Sat.Jan 13, 2024 - Fri.Jan 19, 2024

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Mortgage rates dip to 6.6% to mark the lowest level since May 2023

Housing Wire

Mortgage rates continued their descent this week to mark their lowest level since May 2023, welcome news for homebuyers who have been waiting on the sidelines for rates to drop. The 30-year fixed-rate mortgage averaged 6.6% as of Jan. 11, a decrease from last week’s 6.66%, according to Freddie Mac ‘s Primary Mortgage Market Survey released on Thursday.

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Too much too soon? AI is now ‘nearly ubiquitous’ in real estate

Inman

As many as 80 percent of agents are using AI to do things like write listing descriptions, but real estate leaders also have concerns about "guardrails" for the tech.

Agents 183
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Meet the reporter whose NAR story rocked the industry

Real Estate News

New York Times journalist Debra Kamin talked to Real Estate News about the response to her investigations, why her eXp story “hit differently,” and what’s next.

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2 Reasons Why Today’s Mortgage Rate Trend Is Good for Sellers

Keeping Current Matters

If you’ve been holding off on selling your house to make a move because you felt mortgage rates were too high, their recent downward trend is exciting news for you.

Mortgages 263
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Fed Governor Offers Optimistic View of Rate Cuts, Economy in 2024

RIS Media

In a speech sponsored by the think tank Brookings Institution, Federal Reserve Governor Chris Waller said he feels more confident and optimistic about the path of the economy than he has in the last three years, and painted a mostly rosy picture of the economy and the path for rate cuts in 2024. Waller is… The post Fed Governor Offers Optimistic View of Rate Cuts, Economy in 2024 appeared first on RISMedia.

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Check Neighborhood Safety Ratings and Crime Rates When Buying a House

Maximum Exposure Real Estate

There are so many things that go into buying a new home. While many people are familiar with checking out potential areas like schools and crime, not everyone remembers some of the finer details of choosing a neighborhood. Neighborhood safety and crime rates should be part of your due diligence when buying real estate. These […] The post Check Neighborhood Safety Ratings and Crime Rates When Buying a House appeared first on Maximum Real Estate Exposure.

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The Impact of Lower Mortgage Rates Is Already Being Felt in These Five Markets

Bigger Pockets

Rates have been falling for the past few months, and signs of the market warming up are already here. These five markets have the highest gains in activity since last year.

Marketing 123
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California commission suit alleges collusion in the City of Angels

Housing Wire

Lights, camera, lawsuit! A copycat commission lawsuit has been filed in Los Angeles. The suit, known as Fierro, after its lead plaintiff Gael Fierro, a Californian home seller, accuses the real estate industry of colluding to artificially inflate real estate agent commissions. It was filed on Wednesday in U.S. District Court in Los Angeles. Patrick Thurber, a California home seller, is an additional named plaintiff in the suit.

MLS 524
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Why You May Want To Seriously Consider a Newly Built Home

Keeping Current Matters

Are you putting off your plans to sell because you’re worried you won’t be able to find a home you like when you move?

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Equity Angels launches to diversify proptech innovation

Inman

Kenya Burrell-VanWormer, chief growth officer at NEO, and Katherine Winston, founding member and head of marketing at Plunk, have teamed up to build a program that will provide professional mentorship for minority entrepreneurs in proptech.

Equity 196
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Top Home Selling Mistakes to Avoid

RIS Media

Selling a home can be complex and challenging. Avoiding the common pitfalls is essential for successful sales. There are many things prospective sellers should know before listing their homes. Maximum Real Estate Exposure provides numerous insights based on years of experience. We will cover the top home-selling mistakes that sellers often make and provide valuable… The post Top Home Selling Mistakes to Avoid appeared first on RISMedia.

Sales 143
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Number of price cuts drops as housing inventory rises

Housing Wire

Last week, housing inventory grew and the number of price cuts fell, which is expected at this time of the year. I hope the next thing we see is housing inventory grow at the level it typically does in January or February instead of being delayed until March or April. Last year at this time, inventory rose week to week and I was hopeful for a typical spring inventory year, but the seasonal bottom didn’t actually happen until April 14.

Mortgages 530
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Homeownership Is Still at the Heart of the American Dream

Keeping Current Matters

Buying a home is a powerful decision, and it remains at the heart of the American Dream.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO

Inman

Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience.

Agents 189
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Comprehensive Tips For First-Time Sellers

RIS Media

Selling a home for the first time can be daunting, filled with uncertainties and questions. However, the process can be smooth and thriving with the proper knowledge and strategic planning. We will showcase valuable tips and advice for first-time homesellers. The information will cover essential aspects to ensure a profitable and stress-free home sale.

Sales 137
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DataDigest: Construction costs easing for homebuilders

Housing Wire

New home construction exploded early in the pandemic as soaring home demand squeezed existing inventory nationwide, giving homebuilders a much bigger share of a shrinking pie. However, as mortgage rates hit multi-decade highs , cooling demand and shrinking the pool of qualified buyers for new homes, homebuilders slowed their pace of construction, which settled at a plateau that is still well above pre-pandemic levels.

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Why Buyers Are Turning to Homes with Dopamine-Inducing Decor

Sotheby's International Real Estate

Jason Friedman and Ruby Friedman – Daniel Gale Sotheby’s International Realty Dopamine increases your happiness, alertness, concentration, and motivation. The best part? With the right stimulus, your brain manufactures it for you. That’s why dopamine decor has become such a popular and powerful aesthetic when furnishing the home. Following the trend of “dopamine dressing” in fashion—where colors and textures can help activate the “feel-good neurotransmitter” in the brain—dopamine dec

Design 128
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Why NAR may be primed for record membership fall in 2024: Triple-I

Inman

The National Association of Realtors may be on the verge of a bigger membership decline than it's ever seen before — including during the 2008 housing crisis. Intel explores why that is.

Brokerage 189
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Consumer Sentiment Soars in January

RIS Media

Consumer sentiment grew an astounding 13.1% in January, following a sharp increase in December, according to data from the University of Michigan. “Consumer sentiment soared 13% in January to reach its highest level since July 2021, showing that the sharp increase in December was no fluke. Consumer views were supported by confidence that inflation has… The post Consumer Sentiment Soars in January appeared first on RISMedia.

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Empty-nesters own twice as many large homes as millennials with children

Housing Wire

Empty-nester baby boomers own roughly twice as many of the nation’s three-bedroom-plus homes as millennials with children, according to a report from Redfin published on Tuesday. The report is based on a Redfin analysis of U.S. Census data from 2022, that breaks down the share of three-bedroom-plus homes owned and occupied by each generation, by household type and size.

Equity 458
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‘Should Seattle remove encampments?’ Advocates debate

Seattle Times Real Estate

According to city data, 16% of people from encampments go to shelter, making many advocates see it as futile. But some see a purpose to the divisive issue.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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New iGuide update promises 3D tours in 20 minutes

Inman

Listing tour and digital twin solution iGuide has updated its suite of products with a faster, cost-efficient method for creating immersive property experiences called iGuide Instant.

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All Signs Point to 2024 Home Sales Reversing Negative Trends of 2023

RIS Media

When Bright MLS Chief Economist Dr. Lisa Sturtevant finished predicting 2024 mortgage rates, inventory levels, inflation numbers and more at RISMedia’s Rocking in the New Year virtual event during her session titled, “The 2024 Economy: Are Things Finally Getting Better?” she made two points that REALTORS® nationwide could take to heart. One was that many… The post All Signs Point to 2024 Home Sales Reversing Negative Trends of 2023 appeared first on RISMedia.

Sales 126
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HUD secretary suggests openness to changing FHA ‘life of loan’ requirement

Housing Wire

Secretary of the U.S. Department of Housing and Urban Development (HUD) Marcia Fudge suggested to a congressional committee that the department could consider eliminating life-of-loan premium requirements for mortgages backed by the Federal Housing Administration (FHA), but did not offer any indication about the issue’s priority level at HUD. Sitting for a HUD oversight hearing conducted by the U.S.

Loans 453
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How to Avoid Getting Robbed From an Open House

Maximum Exposure Real Estate

Tips to Avoid Getting Robbed From an Open House If you open your house to visitors hoping to sell it, it is only realistic to wonder if any strangers who come through your door are looking to steal something. You don’t have to be suspicious by nature to want to protect your home and your […] The post How to Avoid Getting Robbed From an Open House appeared first on Maximum Real Estate Exposure.

Marketing 122
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.