a digital-first economy from the internet to portals to email marketing to smartphones to social media. This has heightened the need for digital tools for marketing, viewing, financing and closing on home purchases. VL: So many areas could benefit by embracing digitalization.

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How loan originators survived a cutthroat mortgage business in 2023

Housing Wire

In his 20 years in mortgage banking, no year has compared to 2023 in terms of difficulty, said Ben Cohen, Guaranteed Rate ’s managing director and a top-producing loan officer. It was another brutal year, pushing loan originators to work longer hours, close loans faster while diversifying their mortgage product offerings.

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Why Is It so Important to Be Pre-Approved in the Homebuying Process?

Keeping Current Matters

You may have heard that pre-approval is a great first step in the homebuying process. So, before you start shopping around, it’s helpful to know your price range, what you’re comfortable within a monthly mortgage payment, and ultimately how much money you can borrow for your loan. Pre-approval from a lender is the only way to do this.