Loan Officer Marketing Pre-qualification 
Housing Wire
JULY 30, 2021
Josh Lehr: Pre-pandemic, online home buying existed, but over the last year, shopping online for mortgages became much more popular and convenient as meeting in person with a loan officer was not an option. As refinances plateau and the market shifts to a purchase environment, lenders will need to do more with less.
Housing Wire
JULY 4, 2024
As Gen-Z enters the housing market , many say they’ve given up on buying a home. Some blame millennials and some blame boomers, while others say that, in fact, boomers are the ones who faced the toughest headwinds when entering the housing market. There’s a lot of finger-pointing and very few solutions.
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Housing Wire
FEBRUARY 24, 2021
This century has seen a rapid shift to a digital-first economy from the internet to portals to email marketing to smartphones to social media. This has heightened the need for digital tools for marketing, viewing, financing and closing on home purchases. VL: So many areas could benefit by embracing digitalization.
Housing Wire
DECEMBER 28, 2023
In his 20 years in mortgage banking, no year has compared to 2023 in terms of difficulty, said Ben Cohen, Guaranteed Rate ’s managing director and a top-producing loan officer. It was another brutal year, pushing loan originators to work longer hours, close loans faster while diversifying their mortgage product offerings.
Keeping Current Matters
AUGUST 27, 2020
You may have heard that pre-approval is a great first step in the homebuying process. So, before you start shopping around, it’s helpful to know your price range, what you’re comfortable within a monthly mortgage payment, and ultimately how much money you can borrow for your loan. Pre-approval from a lender is the only way to do this.
Keeping Current Matters
JUNE 22, 2021
You may have been told that it’s important to get pre-approved at the beginning of the homebuying process, but what does that really mean, and why is it so important? Pre-approval from a lender is the only way to know your true price range and how much money you can borrow for your loan. offers for sellers to consider.
Housing Wire
MAY 12, 2022
Worsening market conditions are only going to accelerate an already hyper-competitive mortgage lending industry that is still learning to adapt to post-pandemic homebuying behaviors. Yes, a customer should be able to fill out a pre-qualification application digitally. Market research backs that up. Rates are rising.
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